{"id":1250,"date":"2023-11-21T14:29:07","date_gmt":"2023-11-21T14:29:07","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=1250"},"modified":"2024-08-12T15:29:34","modified_gmt":"2024-08-12T15:29:34","slug":"boosting-pre-order-book-sales","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/boosting-pre-order-book-sales\/","title":{"rendered":"5 Tactics for Boosting Pre Order Book Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1250\" class=\"elementor elementor-1250\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4062992 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4062992\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0945889\" data-id=\"0945889\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b26bce0 elementor-widget elementor-widget-image\" data-id=\"b26bce0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/pre-order-1024x576.jpg\" class=\"attachment-large size-large wp-image-1258\" alt=\"book pre order\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/pre-order-1024x576.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/pre-order-300x169.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/pre-order-768x432.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/pre-order-1536x864.jpg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/pre-order.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1c2032 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1c2032\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef53c8e\" data-id=\"ef53c8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-678b33a elementor-widget elementor-widget-text-editor\" data-id=\"678b33a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As an author, the success of your book is not just in the writing, but also in how you introduce it to the world.<\/p><p>A well-planned pre order campaign can be a game-changer, setting the stage for your book\u2019s success even before its official release.<\/p><p>To help our authors crush their next pre order launch, the Booklinker team spoke to Lynda Hammes, the co-founder of <a href=\"https:\/\/tertulia.com?utm_source=booklinker&amp;utm_campaign=preorder\" data-wplink-url-error=\"true\" target=\"_blank\" rel=\"noopener\">Tertulia.com<\/a>, a new co-op bookstore and discovery platform.<\/p><p>She has several decades of experience in book and magazine publishing, but one of her favorite jobs was selling books in storied indie bookstore Shakespeare &amp; Company in New York in college.<\/p><p>Without further ado, let\u2019s jump into our four best tips on how to boost your books pre order sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ddfdb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ddfdb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45325c8\" data-id=\"45325c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-376c65b elementor-widget elementor-widget-heading\" data-id=\"376c65b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Pros of Allowing Pre Orders For Your Book<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edd7aa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edd7aa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-734f06d\" data-id=\"734f06d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de6eb6f elementor-widget elementor-widget-heading\" data-id=\"de6eb6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pre Order Sales Count as First Week Sales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cccf83b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cccf83b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a26340\" data-id=\"7a26340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb0bdce elementor-widget elementor-widget-image\" data-id=\"cb0bdce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"197\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/best-sellers-1024x252.png\" class=\"attachment-large size-large wp-image-1251\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/best-sellers-1024x252.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/best-sellers-300x74.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/best-sellers-768x189.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/best-sellers-1536x377.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/best-sellers.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c99ab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c99ab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73ef92d\" data-id=\"73ef92d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02a181b elementor-widget elementor-widget-text-editor\" data-id=\"02a181b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The most immediate benefit of pre order campaigns is their contribution to first-week sales. These early sales are vital, often influencing bestseller list placements, both regionally and nationally.<\/p><p>By combining significant pre order volumes with first-week sales, you can launch your book onto these influential lists. From there, the best seller list placement can lead to increased organic sales, giving authors a massive edge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f942c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f942c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-471b79f\" data-id=\"471b79f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-314709a elementor-widget elementor-widget-heading\" data-id=\"314709a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Additional Exposure<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf0bfd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf0bfd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b2437b\" data-id=\"6b2437b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6cb29d elementor-widget elementor-widget-text-editor\" data-id=\"c6cb29d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Promoting your book early on can significantly impact its market trajectory. Publishers and booksellers are more likely to invest in titles that show early signs of success.<\/p><p>Tertulia leverages this by crafting pre order campaigns that drive awareness, offering a unique advantage in today\u2019s competitive market. Tertulia\u2019s <a href=\"https:\/\/tertulia.com\/for-authors?utm_source=booklinker&amp;utm_campaign=preorder\" target=\"_blank\" rel=\"noopener\">Author Pre-order Campaign Program<\/a> extends a unique opportunity for authors and publishers to boost pre order sales by offering the best price online during the crucial pre-publication period.<\/p><p>Authors have the opportunity to promote their books on Tertulia for up to 50% off! Tertulia reports directly to the New York Times Best Sellers list as an independent seller, which the Times looks to when determining how expansive a book\u2019s reach really is.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b3d8f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b3d8f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f1556c\" data-id=\"6f1556c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e059716 elementor-widget elementor-widget-image\" data-id=\"e059716\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"338\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-16-at-9.49.18-AM-1024x433.png\" class=\"attachment-large size-large wp-image-1252\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-16-at-9.49.18-AM-1024x433.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-16-at-9.49.18-AM-300x127.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-16-at-9.49.18-AM-768x324.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-16-at-9.49.18-AM-1536x649.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screen-Shot-2023-11-16-at-9.49.18-AM.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36152f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36152f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5211f51\" data-id=\"5211f51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79eb300 elementor-widget elementor-widget-heading\" data-id=\"79eb300\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cons of Pre Order Campaigns<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0632af8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0632af8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-841a869\" data-id=\"841a869\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7478a7 elementor-widget elementor-widget-heading\" data-id=\"a7478a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bulk discounts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47965f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47965f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d159708\" data-id=\"d159708\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2886232 elementor-widget elementor-widget-text-editor\" data-id=\"2886232\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unlike Tertulia\u2019s pre-order campaigns \u2014 where the discounts are funded by the book retailer and the author\/publisher get the full price of the book \u2014 discounted bulk campaigns underwritten by the publisher are potentially less valuable as they may lead to potential revenue loss.<\/p><p>However, each author must balance these cons with the <strong>long-term benefits<\/strong> of building momentum through pre orders. Organic promotion and earned media are a great boon to authors during the pre order period, as are discounted promotion campaigns funded by retailers like the ones we offer at Tertulia.<\/p><p>Some authors may be hesitant to invest a lot of their marketing budget in pre order sales as they believe that readers are unlikely to buy a book before publication, and thus, their marketing dollars may convert at a lower rate.<\/p><p>However, it\u2019s crucial that authors build buzz continuously in the run-up to publication, and they understand that early sales can create a snowball effect for sales down the road.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1306d70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1306d70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd67e3\" data-id=\"7fd67e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e94531b elementor-widget elementor-widget-heading\" data-id=\"e94531b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Far Ahead Should an Author Open Pre Orders?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c727c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c727c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3264293\" data-id=\"3264293\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cae93a1 elementor-widget elementor-widget-text-editor\" data-id=\"cae93a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For optimal impact, open pre orders as soon as your book is listed, typically around nine months before its publication. This early start can influence your publisher and retailers to allocate more resources to your book&#8217;s marketing.<\/p><p>Focus your book marketing efforts three months before publication, with a strong push in the final 30 days.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4125d10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4125d10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e37c36\" data-id=\"7e37c36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d375d1 elementor-widget elementor-widget-heading\" data-id=\"1d375d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Ways to Boost Pre Order Book Sales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f60d3ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f60d3ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9239921\" data-id=\"9239921\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-830279d elementor-widget elementor-widget-heading\" data-id=\"830279d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Leverage Your Marketing Channels<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bedf66b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bedf66b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-182cfae\" data-id=\"182cfae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05ebece elementor-widget elementor-widget-text-editor\" data-id=\"05ebece\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Authors should post on a regular basis to their <a href=\"https:\/\/booklinker.com\/blog\/social-media-for-authors\/\">social media feeds<\/a> not just with <a href=\"https:\/\/booklinker.com\/blog\/book-promotion-services\/\">promotions of their book<\/a>, but with relevant, entertaining and social-optimized posts that will keep their audience engaged.<\/p><p>Their bio line should incorporate the book title, retail links and early praise. Considering most social media channels such as Instagram and <a href=\"https:\/\/booklinker.com\/blog\/booktok\/\">TikTok<\/a> only allow traffic to leave the platform via a bio link, using a <a href=\"https:\/\/booklinker.com\">Booklinker<\/a> link here can make a lot of sense.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3148632 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3148632\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be8c4d0\" data-id=\"be8c4d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc7a8ca elementor-widget elementor-widget-image\" data-id=\"bc7a8ca\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"139\" height=\"300\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/tertulia-139x300.png\" class=\"attachment-medium size-medium wp-image-1253\" alt=\"Tertulia\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/tertulia-139x300.png 139w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/tertulia-473x1024.png 473w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/tertulia-709x1536.png 709w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/tertulia.png 739w\" sizes=\"(max-width: 139px) 100vw, 139px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d897a44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d897a44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-279a107\" data-id=\"279a107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cfce70 elementor-widget elementor-widget-text-editor\" data-id=\"5cfce70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social media header images should incorporate the book\u2019s cover image in order to start creating a visual impression of the book.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed1ce9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed1ce9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1345a9c\" data-id=\"1345a9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1275d29 elementor-widget elementor-widget-image\" data-id=\"1275d29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/brhm-1024x629.png\" class=\"attachment-large size-large wp-image-1254\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/brhm-1024x629.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/brhm-300x184.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/brhm-768x472.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/brhm.png 1202w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcd1603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcd1603\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe7127f\" data-id=\"fe7127f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16749f4 elementor-widget elementor-widget-text-editor\" data-id=\"16749f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/\">Authors who have an email newsletter<\/a> should set up a series of informational and promotional emails about the book that incorporate praise, salient passages or excerpts from the book, giveaways and encouragements to help you get the word out about the book.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c73958 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c73958\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93665bb\" data-id=\"93665bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c756760 elementor-widget elementor-widget-image\" data-id=\"c756760\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"816\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-15-at-2.00.53\u202fPM-1004x1024.png\" class=\"attachment-large size-large wp-image-1255\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-15-at-2.00.53\u202fPM-1004x1024.png 1004w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-15-at-2.00.53\u202fPM-294x300.png 294w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-15-at-2.00.53\u202fPM-768x783.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-15-at-2.00.53\u202fPM.png 1420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-149dbe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"149dbe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4896c9\" data-id=\"d4896c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4281f2b elementor-widget elementor-widget-text-editor\" data-id=\"4281f2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We\u2019ve seen at Tertulia that when authors remind their audience just how important word-of-mouth marketing and pre order sales are, their fans and followers are activated to be supportive of the book\u2019s launch.<\/p><p>By inviting fans to be part of a community of readers, the author creates a memorable emotional connection with his\/her readers.<\/p><p>The author can help build suspense through special announcements, sneak previews, and should definitely brag about the early reviews and blurbs that will help make an impression on readers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db2d264 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db2d264\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd004c3\" data-id=\"dd004c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10124fc elementor-widget elementor-widget-heading\" data-id=\"10124fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Coordinate with Influencers and Promotion Tools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c747e34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c747e34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53abf6\" data-id=\"a53abf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a0c59b elementor-widget elementor-widget-text-editor\" data-id=\"0a0c59b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are so many ways to tap into the communities of interest who will find your book compelling. <a href=\"https:\/\/booklinker.com\/blog\/podcast-appearances-for-authors\/\">Reaching out to podcasts<\/a>, Substack newsletters and social media influencers can be an infinite process, so you\u2019ll want to identify targets based on audience size and the specificity of the content that they cover.<\/p><p>One easy step is to do a comparative analysis of who has covered books similar to yours and approach those individuals who have an affinity for your subject matter. Being able to offer your time (for interviews), copies of the book (for giveaways), sneak previews (excerpts or cover reveals) will help you to offer an opportunity for podcasters, independent media and influencers to create high quality content.<\/p><p>Don\u2019t underestimate the power of your own personal network. Being featured in your school alumni publication, or your <a href=\"https:\/\/booklinker.com\/blog\/local-writing-groups\/\">local writing and book club<\/a> are simple ways to generate additional awareness opportunities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-291f4cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"291f4cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c683dbc\" data-id=\"c683dbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cffd12 elementor-widget elementor-widget-heading\" data-id=\"7cffd12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Use Discounted Pre order Pricing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-563a5f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"563a5f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf8c522\" data-id=\"bf8c522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bca7426 elementor-widget elementor-widget-text-editor\" data-id=\"bca7426\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The value of pre-orders is twofold: it\u2019s a mechanism to drive sales and awareness for your book. In the best case scenario, an author can team up with a publisher, distributor or retailer who is willing to invest or co-invest in pre order discounting.<\/p><p>While Amazon can be unpredictable with pricing, working directly with a retailer like Tertulia affords authors the opportunity to time their own promotion with favorable pricing to their audience.<\/p><p>Depending on the author\u2019s goals, stimulating sales early on (even if it leads to little profit or breakeven on sales) will benefit the author down the road. Finding a supportive retailer who sees a price promotion as an opportunity to stimulate the author\u2019s fans as a new audience is a great way to collaborate toward mutually beneficial outcomes of book sales conversions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e17079f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e17079f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc74e9c\" data-id=\"dc74e9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf32f0a elementor-widget elementor-widget-image\" data-id=\"bf32f0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"178\" height=\"300\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/free-trial-178x300.png\" class=\"attachment-medium size-medium wp-image-1256\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/free-trial-178x300.png 178w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/free-trial-608x1024.png 608w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/free-trial-768x1293.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/free-trial-912x1536.png 912w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/free-trial.png 950w\" sizes=\"(max-width: 178px) 100vw, 178px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93f0523 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93f0523\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d488cdc\" data-id=\"d488cdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85f71ef elementor-widget elementor-widget-heading\" data-id=\"85f71ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Do Giveaways & Give Away ARC Copies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fdbb67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fdbb67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f5dc94\" data-id=\"0f5dc94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d44a27 elementor-widget elementor-widget-text-editor\" data-id=\"9d44a27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Giveaways, whether digital or physical, can generate excitement and anticipation. Consider unique items related to your book or signed copies to create a sense of exclusivity. <a href=\"https:\/\/booklinker.com\/blog\/arc-readers-for-authors\/\">ARC copies<\/a> not only build loyalty but also help in gathering early reviews and feedback.<\/p><p>You can consider some kind of giveaway that is unique and scarce, whether that\u2019s a gift basket approach with items related to the book or a signed and inscribed copy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e1489 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e1489\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4f0170\" data-id=\"b4f0170\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efd7907 elementor-widget elementor-widget-heading\" data-id=\"efd7907\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4c33cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4c33cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad4a2eb\" data-id=\"ad4a2eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af1ad1e elementor-widget elementor-widget-text-editor\" data-id=\"af1ad1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In conclusion, a well-orchestrated pre order campaign is more than just an early sales strategy; it&#8217;s a comprehensive approach to market your book effectively.<\/p><p>By understanding and implementing these tactics, you can significantly boost your book\u2019s visibility and success.<\/p><p>Remember, the journey of your book in the readers\u2019 world begins long before its official release \u2013 it starts with a powerful pre order campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As an author, the success of your book is not just in the writing, but also in how you introduce it to the world. A well-planned pre order campaign can be a game-changer, setting the stage for your book\u2019s success even before its official release. To help our authors crush their next pre order launch, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[54],"class_list":["post-1250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-book-marketing","author-lynda-hammes"],"authors":[{"term_id":54,"user_id":0,"is_guest":1,"slug":"lynda-hammes","display_name":"Lynda Hammes","avatar_url":{"url":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-11.44.08\u202fAM.png","url2x":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-11.44.08\u202fAM.png"},"description":"Lynda Hammes is co-founder of Tertulia, the online co-op bookstore that the New York Times calls 'a sleek new app that takes a novel approach to online discovery.\" She previously worked as a journalist, magazine publisher and consultant in innovation and content strategy","first_name":"Lynda","last_name":"Hammes","user_url":"","facebook":"","twitter":"https:\/\/twitter.com\/CuzaLynda","instagram":"","linkedin":"https:\/\/www.linkedin.com\/in\/lyndahammes\/","youtube":"","tiktok":""}],"_links":{"self":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":0,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media\/1258"}],"wp:attachment":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/tags?post=1250"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}