{"id":1238,"date":"2023-11-14T15:34:11","date_gmt":"2023-11-14T15:34:11","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=1238"},"modified":"2024-08-12T15:29:42","modified_gmt":"2024-08-12T15:29:42","slug":"lead-magnets-and-nurture-sequences","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/lead-magnets-and-nurture-sequences\/","title":{"rendered":"Capture New Readers with Lead Magnets &#038; Nurture Sequences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1238\" class=\"elementor elementor-1238\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fefa9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fefa9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42dea1e\" data-id=\"42dea1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bccb41 elementor-widget elementor-widget-text-editor\" data-id=\"3bccb41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In today&#8217;s digital age, <a href=\"https:\/\/booklinker.com\/blog\/book-marketing\/\">authors need to be savvy marketers<\/a> if they want to compete. Gone are the days when an author would simply write a book and leave the selling to the publishers.<\/p><p>With the growth of self-publishing and the power of online platforms, authors now have direct access to their readers like never before.<\/p><p>Central to this power is collecting emails with a compelling lead magnet, followed by an email nurture sequence.<\/p><p>In this article, we&#8217;ll cover what lead magnets are, the different types and how to create them, along with the best ways to deliver them to your target readers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53184772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53184772\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-550cf2ec\" data-id=\"550cf2ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dad9a44 elementor-widget elementor-widget-image\" data-id=\"4dad9a44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg\" class=\"attachment-large size-large wp-image-916\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-300x300.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-150x150.jpg 150w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-768x768.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books.jpg 1077w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-180d0803\" data-id=\"180d0803\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a834acc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a834acc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4a5cdd8b\" data-id=\"4a5cdd8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59e8ba62 elementor-widget elementor-widget-heading\" data-id=\"59e8ba62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Free Universal Book Links<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d0bb18 elementor-widget elementor-widget-text-editor\" data-id=\"18d0bb18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Boost international sales by geotargeting readers<\/li><li data-v-d6268b9c=\"\">Book store links update automatically based on availability<\/li><li>Advanced marketing analytics<\/li><li>Increase clicks with trusted links<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcbded3 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"5dcbded3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-cta\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try Booklinker Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d687b08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d687b08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7807f13\" data-id=\"7807f13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df4d61e elementor-widget elementor-widget-heading\" data-id=\"df4d61e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Lead Magnets?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9d46cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9d46cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05f96ee\" data-id=\"05f96ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-734272c elementor-widget elementor-widget-text-editor\" data-id=\"734272c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before anyone joins your <a href=\"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/\">email list<\/a>, they need good reason.<\/p><p><strong>Enter the lead magnet<\/strong>.<\/p><p>Lead magnets are an incentive you offer readers in exchange for an email address. However, with the avalanche of emails everyone receives daily, your lead magnet must<strong> stand out and provide genuine value<\/strong>.<\/p><p>The best way to create an ideal lead magnet is to know your ideal reader.<\/p><p><strong>Understand their needs, preferences, and pain points.<\/strong>\u00a0<\/p><p>If you\u2019re offering a lead magnet to cold traffic (traffic that has never heard of you before) they might not care so much about bonus chapters or deleted scenes.<\/p><p>Offer exclusive content and bonuses that they can&#8217;t easily find elsewhere. Avoid giving away just a free chapter as platforms like Amazon often provide this.<\/p><p>We\u2019ll go into a few examples of what types of lead magnets authors can giveaway.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cce021 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cce021\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27c74fb\" data-id=\"27c74fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-902981e elementor-widget elementor-widget-heading\" data-id=\"902981e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exclusive Short Stories & Novellas <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31960ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31960ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d455a0\" data-id=\"8d455a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb66d51 elementor-widget elementor-widget-image\" data-id=\"fb66d51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"178\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-9.48.26\u202fAM-1024x228.png\" class=\"attachment-large size-large wp-image-1239\" alt=\"Melissa Storm Book Giveaway Example\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-9.48.26\u202fAM-1024x228.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-9.48.26\u202fAM-300x67.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-9.48.26\u202fAM-768x171.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-9.48.26\u202fAM-1536x342.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-9.48.26\u202fAM.png 1994w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An example of Melissa Storms Lead Magnet.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09e57b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09e57b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a5c9cb\" data-id=\"8a5c9cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d61fc12 elementor-widget elementor-widget-text-editor\" data-id=\"d61fc12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Novellas and short stories make great candidates to give away, as they\u2019re much quicker to write than a full length book, while still likely being a part of the same universe or world.<\/p><p>The shorter length can be appealing to a reader who\u2019s never heard of you before, as there is less of a commitment to finish. Assuming the book is written well, and the website visitor is the right fit, there\u2019s a high chance to convert them to a reader.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-657b2be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"657b2be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbfdc4b\" data-id=\"fbfdc4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b5a8f3 elementor-widget elementor-widget-heading\" data-id=\"2b5a8f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audiobook Previews\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-629c245 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"629c245\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ac74dc\" data-id=\"3ac74dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d0cd1b elementor-widget elementor-widget-image\" data-id=\"0d0cd1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"406\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Audiobook-Preview-LM-1024x520.png\" class=\"attachment-large size-large wp-image-1240\" alt=\"Audiobook Preview Lead Magnet\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Audiobook-Preview-LM-1024x520.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Audiobook-Preview-LM-300x152.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Audiobook-Preview-LM-768x390.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Audiobook-Preview-LM-1536x781.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Audiobook-Preview-LM-2048x1041.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of Kevin Chapman giving away an audiobook preview.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9368767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9368767\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95cb72e\" data-id=\"95cb72e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a0afa4 elementor-widget elementor-widget-text-editor\" data-id=\"0a0afa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Audiobook previews can make sense to give away, as there&#8217;s certainly a growing subset of book fans that prefer audiobooks. By letting a reader hear the narrator&#8217;s voice before purchasing the book, they can become more confident in their purchase.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b40653 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b40653\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1b0bc1\" data-id=\"c1b0bc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c3a42a elementor-widget elementor-widget-heading\" data-id=\"3c3a42a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Digital Education<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6574451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6574451\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a1a93a\" data-id=\"7a1a93a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c8ca2 elementor-widget elementor-widget-text-editor\" data-id=\"37c8ca2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Non-fiction authors will have a better time giving away free resources such as education, courses, or webinars, as it aligns more with what a reader will want.\u00a0<\/p><p>I&#8217;ve seen the following digital downloads work well here:<\/p><ul><li>Cheatsheets<\/li><li>Checklists<\/li><li>Courses<\/li><li>Discounts<\/li><li>eBooks<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a5f2e15\" data-id=\"a5f2e15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b531877 elementor-widget elementor-widget-image\" data-id=\"b531877\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"774\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-10.59.35\u202fAM.png\" class=\"attachment-large size-large wp-image-1241\" alt=\"David Gaughran Lead Magnet\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-10.59.35\u202fAM.png 730w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-13-at-10.59.35\u202fAM-283x300.png 283w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Above is an example of a lead magnet from David Gaughran, an author marketing coach.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10f5e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10f5e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5305159\" data-id=\"5305159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-282a7e2 elementor-widget elementor-widget-heading\" data-id=\"282a7e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crafting Your Nurture Sequence\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a9aff1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a9aff1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1da02ae\" data-id=\"1da02ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-502e4d6 elementor-widget elementor-widget-text-editor\" data-id=\"502e4d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Once your reader is hooked with a lead magnet, the nurturing begins. You should deliver a confirmation email immediately along with the promised lead magnet.<\/p><p>It\u2019s also best practice to introduce yourself, share your journey, and set expectations about what readers can expect to hear from you in the future.<\/p><p>There are a few other types of emails authors can send to their readers:<\/p><p><strong>Problem-Solving or Storytelling Email:<\/strong> Address a pain point or share a captivating personal story.<\/p><p><strong>Bonus Resource Email:<\/strong> Offer a free resource related to your genre or topic.<\/p><p><strong>Welcome Offer Email:<\/strong> Introduce a low-cost offer to help identify dedicated readers from freebie-seekers.<\/p><p><strong>Testimonial or Case Study Email:<\/strong> Share feedback or success stories from readers who benefited from your work.<\/p><p><strong>Invitation to Connect:<\/strong> Invite them to join you on social media platforms, discussion groups, or book clubs.<\/p><p>Remember to space out these emails, providing continuous value and ensuring content aligns with the reader&#8217;s interests.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40ac4578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40ac4578\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2669616b\" data-id=\"2669616b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b308cc3 elementor-widget elementor-widget-image\" data-id=\"7b308cc3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52a4d775\" data-id=\"52a4d775\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-341388c6 elementor-widget elementor-widget-heading\" data-id=\"341388c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <br><strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe19659 elementor-widget elementor-widget-heading\" data-id=\"2fe19659\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62f297c3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"62f297c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8ef00a\" data-id=\"f8ef00a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ecf1418 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ecf1418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d9e910 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"24d9e910\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-collections\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ead7a03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ead7a03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66173ff\" data-id=\"66173ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1db75f1 elementor-widget elementor-widget-heading\" data-id=\"1db75f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Should Authors Give Lead Magnets Away?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d97fb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d97fb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cbe400\" data-id=\"5cbe400\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b7f3d4 elementor-widget elementor-widget-text-editor\" data-id=\"4b7f3d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Authors should start putting their lead magnet online the moment they start marketing themselves or their books.<\/p><p>Most <a href=\"https:\/\/booklinker.com\/blog\/email-marketing-services-for-authors\/\">email marketing service providers that authors use<\/a> will support lead magnet delivery and email capture. <a href=\"https:\/\/bookfunnel.com\/\" target=\"_blank\" rel=\"noopener\">BookFunnel<\/a> is another popular lead magnet delivery tool among authors.<\/p><p>Using one of these providers, authors can either set up a dedicated landing page hosted at a custom URL, or a popup on their website.<\/p><p>Below, we&#8217;ll jump into the most common places authors release lead magnets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82f6dfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82f6dfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17eaacc\" data-id=\"17eaacc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2a275a elementor-widget elementor-widget-heading\" data-id=\"e2a275a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Author Websites<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-924716e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"924716e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86942da\" data-id=\"86942da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c66fa77 elementor-widget elementor-widget-image\" data-id=\"c66fa77\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"538\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/author-website-example-1024x688.png\" class=\"attachment-large size-large wp-image-1243\" alt=\"Author Website Example\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/author-website-example-1024x688.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/author-website-example-300x202.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/author-website-example-768x516.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/author-website-example-1536x1032.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/author-website-example-2048x1376.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">An example of TheCreativePenn offering a free book via a popup.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19818be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19818be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8f609d\" data-id=\"d8f609d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f0da7d elementor-widget elementor-widget-text-editor\" data-id=\"7f0da7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An <a href=\"https:\/\/booklinker.com\/blog\/author-websites\/\">author&#8217;s official website<\/a> is a primary location for offering lead magnets. Most commonly the website will have a dedicated page or a pop-up that can be used to promote the freebie in exchange for a potential readers email address.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b855524 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b855524\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3831d12\" data-id=\"3831d12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1279a62 elementor-widget elementor-widget-heading\" data-id=\"1279a62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media Channels<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0813a1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0813a1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e606da\" data-id=\"2e606da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a41b1a elementor-widget elementor-widget-text-editor\" data-id=\"1a41b1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another common place for readers to promote their lead magnets are on <a href=\"https:\/\/booklinker.com\/blog\/social-media-for-authors\/\">social media channels<\/a> such as <a href=\"https:\/\/booklinker.com\/blog\/facebook-author-page\/\">Facebook<\/a>, <a href=\"https:\/\/booklinker.com\/blog\/booktok\/\">Tiktok<\/a>, and <a href=\"https:\/\/booklinker.com\/blog\/twitter-for-authors\/\">Twitter<\/a>.<\/p><p>These platforms offer much larger reach than an author website, however they can make it difficult for readers to leave the platform. To help with this issue, most authors use a link-in-bio tool such as <a href=\"https:\/\/beacons.ai\/\" target=\"_blank\" rel=\"noopener\">Beacons.ai<\/a> or <a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noopener\">LinkTree<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e62828 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e62828\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b55a66c\" data-id=\"b55a66c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94e287a elementor-widget elementor-widget-heading\" data-id=\"94e287a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Paid Advertisements<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f629eb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f629eb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2004f9b\" data-id=\"2004f9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da6117c elementor-widget elementor-widget-text-editor\" data-id=\"da6117c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Authors can also use paid advertising on social media channels or even Google to drive traffic to landing pages that deliver lead magnets. However, authors should closely monitor their funnel and ensure what they&#8217;re paying for a reader in advertising costs will be made up in future book sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd11f49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd11f49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3919e3\" data-id=\"d3919e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57fe4f1 elementor-widget elementor-widget-heading\" data-id=\"57fe4f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inside of Their Books<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bbeb7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bbeb7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24f1262\" data-id=\"24f1262\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03ece14 elementor-widget elementor-widget-text-editor\" data-id=\"03ece14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The last place we see authors give away lead magnets is at the end of their book. This is likely the best place an author can give away lead magnets.\u00a0<\/p><p>Why?<\/p><p>A reader that makes it to the end of your book is highly interested in your content, and has a very high chance of wanting to hear from you more.<\/p><p>You may also want to switch up the type of lead magnet that&#8217;s given away in your book. As I stated above, readers that have never heard of you, vs readers that complete your book will want different things.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62d61070 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62d61070\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7346720c\" data-id=\"7346720c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b003e11 elementor-widget elementor-widget-image\" data-id=\"1b003e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c29fbbb\" data-id=\"1c29fbbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ecbbf73 elementor-widget elementor-widget-heading\" data-id=\"3ecbbf73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <br><strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26bb85f5 elementor-widget elementor-widget-heading\" data-id=\"26bb85f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9a5d3c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f9a5d3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d474f0e\" data-id=\"d474f0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31bdb51a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31bdb51a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-74cc9a48 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"74cc9a48\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-collections\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e19257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e19257\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29b323f\" data-id=\"29b323f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fce4826 elementor-widget elementor-widget-heading\" data-id=\"fce4826\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-980ebad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"980ebad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d0db30\" data-id=\"2d0db30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e771488 elementor-widget elementor-widget-text-editor\" data-id=\"e771488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating and offering a lead magnet for email capture is one of the most powerful marketing tactics an author can take advantage of to grow their author business.<\/p><p>If you don&#8217;t have one yet, it&#8217;s time to start creating one! Repurposing existing content is a great way to get something out of value quickly. Constantly test different lead magnets and see which ones convert at the highest percentage.<\/p><p>Lastly, feel free to leave a comment if you have any questions about setting up your lead magnet or a nurture sequence and we will answer promptly!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital age, authors need to be savvy marketers if they want to compete. Gone are the days when an author would simply write a book and leave the selling to the publishers. With the growth of self-publishing and the power of online platforms, authors now have direct access to their readers like never [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11,45],"tags":[],"ppma_author":[14],"class_list":["post-1238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-book-marketing","category-email","author-at"],"authors":[{"term_id":14,"user_id":1,"is_guest":0,"slug":"at","display_name":"Booklinker Team","avatar_url":{"url":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2024\/08\/booklinker-logo.png","url2x":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2024\/08\/booklinker-logo.png"},"description":"","first_name":"Booklinker","last_name":"Team","user_url":"https:\/\/booklinker.com\/blog","facebook":"","twitter":"https:\/\/twitter.com\/booklinker","instagram":"","linkedin":"","youtube":"","tiktok":""}],"_links":{"self":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/1238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/comments?post=1238"}],"version-history":[{"count":0,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/1238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media\/1259"}],"wp:attachment":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media?parent=1238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/categories?post=1238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/tags?post=1238"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}