{"id":1183,"date":"2023-10-09T16:17:49","date_gmt":"2023-10-09T16:17:49","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=1183"},"modified":"2024-08-12T15:29:54","modified_gmt":"2024-08-12T15:29:54","slug":"author-websites","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/author-websites\/","title":{"rendered":"How to Build an Author Website from Scratch (Live Examples)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1183\" class=\"elementor elementor-1183\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-322b40f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"322b40f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4920be\" data-id=\"d4920be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be3f2e3 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"be3f2e3\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/author-website-1024x576.jpeg\" class=\"attachment-large size-large wp-image-1204\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/author-website-1024x576.jpeg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/author-website-300x169.jpeg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/author-website-768x432.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/author-website-1536x864.jpeg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/author-website.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4875198 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4875198\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-814e629\" data-id=\"814e629\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8de6778 elementor-widget elementor-widget-text-editor\" data-id=\"8de6778\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Author websites are an essential part of any author&#8217;s <a href=\"https:\/\/booklinker.com\/blog\/book-marketing\/\"> book marketing strategy<\/a>.\u00a0<\/p><p>It\u2019s the glue that connects all marketing channels together.\u00a0<\/p><p>An author website done properly allows website visitors to join their <a href=\"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/\">email list<\/a>, follow them on <a href=\"https:\/\/booklinker.com\/blog\/social-media-for-authors\/\">social media platforms<\/a>, and much more.<\/p><p>Not all authors are technical and have the means and know-how to set up a website.<\/p><p>In order to help steer authors in the right direction on their author websites, the Booklinker team spoke to <a href=\"https:\/\/geni.us\/pauline-wiles\" target=\"_blank\" rel=\"noopener\">Pauline Wiles<\/a>, an indie author turned website designer who helps other authors create attractive websites that engage readers and sell more books.\u00a0<\/p><p>If you\u2019d like to learn how to set up an author website of your own or learn more about best practices for an author website, then keep reading!<\/p><p>At the very end of the article, we\u2019ll also include some examples of successful author websites for you to draw inspiration from.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ed1c63f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ed1c63f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d114935\" data-id=\"2d114935\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d55df90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d55df90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-711125d0\" data-id=\"711125d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458a79be elementor-widget elementor-widget-image\" data-id=\"458a79be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/info.webp\" class=\"attachment-large size-large wp-image-1244\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66f2d134\" data-id=\"66f2d134\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-719fafec elementor-widget elementor-widget-heading\" data-id=\"719fafec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17eff023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17eff023\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-55ab85ee\" data-id=\"55ab85ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb73599 elementor-widget elementor-widget-text-editor\" data-id=\"cb73599\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Essential Marketing Tool:<\/strong> An author&#8217;s website is key for marketing, serving as a central link to all other marketing channels.<\/li><li><strong>Technical and Design Considerations:<\/strong> Not all authors are tech-savvy, so choosing a platform like WordPress, Squarespace, or Wix can help authors set up a functional, user-friendly, and accessible design.<\/li><li><strong>Content, SEO, and Promotion Strategies:<\/strong> Search engine optimization efforts will increase an author&#8217;s website visibility. Setting up <a href=\"https:\/\/booklinker.com\/blog\/lead-magnets-and-nurture-sequences\/\" data-wpil-monitor-id=\"6\">lead magnets for email capture<\/a> can help an author grow their list.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78c67735 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78c67735\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3bec7c84\" data-id=\"3bec7c84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6531ca19 elementor-widget elementor-widget-image\" data-id=\"6531ca19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg\" class=\"attachment-large size-large wp-image-916\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-300x300.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-150x150.jpg 150w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-768x768.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books.jpg 1077w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-302f7b42\" data-id=\"302f7b42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c082692 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c082692\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-559c56e7\" data-id=\"559c56e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19dbf326 elementor-widget elementor-widget-heading\" data-id=\"19dbf326\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Free Universal Book Links<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-28ec088c elementor-widget elementor-widget-text-editor\" data-id=\"28ec088c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Boost international sales by geotargeting readers<\/li><li data-v-d6268b9c=\"\">Book store links update automatically based on availability<\/li><li>Advanced marketing analytics<\/li><li>Increase clicks with trusted links<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6445e52f elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"6445e52f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-cta\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try Booklinker Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5835408 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5835408\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cd45e7\" data-id=\"8cd45e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f296010 elementor-widget elementor-widget-heading\" data-id=\"f296010\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Planning Your Author Website\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d50d112 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d50d112\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-652d8f9\" data-id=\"652d8f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cb914f elementor-widget elementor-widget-image\" data-id=\"9cb914f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"684\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Melisa-Addety-1024x875.jpeg\" class=\"attachment-large size-large wp-image-1185\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Melisa-Addety-1024x875.jpeg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Melisa-Addety-300x256.jpeg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Melisa-Addety-768x656.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Melisa-Addety-1536x1312.jpeg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Melisa-Addety.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">melissaaddey.com\/books\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570f5c4 elementor-widget elementor-widget-text-editor\" data-id=\"570f5c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before starting any work on your author&#8217;s website, you should first identify what your goals are with the website.<\/p><p>In my opinion, an author&#8217;s website should do a few things.<\/p><p>First off, <strong>it should make an author appear professional in their online appearance by looking clean and following web design best practices<\/strong>.<\/p><p>This doesn\u2019t necessarily mean your author website needs to be fancy and\/or expensive.<\/p><p>After that, the structure and content of your author website should depend on two things:\u00a0<\/p><ul><li>Your overall goals for your author career<\/li><li>The ideal action you want a visitor to take, after they\u2019ve viewed your site.<\/li><\/ul><p>Most likely, your author website should showcase all of your books and direct readers to where they can make purchases.<\/p><p>You might also want to include press appearances or works in progress, but don\u2019t treat your website like a Wikipedia of your entire career. Focus on what your visitor needs to see.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e57a54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e57a54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e6f47a\" data-id=\"8e6f47a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0981b15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0981b15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03f94b8\" data-id=\"03f94b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-701b9a5 elementor-widget elementor-widget-image\" data-id=\"701b9a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"513\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/constance-hanstedt-1024x656.jpeg\" class=\"attachment-large size-large wp-image-1186\" alt=\"Constance Hanstedt Personal Site\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/constance-hanstedt-1024x656.jpeg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/constance-hanstedt-300x192.jpeg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/constance-hanstedt-768x492.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/constance-hanstedt-1536x984.jpeg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/constance-hanstedt.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">constancehanstedt.com\/dont-leave-yet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-493d05e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"493d05e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04b1338\" data-id=\"04b1338\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f8b89f elementor-widget elementor-widget-text-editor\" data-id=\"5f8b89f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once you\u2019ve published a simple author website, a great next step would be to set up an email capture system so that you can form an ongoing, authentic relationship with readers through <a href=\"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/\">email marketing<\/a>.\u00a0<\/p><p>It might be a leap to go from a first-time visitor to a book sale.<\/p><p>By capturing emails we can nurture website visitors and sell not just your current book, but future books too.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e487fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e487fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-549b1aa\" data-id=\"549b1aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4394b95 elementor-widget elementor-widget-image\" data-id=\"4394b95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"182\" height=\"300\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/andrea1-182x300.jpg\" class=\"attachment-medium size-medium wp-image-1187\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/andrea1-182x300.jpg 182w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/andrea1.jpg 570w\" sizes=\"(max-width: 182px) 100vw, 182px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">andrearosswriter.com\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4664c83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4664c83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed4dfe3\" data-id=\"ed4dfe3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7478b54 elementor-widget elementor-widget-text-editor\" data-id=\"7478b54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Eventually, you might want to consider <a href=\"https:\/\/booklinker.com\/blog\/seo-for-authors\/\">optimizing your author website for increased discoverability in search engines (SEO)<\/a>. This can help bring targeted organic traffic to our websites.<\/p><p>Realistically, SEO is a tactic that works better for nonfiction authors, but even novelists should take basic steps to make sure their website is mobile friendly, loads fast, does not contain broken links, and has a few keywords placed in the proper locations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1810c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1810c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fea0406\" data-id=\"fea0406\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3d629c elementor-widget elementor-widget-image\" data-id=\"f3d629c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"194\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/stealing-time-book-1024x248.png\" class=\"attachment-large size-large wp-image-1188\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/stealing-time-book-1024x248.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/stealing-time-book-300x73.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/stealing-time-book-768x186.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/stealing-time-book-1536x372.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/stealing-time-book.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d9901b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d9901b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4061288\" data-id=\"4061288\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dc4159 elementor-widget elementor-widget-text-editor\" data-id=\"1dc4159\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the above screenshot, KJ is ranking for a keyword relating to her books, but ideally, we want to be ranking for keywords unrelated to our book titles, in order to reach audiences that aren\u2019t familiar with us already.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-729d07d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"729d07d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c6c607\" data-id=\"1c6c607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f6294e elementor-widget elementor-widget-heading\" data-id=\"8f6294e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Picking a Domain Name\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccf6525 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccf6525\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82163a8\" data-id=\"82163a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f13f91 elementor-widget elementor-widget-image\" data-id=\"3f13f91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"359\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/namecheap-compressed-1024x460.png\" class=\"attachment-large size-large wp-image-1202\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/namecheap-compressed-1024x460.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/namecheap-compressed-300x135.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/namecheap-compressed-768x345.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/namecheap-compressed-1536x690.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/namecheap-compressed-2048x920.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c27925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c27925\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e29f329\" data-id=\"e29f329\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-651f244 elementor-widget elementor-widget-text-editor\" data-id=\"651f244\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When picking a domain name for your author&#8217;s website, the structure <strong>(First Name)(Last Name).com<\/strong>\u00a0is ideal.<\/p><p>Unclaimed .com domain names cost around $14\/yr so they\u2019re very affordable. If you\u2019re seeing a higher price, it\u2019s likely due to the domain name being claimed already.<\/p><p>Unless you\u2019re dead set on that domain name, come up with an alternative. You can try adding something like your middle initial or \u201cauthor\u201d\/\u201cwriter\u201d to the end of it.<\/p><p>If your work pertains mainly to a specific country, country-specific domain endings such as .co.uk can be considered, but .com\u2019s are still the most common approach.<\/p><p>Domain names can be purchased with registrars such as <a href=\"https:\/\/www.namecheap.com\/\" target=\"_blank\" rel=\"noopener\">Namecheap<\/a> and <a href=\"https:\/\/www.godaddy.com\/\" target=\"_blank\" rel=\"noopener\">GoDaddy<\/a>, or the company where you\u2019re hosting your website<\/p><p>One mistake I made when I was first starting out, was branding the domain name to the book title. This may work for your first release, but will only cause confusion afterwards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11bc6dfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11bc6dfc\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79ca39a4\" data-id=\"79ca39a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a0746a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a0746a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49142dfc\" data-id=\"49142dfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ccd0d3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"72ccd0d3\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24c2544c\" data-id=\"24c2544c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1154243c elementor-widget elementor-widget-heading\" data-id=\"1154243c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-974a607 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"974a607\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ec87e49\" data-id=\"ec87e49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b959f33 elementor-widget elementor-widget-text-editor\" data-id=\"5b959f33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Domain names can be 301 redirected so it\u2019s not the end of the world to change it later, but it\u2019s better to start with your author name from the beginning<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-beb5dff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beb5dff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0d3686\" data-id=\"f0d3686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d67eac elementor-widget elementor-widget-heading\" data-id=\"3d67eac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building the Website\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d53fd3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d53fd3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba0708e\" data-id=\"ba0708e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e55372 elementor-widget elementor-widget-text-editor\" data-id=\"2e55372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After the planning phase is done, and you\u2019ve acquired a domain name, it\u2019s time to start building.<\/p><p>From here you have a choice to make, to either <strong>build it yourself<\/strong> or <strong>hire a service<\/strong>.<\/p><p>In my experience as a web developer specifically for authors, most authors don\u2019t have the skills, time, or inclination to build a professional-quality website.<\/p><p>By hiring a web development service they can ensure quality and avoid technical issues. This also frees up their time to do the highest-leverage task: writing more books.<\/p><p>If an author is budget-conscious, they can still build a website on their own, but in this case it\u2019s vital to keep it simple.<\/p><p>Assuming an author is technically competent, they should be able to build and maintain a website with little to no issues.<\/p><p>Most authors severely underestimate the amount of time it takes to do this, and I see very few homemade author websites that achieve truly professional-level design.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fda2e58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fda2e58\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5bc9d4ea\" data-id=\"5bc9d4ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3397fab7 elementor-widget elementor-widget-image\" data-id=\"3397fab7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4df6b22d\" data-id=\"4df6b22d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19133bac elementor-widget elementor-widget-heading\" data-id=\"19133bac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <br><strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d87328a elementor-widget elementor-widget-heading\" data-id=\"1d87328a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-26cd0f9a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26cd0f9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6c5c240b\" data-id=\"6c5c240b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ec110f4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5ec110f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d58ef80 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1d58ef80\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-collections\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8fbcc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8fbcc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43c3fd3\" data-id=\"43c3fd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-183767c elementor-widget elementor-widget-heading\" data-id=\"183767c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Picking a Website Platform\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59e3e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e59e3e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af35e7d\" data-id=\"af35e7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8916013 elementor-widget elementor-widget-text-editor\" data-id=\"8916013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once an author is ready to move forward with their website, they have to decide their technology stack or \u201cplatform.\u201d Websites are rarely hand-coded from scratch anymore.<\/p><p>The main choices for an author are a self-hosted site on <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a>, or an all-in-one service like <a href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noopener\">Squarespace<\/a> or <a href=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noopener\">Wix<\/a>.<\/p><p>Below, I\u2019ll describe briefly the pros and cons of each. Note that the costs of professional web development can vary greatly, and will directly reflect the skills, <a href=\"https:\/\/booklinker.com\/blog\/book-marketing\/\">book marketing<\/a> experience, and geographical location of the person you hire.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5080e3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5080e3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51eb0e5\" data-id=\"51eb0e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb3e0ef elementor-widget elementor-widget-heading\" data-id=\"bb3e0ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WordPress<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-059a967 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"059a967\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d412623\" data-id=\"d412623\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de9476f elementor-widget elementor-widget-image\" data-id=\"de9476f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Wordpress-1024x563.png\" class=\"attachment-large size-large wp-image-1189\" alt=\"WordPress\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Wordpress-1024x563.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Wordpress-300x165.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Wordpress-768x422.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Wordpress-1536x844.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Wordpress.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0085b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0085b9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f6fe06\" data-id=\"5f6fe06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea22615 elementor-widget elementor-widget-text-editor\" data-id=\"ea22615\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WordPress is a dominant and widely recognized website-building and content management platform and is suitable for more hands-on authors, with a higher level of technical comfort, or authors with higher budgets who will have someone on retainer to help.<\/p><p>The main drawback of using WordPress for your author website is that while it\u2019s seemingly cost-effective at the start, it might have unforeseen costs later, especially if you encounter security issues or want to use paid plugins.<\/p><p>WordPress does offer the most customization of all the platforms due to the massive ecosystem of plugins.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4789459 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4789459\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24ded6c\" data-id=\"24ded6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6635df elementor-widget elementor-widget-text-editor\" data-id=\"a6635df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Mandatory Projected Expenses:<\/strong><\/p><ul><li>Domain name registration ($1.165\/m)<\/li><li>Website hosting costs ($14-$20\/m)<\/li><li>Potential plugins<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28a7150\" data-id=\"28a7150\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6faaf53 elementor-widget elementor-widget-text-editor\" data-id=\"6faaf53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Optional Projected Expenses:<\/strong><\/p><ul><li>Website Creation Service \u00a0(Varies)<\/li><li>Website Maintenance Service (Varies)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01c9387 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01c9387\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f45ee6b\" data-id=\"f45ee6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1426005 elementor-widget elementor-widget-heading\" data-id=\"1426005\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Squarespace & Wix\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1303d4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1303d4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-acb5153\" data-id=\"acb5153\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6e3194 elementor-widget elementor-widget-image\" data-id=\"d6e3194\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"861\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-min.png\" class=\"attachment-full size-full wp-image-1190\" alt=\"Squarespace Homepage\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-min.png 1600w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-min-300x161.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-min-1024x551.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-min-768x413.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-min-1536x827.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-979765e\" data-id=\"979765e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdb08ab elementor-widget elementor-widget-image\" data-id=\"cdb08ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"371\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-min-1024x475.png\" class=\"attachment-large size-large wp-image-1191\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-min-1024x475.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-min-300x139.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-min-768x356.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-min-1536x712.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-min.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc6c911 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc6c911\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ddf4a1\" data-id=\"1ddf4a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df9776c elementor-widget elementor-widget-text-editor\" data-id=\"df9776c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Squarespace and Wix function relatively similarly so I\u2019ll talk about them together, although note that Squarespace has a stronger reputation for SEO.<\/p><p>They\u2019re both WYSIWYG (What You See, is What You Get) editors, meaning that you can drag-and-drop your page designs, without worrying about code and technical elements.<\/p><p>Both of these services have a single subscription that covers the tool and hosting. These platforms are ideal for those seeking a more straightforward interface without the hassle of continuous maintenance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad27d7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad27d7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c9edac\" data-id=\"1c9edac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce75691 elementor-widget elementor-widget-image\" data-id=\"ce75691\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"428\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-pricing-1024x548.png\" class=\"attachment-large size-large wp-image-1192\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-pricing-1024x548.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-pricing-300x161.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-pricing-768x411.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-pricing-1536x823.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/squarespace-pricing.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-67b436b\" data-id=\"67b436b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5455b1 elementor-widget elementor-widget-image\" data-id=\"b5455b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"412\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-pricing-1024x527.png\" class=\"attachment-large size-large wp-image-1193\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-pricing-1024x527.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-pricing-300x155.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-pricing-768x396.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-pricing-1536x791.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/wix-pricing.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ad9676 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ad9676\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d0dea7f\" data-id=\"d0dea7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a9b36 elementor-widget elementor-widget-text-editor\" data-id=\"90a9b36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Mandatory Projected Expenses:<\/strong><\/p><ul><li>Squarespace subscription (from $16\/m)<\/li><li>Domain name registration (First year is included in subscription cost, $1.16\/m afterward)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7b7735\" data-id=\"a7b7735\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ee325a elementor-widget elementor-widget-text-editor\" data-id=\"7ee325a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Optional Projected Expenses:<\/strong><\/p><ul><li>Website Creation Service (Varies)<\/li><li>Website Maintenance Service (Varies)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e57473 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e57473\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d25c161\" data-id=\"d25c161\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27fe322 elementor-widget elementor-widget-text-editor\" data-id=\"27fe322\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Regardless of which platform you choose, they\u2019ll all allow you to publish a professional-looking author website. The best author website platform for you will depend on your expertise, involvement level, and budget.<\/p><p>I use Squarespace for nearly all of my clients, because I find it offers the best combination of professional appearance with ease of use. It also has several <a href=\"https:\/\/www.seospace.co.uk\" target=\"_blank\" rel=\"noopener\">useful SEO plugins<\/a> that can help an author get their content ranking faster.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-309cdb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"309cdb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f2e31c\" data-id=\"2f2e31c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-307aa33 elementor-widget elementor-widget-heading\" data-id=\"307aa33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website Design\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-015dacb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"015dacb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65f345e\" data-id=\"65f345e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7a1ad4 elementor-widget elementor-widget-image\" data-id=\"a7a1ad4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"700\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/hughes-sufren-1024x896.jpeg\" class=\"attachment-large size-large wp-image-1203\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/hughes-sufren-1024x896.jpeg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/hughes-sufren-300x263.jpeg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/hughes-sufren-768x672.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/hughes-sufren-1536x1344.jpeg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/hughes-sufren.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ddb6ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ddb6ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b156cc\" data-id=\"4b156cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be27e97 elementor-widget elementor-widget-text-editor\" data-id=\"be27e97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>My best advice for website design is to take direction from the branding and creative elements on your <a href=\"https:\/\/booklinker.com\/blog\/cover-design-for-authors\/\">book cover(s)<\/a>, assuming this resonates with your readers and represents your author brand.<\/p><p>It&#8217;s crucial to consider the overarching brand image: the genre, unique qualities, and the overall visual vibe you wants to convey.<\/p><p>While an attractive design is essential, functionality should not be compromised. A website should be designed to achieve specific business results and goals. This means that a website that serves your readers\u2019 needs will deliver better bottom-line results.<\/p><p>It&#8217;s vital for a site to be easily readable and navigable. You also want to make sure the <a href=\"https:\/\/www.searchenginejournal.com\/make-website-more-accessible\/347450\/\" target=\"_blank\" rel=\"noopener\">website is accessible to disabled visitors<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-029441d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"029441d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06a3c78\" data-id=\"06a3c78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22a5e36 elementor-widget elementor-widget-heading\" data-id=\"22a5e36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website Structure\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4de28af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4de28af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d0bca2\" data-id=\"7d0bca2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5878d7f elementor-widget elementor-widget-image\" data-id=\"5878d7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"406\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/colleen-sehy-1024x520.jpeg\" class=\"attachment-large size-large wp-image-1194\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/colleen-sehy-1024x520.jpeg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/colleen-sehy-300x152.jpeg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/colleen-sehy-768x390.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/colleen-sehy-1536x780.jpeg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/colleen-sehy.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">https:\/\/colleensehy.com\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8806c95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8806c95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d75e8b4\" data-id=\"d75e8b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e88b39 elementor-widget elementor-widget-text-editor\" data-id=\"1e88b39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many author websites have a very simple page structure, and you may never need more than a handful of pages.<\/p><p>Start with essential pages like the homepage, about page, books, and a contact page. From there, you might consider adding pages such as a media kit, podcast appearances, and speaking, but it\u2019s fine for these to follow as a later phase of your project.<\/p><p>If you\u2019re planning more than a few pages, and you\u2019re a visual thinker, you might find it useful to map out the different pages that you\u2019ll have on your website. Using a tool like <a href=\"https:\/\/miro.com\/\" target=\"_blank\" rel=\"noopener\">Miro<\/a>, you can sketch the sitemap before building.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce771da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce771da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4278de\" data-id=\"b4278de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9ba9f2 elementor-widget elementor-widget-image\" data-id=\"f9ba9f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/sitemap-1024x509.png\" class=\"attachment-large size-large wp-image-1195\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/sitemap-1024x509.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/sitemap-300x149.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/sitemap-768x382.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/sitemap-1536x763.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/sitemap.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c9d8cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c9d8cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3236ea\" data-id=\"d3236ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e5c025 elementor-widget elementor-widget-heading\" data-id=\"5e5c025\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tools and Plugins\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8991f0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8991f0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cee6050\" data-id=\"cee6050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-516d46c elementor-widget elementor-widget-text-editor\" data-id=\"516d46c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once you\u2019ve got the basics under your belt, and if you\u2019re serious about understanding your author business,you\u2019ll probably choose to use some sort of analytics tool.<\/p><p>The most widely used tool is Google Analytics 4, but do realize there is a learning curve before you\u2019ll feel comfortable. Instead, you might find your website provider offers simple built-in analytics. This is an option, for example, in both <a href=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noopener\">Squarespace<\/a> and <a href=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noopener\">Wix<\/a>.<\/p><p>When you\u2019re ready for analysis, these tools will be helpful for not only determining how many views your website is getting but also which pages and sources (<a href=\"https:\/\/booklinker.com\/blog\/social-media-for-authors\/\">social media<\/a>, search engines, direct) the views are coming from. Ideally, you\u2019ll also want to measure the percentage of visitors navigating to book-specific pages, and clicks through link management tools.<\/p><p>Booklinker is great for this, as authors can embed one purchase call to action, that links to all different book stores, while also redirecting international readers to the correct Amazon page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b8e5bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68b8e5bb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c234f07\" data-id=\"5c234f07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cb553d1 elementor-widget elementor-widget-image\" data-id=\"2cb553d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg\" class=\"attachment-large size-large wp-image-916\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-300x300.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-150x150.jpg 150w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-768x768.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books.jpg 1077w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18172961\" data-id=\"18172961\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-361ba589 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"361ba589\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4c1510d2\" data-id=\"4c1510d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d4a0347 elementor-widget elementor-widget-heading\" data-id=\"4d4a0347\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Free Universal Book Links<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-785fe8cd elementor-widget elementor-widget-text-editor\" data-id=\"785fe8cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Boost international sales by geotargeting readers<\/li><li data-v-d6268b9c=\"\">Book store links update automatically based on availability<\/li><li>Advanced marketing analytics<\/li><li>Increase clicks with trusted links<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44db13d7 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"44db13d7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-cta\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try Booklinker Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-015dfa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"015dfa6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff4619a\" data-id=\"ff4619a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45c6a11 elementor-widget elementor-widget-heading\" data-id=\"45c6a11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should Authors Blog?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19666cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19666cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-409c0c2\" data-id=\"409c0c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3354ab0 elementor-widget elementor-widget-image\" data-id=\"3354ab0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"763\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/beth-ann-1024x977.jpeg\" class=\"attachment-large size-large wp-image-1196\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/beth-ann-1024x977.jpeg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/beth-ann-300x286.jpeg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/beth-ann-768x733.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/beth-ann-1536x1466.jpeg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/beth-ann.jpeg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d44e2 elementor-widget elementor-widget-text-editor\" data-id=\"b4d44e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One of the most common questions I get from my clients is whether or not they should blog.<\/p><p>Blogging has a lot of benefits such as making it easier to connect with your audience, develop writing habits, testing new material, and potentially bringing search engine traffic to your website.<\/p><p>However, <strong>blogging requires dedication and takes time away from other activities, like writing a new book<\/strong>. If an author isn&#8217;t genuinely passionate about blogging, sustaining the effort can be challenging.<\/p><p>If you do decide to blog for SEO goals, your posts should be created with search engines and target keywords in mind.<\/p><p>Blogs can be shared on social media as well as to your email list, however, keep in mind that social media posts typically have a shorter lifespan than traffic from search engines.<\/p><p>In my experience, non-fiction authors will find it easier to gain SEO traction from blogging as they can provide informative content that their audience is proactively searching for.<\/p><p>Fiction authors may struggle to identify searched-for topics for consistent blogging, however a novelist might still find other creative joy in writing and sharing short articles with their readers.<\/p><p>Some authors include a comment section on their website, in order to build relationships with their audience. If you decide to do this, modern best-practise is to enable comments only on your blog posts, and not on your main website pages.<\/p><p>For any author who doesn\u2019t want to make a regular blogging commitment, writing occasional guest articles for other websites can be an extremely effective way to meet new readers and potentially bring some referral traffic.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80f5d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80f5d2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c97b7bf\" data-id=\"c97b7bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-629d421 elementor-widget elementor-widget-heading\" data-id=\"629d421\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Author Mailing List<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64d79b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64d79b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d81ffa3\" data-id=\"d81ffa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1d1422 elementor-widget elementor-widget-text-editor\" data-id=\"b1d1422\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/\">Author mailing lists<\/a> are one of the most powerful tools in an author&#8217;s arsenal for establishing and maintaining a direct relationship with your audience.<\/p><p>There\u2019s no need to perpetually rely on <a href=\"https:\/\/booklinker.com\/blog\/social-media-for-authors\/\">social media<\/a> or organic search algorithms, to remain top of your reader&#8217;s mind.<\/p><p>Booklinker has another article on <a href=\"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/\">email marketing for authors<\/a> so I won\u2019t go too in-depth here, but the focus shouldn\u2019t be solely on selling the current\/upcoming book, but on establishing a mutually beneficial relationship.<\/p><p>When done well, this then gives you the potential to promote your future books when the time is right.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99cef2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99cef2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e41f46d\" data-id=\"e41f46d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47ece56 elementor-widget elementor-widget-heading\" data-id=\"47ece56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acquiring Subscribers\n\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-311745c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"311745c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd9b399\" data-id=\"dd9b399\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e19a01 elementor-widget elementor-widget-text-editor\" data-id=\"1e19a01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When first starting your <a href=\"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/\">email list<\/a>, many subscribers will be acquaintances or those familiar with the author.<\/p><p>To grow your list, authors should provide incentives (lead magnets) like exclusive news, book giveaways, or valuable bonuses that your ideal reader cares about.<\/p><p>Most email marketing services will allow authors to facilitate the entire lead magnet process.<\/p><p>Your call to action should offer clear value to your potential subscribers, not just a generic &#8220;join my list.&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f47ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48f47ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-863d08f\" data-id=\"863d08f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b62626f elementor-widget elementor-widget-image\" data-id=\"b62626f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"300\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/email-capture-148x300.png\" class=\"attachment-medium size-medium wp-image-1197\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/email-capture-148x300.png 148w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/email-capture-506x1024.png 506w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/email-capture.png 636w\" sizes=\"(max-width: 148px) 100vw, 148px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of a proper lead magnet.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26a333f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26a333f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4744b98\" data-id=\"4744b98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1380833 elementor-widget elementor-widget-text-editor\" data-id=\"1380833\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your email list is a great way to build a connection with your audience. Many readers respond well to information about your author journey, books you\u2019re reading, and reasons for writing.<\/p><p>Fiction authors can share behind-the-scenes content about their novels&#8217; world, deleted scenes, and even ask for input. Non-fiction authors have the advantage of sharing valuable insights related to their subject.<\/p><p>Keep an eye on both your email open rates, and the number of replies you get, to gauge how well different types of material land with your audience.<\/p><p>There is no \u201cperfect\u201d frequency for sending your updates, although many authors seem to find their sweet spot with a monthly update. You need to find a cadence that you can sustain, where you\u2019re offering something useful, interesting, or entertaining each time.<\/p><p>And since sending your newsletter takes time away from writing, don\u2019t be afraid to keep your updates short and simple.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0b2017 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0b2017\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0eec125\" data-id=\"0eec125\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0929d9e elementor-widget elementor-widget-image\" data-id=\"0929d9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"630\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/kevin-chapman-email-1024x806.png\" class=\"attachment-large size-large wp-image-1198\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/kevin-chapman-email-1024x806.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/kevin-chapman-email-300x236.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/kevin-chapman-email-768x604.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/kevin-chapman-email.png 1286w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-716ca67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"716ca67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f5dbac\" data-id=\"1f5dbac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd7fb29 elementor-widget elementor-widget-heading\" data-id=\"bd7fb29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promoting Your Author Website<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a2349f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a2349f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4f2312\" data-id=\"a4f2312\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1ab7e1 elementor-widget elementor-widget-text-editor\" data-id=\"f1ab7e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Merely publishing a website doesn&#8217;t guarantee instant traffic. Authors need proactive strategies for audience discovery. While search engines can eventually drive traffic, most authors will need to identify where their ideal readers spend time, and engage there.<\/p><p>Don\u2019t forget to include your website URLs in every book, inviting readers to sign up for lead magnets or other bonuses. Tracking links like <a href=\"https:\/\/geniuslink.com\/\" target=\"_blank\" rel=\"noopener\">Geniuslink<\/a> can be used to determine how many site visitors come from book links.<\/p><p>To boost both your website traffic and book sales, many authors do well when they become active in niche communities related to their book themes.\u00a0<\/p><p>For example, a book on how to write a memoir might appeal to senior communities, or recent retirees.<\/p><p>Effective <a href=\"https:\/\/booklinker.com\/blog\/book-marketing\/\">book marketing<\/a> requires time, effort, or financial investment (and usually, all three).<\/p><p>Some strategies include group collaborations, recommending each other&#8217;s books, and <a href=\"https:\/\/booklinker.com\/blog\/selling-at-author-events\/\">author events<\/a>.<\/p><p>Almost all strategies require a long-term commitment, a desire to serve as well as to sell, and sustained effort.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f62f73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f62f73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-656d3d8\" data-id=\"656d3d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87deebf elementor-widget elementor-widget-heading\" data-id=\"87deebf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example Author Websites Analyzed\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b229852 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b229852\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a68bb6e\" data-id=\"a68bb6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fba4bc elementor-widget elementor-widget-text-editor\" data-id=\"1fba4bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I wanted to finish this article by going over the websites of some of my past customers. In these examples, I&#8217;ll cover the different website elements they&#8217;ve included, and why.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de1d686 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de1d686\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdad6b3\" data-id=\"bdad6b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a94f4c3 elementor-widget elementor-widget-heading\" data-id=\"a94f4c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lisa Manterfield<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30d33a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30d33a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7a9a46\" data-id=\"e7a9a46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16f6055 elementor-widget elementor-widget-image\" data-id=\"16f6055\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"378\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Lisa-Manterfield-1024x484.png\" class=\"attachment-large size-large wp-image-1199\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Lisa-Manterfield-1024x484.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Lisa-Manterfield-300x142.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Lisa-Manterfield-768x363.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Lisa-Manterfield.png 1425w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bab2d61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bab2d61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b73f5d\" data-id=\"7b73f5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46087ba elementor-widget elementor-widget-text-editor\" data-id=\"46087ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The first author website I want to take a look at is <a href=\"https:\/\/www.lisamanterfield.com\/\" target=\"_blank\" rel=\"noopener\">Lisa Manterfield&#8217;s<\/a>. Lisa writes both fiction and nonfiction and has a sleek, modern, and mobile-responsive website.<\/p>\n<p>You can see right away that the website highlights her latest release, with her other books shown further below. In my opinion, the large &#8220;paperback&#8221; cover images help make the books feel more real than a flat cover.<\/p>\n<p>She&#8217;s also done a nice job of adding social proof via her independent reviews reader testimonials, and professional author photos.<\/p>\n<p>Lisa provides links to all of her social media accounts in order for her fans to hear more frequent updates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84c9cbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84c9cbf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-346146b\" data-id=\"346146b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e257d4 elementor-widget elementor-widget-image\" data-id=\"6e257d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"243\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-13-at-2.43.18\u202fPM-1024x311.png\" class=\"attachment-large size-large wp-image-1219\" alt=\"Email Capture Example\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-13-at-2.43.18\u202fPM-1024x311.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-13-at-2.43.18\u202fPM-300x91.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-13-at-2.43.18\u202fPM-768x233.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-13-at-2.43.18\u202fPM-1536x466.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-13-at-2.43.18\u202fPM-2048x622.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4860074 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4860074\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6afe78\" data-id=\"d6afe78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea0db8c elementor-widget elementor-widget-text-editor\" data-id=\"ea0db8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There\u2019s also a dedicated section on every page where a collection of short stories is sent in exchange for a reader\u2019s email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9650530 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9650530\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a204c9\" data-id=\"7a204c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1569a37 elementor-widget elementor-widget-image\" data-id=\"1569a37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"338\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/book-cta-1024x432.png\" class=\"attachment-large size-large wp-image-1220\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/book-cta-1024x432.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/book-cta-300x126.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/book-cta-768x324.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/book-cta-1536x648.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/book-cta-2048x863.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a27a6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a27a6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ec4d0f\" data-id=\"1ec4d0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fa96f3 elementor-widget elementor-widget-text-editor\" data-id=\"9fa96f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lisa has dedicated pages on her website linking to the different bookstores her book is sold on. Lisa sells copies of her book directly from her website, allowing her to earn close to the entire value of her book. This is an advanced step, but recommended for authors with lots of traffic coming to their site.<\/p><p>Using a universal book link such as <a href=\"https:\/\/booklinker.com\/\">Booklinker<\/a> or <a href=\"https:\/\/geniuslink.com\/\" target=\"_blank\" rel=\"noopener\">Geniuslink<\/a>, she could condense this all down to one &#8220;Buy Now.&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b1be380 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b1be380\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5976c34f\" data-id=\"5976c34f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-507bb67c elementor-widget elementor-widget-image\" data-id=\"507bb67c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg\" class=\"attachment-large size-large wp-image-916\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-300x300.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-150x150.jpg 150w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-768x768.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books.jpg 1077w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-725982bd\" data-id=\"725982bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d3dd92b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d3dd92b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-61e8de99\" data-id=\"61e8de99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4af5248f elementor-widget elementor-widget-heading\" data-id=\"4af5248f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Free Universal Book Link Generator<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c25326 elementor-widget elementor-widget-text-editor\" data-id=\"4c25326\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Increase book link CTR via custom vanity URLs<\/li><li>Boost international sales by geotargeting readers<\/li><li data-v-d6268b9c=\"\">Book store links update automatically based on book availability<\/li><li>Advanced marketing analytics<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13efdbb elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"13efdbb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-cta\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try Booklinker Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-256e0a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256e0a3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6fa9bf\" data-id=\"f6fa9bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a59d8df elementor-widget elementor-widget-text-editor\" data-id=\"a59d8df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A few other things to point out are her up-to-date events page with information about her speaking gigs. The bio page has both a brief version, and an in-depth chance to get to know the author, for fans.<\/p><p>Lastly, the website comes with all of the privacy policies, store policies, and copyright notices you&#8217;d expect from an official author.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b22f273 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b22f273\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a14a271\" data-id=\"a14a271\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6eb294 elementor-widget elementor-widget-heading\" data-id=\"c6eb294\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Garry Cole<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ded34e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ded34e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edbeb1d\" data-id=\"edbeb1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a822d5e elementor-widget elementor-widget-image\" data-id=\"a822d5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Garry-Cole-1024x498.png\" class=\"attachment-large size-large wp-image-1200\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Garry-Cole-1024x498.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Garry-Cole-300x146.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Garry-Cole-768x374.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Garry-Cole.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c434e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c434e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59bb849\" data-id=\"59bb849\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51e7c76 elementor-widget elementor-widget-text-editor\" data-id=\"51e7c76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.garrycole.com\/\" target=\"_blank\" rel=\"noopener\">Garry Cole<\/a> is a non-fiction author and another past client of mine.<\/p><p>His website is a little different then the above example as it&#8217;s <strong>live ahead of the publication date<\/strong>.<\/p><p>It has the essential best practices you&#8217;d expect, with its modern look, social links, and mobile responsiveness.<\/p><p>As his book is not out yet, he&#8217;s set up an appealing mockup of the book along with a \u201ccoming soon\u201d section, with an invitation for interested readers to subscribe for news about the release.<\/p><p>Similar to Lisa&#8217;s website, he also has a speaking page where he lets interested parties contact him.<\/p><p>As Garry is purely a non-fiction author, he has a lot more opportunities with SEO and blogging. He&#8217;s got several blog posts up that get traffic, comments, and email signups, although he&#8217;s not receiving much organic traffic at the moment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02ab925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02ab925\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5f02ed\" data-id=\"f5f02ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2840a1 elementor-widget elementor-widget-image\" data-id=\"c2840a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"296\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/blog-1024x379.png\" class=\"attachment-large size-large wp-image-1222\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/blog-1024x379.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/blog-300x111.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/blog-768x284.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/blog-1536x568.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/blog-2048x757.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cdb17a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cdb17a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0928799\" data-id=\"0928799\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34a6983 elementor-widget elementor-widget-heading\" data-id=\"34a6983\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd722bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd722bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abdab2c\" data-id=\"abdab2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31724d5 elementor-widget elementor-widget-text-editor\" data-id=\"31724d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your website sits at the center of your author marketing toolkit, but it\u2019s not a silver bullet on its own. The most successful authors invest in a professional-quality, reader-centric website, and use it as part of their positioning and marketing for a long-term writing career.<\/p><p>That doesn\u2019t mean your website needs to be a headache. Take the recommendations in this article in stages, and publish your basic pages before you then add more features, integrate your author mailing list, and promote your site. A simple, streamlined, modern website will support your work much better than a cluttered, dated muddle.<\/p><p>Whether you hire a website designer like me to build your site for you or take advantage of resources like my <a href=\"https:\/\/geni.us\/pauline-wiles\" target=\"_blank\" rel=\"noopener\">free author website starter kit<\/a>, every author can benefit from a strong online home to showcase their books.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Author websites are an essential part of any author&#8217;s book marketing strategy.\u00a0 It\u2019s the glue that connects all marketing channels together.\u00a0 An author website done properly allows website visitors to join their email list, follow them on social media platforms, and much more. Not all authors are technical and have the means and know-how to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[51],"class_list":["post-1183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-book-marketing","author-pauline-wiles"],"authors":[{"term_id":51,"user_id":0,"is_guest":1,"slug":"pauline-wiles","display_name":"Pauline Wiles","avatar_url":{"url":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-10-at-3.37.07\u202fPM.png","url2x":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-10-at-3.37.07\u202fPM.png"},"description":"Pauline Wiles is an indie author turned website designer who helps other authors create attractive websites that engage readers and sell more books. As an author herself, she noticed others were often overwhelmed by this task. Now, she\u2019s helping to dispel the myths around how difficult a web project should be. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.","first_name":"","last_name":"","user_url":"","facebook":"","twitter":"","instagram":"https:\/\/www.instagram.com\/paulinejwiles\/","linkedin":"https:\/\/www.linkedin.com\/in\/paulinewiles\/","youtube":"","tiktok":""}],"_links":{"self":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/1183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/comments?post=1183"}],"version-history":[{"count":0,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/1183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media\/1204"}],"wp:attachment":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media?parent=1183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/categories?post=1183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/tags?post=1183"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}