{"id":132,"date":"2023-03-15T16:03:49","date_gmt":"2023-03-15T16:03:49","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=132"},"modified":"2024-08-12T15:41:12","modified_gmt":"2024-08-12T15:41:12","slug":"amazon-book-description","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/amazon-book-description\/","title":{"rendered":"How to Write a High-Converting Amazon Book Description"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"132\" class=\"elementor elementor-132\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f80ac27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f80ac27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1da882\" data-id=\"e1da882\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ec91ea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"6ec91ea\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-Write-High-Converting-Amazon-Book-Description-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-1374\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-Write-High-Converting-Amazon-Book-Description-1-1024x576.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-Write-High-Converting-Amazon-Book-Description-1-300x169.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-Write-High-Converting-Amazon-Book-Description-1-768x432.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-Write-High-Converting-Amazon-Book-Description-1-1536x864.jpg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/How-to-Write-High-Converting-Amazon-Book-Description-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cef9224 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cef9224\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a21398e\" data-id=\"a21398e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aee531f elementor-widget elementor-widget-text-editor\" data-id=\"aee531f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As an author or a publisher, you\u2019re going to be doing a ton of <a href=\"\/blog\/book-marketing\/\">book marketing<\/a> in an attempt to direct readers to your book\u2019s Amazon page.<\/p><p>Once readers arrive there, an author\u2019s primary mission is to convert visitors into buyers.<\/p><p>There are several factors that influence this conversion rate, such as the <a href=\"https:\/\/booklinker.com\/blog\/cover-design-for-authors\/\">book cover<\/a>, title of your book, <a href=\"https:\/\/booklinker.com\/blog\/book-reviews\/\">Amazon reviews<\/a>, and lastly, your Amazon book description.<\/p><p>Getting your book description right is essential for maximizing your sales, which is why we had a chat with <a href=\"https:\/\/charleslevin.com\/\" target=\"_blank\" rel=\"noopener\">Charles Levin<\/a>, founder of <a href=\"https:\/\/munnavenuepress.com\/\" target=\"_blank\" rel=\"noopener\">Munn Avenue Press<\/a>, and author of the Not So Dead Series.<\/p><p>Charles has been writing copy for over 40 years, making him the perfect candidate to create this guide on how to write a high-converting Amazon Book Description.<\/p><p>Without further ado, let\u2019s jump right into it!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3df2762d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3df2762d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d2359cf\" data-id=\"2d2359cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45eb3456 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45eb3456\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19dfdbd2\" data-id=\"19dfdbd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d92d673 elementor-widget elementor-widget-image\" data-id=\"1d92d673\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/info.webp\" class=\"attachment-large size-large wp-image-1244\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75c3b57\" data-id=\"75c3b57\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-481b7ea8 elementor-widget elementor-widget-heading\" data-id=\"481b7ea8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19e19104 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19e19104\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ff9eab0\" data-id=\"2ff9eab0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa79c8f elementor-widget elementor-widget-text-editor\" data-id=\"5aa79c8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Importance of an Amazon Book Description:<\/strong> A well-crafted Amazon book description not only boosts sales but also improves the book&#8217;s organic ranking on Amazon, increasing visibility and potential sales.<\/li><li><strong>Unique Aspects of Nonfiction Descriptions:<\/strong> Nonfiction book descriptions should highlight the author&#8217;s credentials and clearly explain the unique benefits and practical value the book offers to potential readers.<\/li><li><strong>Unique Elements of Fiction Descriptions:<\/strong> Fiction book descriptions should include a captivating hook, a brief introduction to the protagonist and the central conflict, and comparisons to well-known authors or books to help readers understand the genre and style.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0938f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0938f9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cc709b2\" data-id=\"4cc709b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f079c51 elementor-widget elementor-widget-image\" data-id=\"f079c51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg\" class=\"attachment-large size-large wp-image-916\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-300x300.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-150x150.jpg 150w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-768x768.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books.jpg 1077w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cce7679\" data-id=\"1cce7679\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d4e9837 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d4e9837\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f52007d\" data-id=\"1f52007d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6191cf81 elementor-widget elementor-widget-heading\" data-id=\"6191cf81\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Free Universal Book Link Generator<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d163f3 elementor-widget elementor-widget-text-editor\" data-id=\"24d163f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Increase book link CTR via custom vanity URLs<\/li><li>Boost international sales by geotargeting readers<\/li><li data-v-d6268b9c=\"\">Book store links update automatically based on book availability<\/li><li>Advanced marketing analytics<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a44869 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"75a44869\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-cta\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try Booklinker Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e1fc4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e1fc4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa6b2b9\" data-id=\"fa6b2b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04b8afc elementor-hidden-desktop elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"04b8afc\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;#related&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.13.1 - 11-05-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color)}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\" aria-controls=\"elementor-toc__body\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\" aria-expanded=\"true\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f22cc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f22cc8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc0e13\" data-id=\"0cc0e13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11055db elementor-widget elementor-widget-heading\" data-id=\"11055db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importance of an Amazon Book Description<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf4368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bf4368\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd5b957\" data-id=\"bd5b957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfd15f0 elementor-widget elementor-widget-text-editor\" data-id=\"cfd15f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What most authors don\u2019t realize is that after your book is published, you\u2019re no longer an author.<\/p><p>You\u2019re now a marketer.<\/p><p>And a book description is really just sales copy.<\/p><p>It goes without saying that an optimized Amazon book description will increase your sales, but did you know, it will also increase the organic rankings of your book in the Amazon algorithm?<\/p><p>Why?<\/p><p>Amazon\u2019s organic search algorithm has several different data points it looks at, with the conversion rate (the number of readers who click on the book and buy it) of the product being one of them.<\/p><p>This also means an author with a poorly optimized book description will not sell as many as they could, leading to their book <strong>falling in the rankings<\/strong> and therefore, selling fewer books.<\/p><p>Now that you have an idea of just how important an Amazon book description is, let\u2019s dive into some examples of how to create a high-converting description.<\/p><p>In order to best educate readers on this process, we\u2019ll break the book description into several different components.<\/p><p>For the purposes of this guide, we\u2019ll break it down into the following sections:<\/p><ul><li>The hook<\/li><li>Follow-up sentences before \u201cRead More\u201d<\/li><li>The body<\/li><li>Conclusion and call to action<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-798fdb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"798fdb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-346fcb6\" data-id=\"346fcb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9178f3 elementor-widget elementor-widget-heading\" data-id=\"d9178f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example #1- Charles Levin - Not So Dead<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf03d5f elementor-widget elementor-widget-image\" data-id=\"cf03d5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1024x557.png\" class=\"attachment-large size-large wp-image-556\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1024x557.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-300x163.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-768x418.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1536x835.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM.png 1618w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4be7c4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4be7c4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cec2b08\" data-id=\"cec2b08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4471ba elementor-widget elementor-widget-heading\" data-id=\"e4471ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Hook<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d14d994 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d14d994\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b749254\" data-id=\"b749254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45acd0f elementor-widget elementor-widget-text-editor\" data-id=\"45acd0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Charles always starts the first few lines of the description with a <b>hook<\/b>. It\u2019s a short, punchy, one-sentence, usually a question, that will get people thinking.<\/p><p>For those engaged in the world of <a href=\"https:\/\/booklinker.com\/blog\/social-media-for-authors\/\">social media<\/a>, you understand that short and punchy text\u00a0 gets attention. Readers have the same mindset when shopping for books. If the book description doesn\u2019t grab them quickly, they won\u2019t stick around.<\/p><p>In the Amazon book description of Charles Levin\u2019s thriller \u201c<a href=\"https:\/\/www.amazon.com\/Not-So-Dead-Sunborn-Novel-ebook\/dp\/B074JJS975\/ref=sr_1_1?keywords=not+so+dead+charles+levin&amp;sr=8-1\" target=\"_blank\" rel=\"noopener\">Not So Dead<\/a>\u201d, the opening line is:<\/p><p>\u201cWhat if you could live forever, would you do it?\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b5559b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b5559b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-257abe5\" data-id=\"257abe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5966f6 elementor-widget elementor-widget-image\" data-id=\"c5966f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"140\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-03-at-1.00.56-PM-1024x179.png\" class=\"attachment-large size-large wp-image-557\" alt=\"Amazon Book Description\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-03-at-1.00.56-PM-1024x179.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-03-at-1.00.56-PM-300x53.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-03-at-1.00.56-PM-768x134.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-03-at-1.00.56-PM.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bfc1de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bfc1de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3af359\" data-id=\"a3af359\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e31f89 elementor-widget elementor-widget-text-editor\" data-id=\"1e31f89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>According to Charles, there\u2019s something about a question that bypasses people\u2019s conscious filters, and goes directly to the unconscious, which causes them to want to work through the question. It\u2019s not a voluntary thing. If somebody asks you a question, you can\u2019t shut that off.<\/p><p>For this reason, starting your description with a powerful, intriguing, or ironic question is a great way to get people involved.<\/p><p>In the above example, people might be thinking to themselves:<\/p><p>\u201cWell, what do you mean live forever?\u201d<\/p><p>\u201cOr what are you talking about?\u201d<\/p><p>I\u2019m gonna continue to read to find out.<\/p><p>Charles says that 90% of the authors that come to him for consulting services have a wall of words for their description.<\/p><p>If you get the hook wrong, the rest of the description is useless \u2013No potential buyer will ever read it!<br \/>After you get the hook down, next comes the supporting follow-up text.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4e49f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4e49f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e95a14\" data-id=\"1e95a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6654a0 elementor-widget elementor-widget-heading\" data-id=\"f6654a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Follow-Up (Still Before the \u2018Read More\u2019)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3d4ca4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3d4ca4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b49a6f\" data-id=\"4b49a6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-429b37d elementor-widget elementor-widget-text-editor\" data-id=\"429b37d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We have a few more lines to work with before we run into the \u201cRead More\u201d button.<\/p><p>If you have a <strong>powerful blurb<\/strong>, this is a great place to insert it, especially if it\u2019s an endorsement from somebody that potential readers might know.<\/p><p>Continuing with the examples from his Not So Dead thriller, the blurb above the read more button is:<\/p><p><strong>\u201cThere\u2019s a cutting-edge current to every page that\u2019s hard to resist, so get ready to engage your heart and your mind.\u201d \u2013 Steve Barry, New York Times bestselling author.\u201d<\/strong><\/p><p>Steve Barry has sold about 25 million books so there are many readers that recognize his name.<\/p><p>If you don\u2019t have a testimonial from a big name, don\u2019t worry about it. Any name is better than no name. The human mind places a lot of value on others\u2019 reviews during a buying process, even if it\u2019s a stranger.<\/p><p>From here, the visitor has the choice to either <strong>click the read more button, click the buy button, or abandon the page<\/strong>.<\/p><p>You don\u2019t want them to abandon the page, so hopefully, between your hook, blurb, title, cover, and reviews, you&#8217;ve convinced them to buy the book, or at the very least, keep learning more about your book and carry on to the body of the description.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e8dccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e8dccf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-914b11f\" data-id=\"914b11f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7dbffe elementor-widget elementor-widget-heading\" data-id=\"d7dbffe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Body of the Description\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a36978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a36978\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35be108\" data-id=\"35be108\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e52566f elementor-widget elementor-widget-text-editor\" data-id=\"e52566f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now let\u2019s go into detail on what comes after the visitor clicks the \u201cRead More\u201d button.<\/p><p>The body of the description will tell a potential reader a little bit more about what the book is about.<\/p><p><strong>But not too much<\/strong>.<\/p><p>Keep in mind, we\u2019re dealing with short attention spans here.<\/p><p>In Fiction, the reader wants to know:<\/p><p><em>\u201cWho\u2019s the protagonist?\u201d<\/em><\/p><p><em>\u201cWhat predicament do they find themselves in?\u201d<\/em><\/p><p>So in this case, for Not So Dead, Charles writes:<\/p><p><strong>\u201cWhat could go wrong when a team of brilliant computer scientists achieves immortality by digitizing their personalities? Everything \u2013 if the government wants the technology and you\u2019ve crossed paths with a band of ruthless terrorists bent on causing unspeakable damage.\u201d<\/strong><\/p><p>And then it goes:<\/p><p><strong>\u201cFollow Sam Sunborn as he teams up with a real Einstein to give birth to an invention that could change the lives of everyone on the planet forever.\u201d<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85b5bd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85b5bd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e50ea70\" data-id=\"e50ea70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e32b91 elementor-widget elementor-widget-text-editor\" data-id=\"4e32b91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>That should engage the reader, and get them thinking.<\/p><p>At this point, we\u2019ve hooked the reader, backed it up with some social proof, and delivered the plot and protagonist in an intriguing way.<\/p><p>In fiction descriptions, it\u2019s now time to make some comparisons. We\u2019ll go over two non-fiction examples after.<\/p><p>If the reader doesn\u2019t know who you are, how can you tell them what your writing is like?<\/p><p>You do this with comparable titles.<\/p><p>That\u2019s why in Hollywood when people come in to pitch their movies, they\u2019ll say \u201cMy screenplay is like a cross between Godzilla and 30 Girls 30 Days.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ac3fe3\" data-id=\"2ac3fe3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70cbf69 elementor-widget elementor-widget-image\" data-id=\"70cbf69\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"194\" height=\"300\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/71F0xkq52eL-1-194x300.jpeg\" class=\"attachment-medium size-medium wp-image-558\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/71F0xkq52eL-1-194x300.jpeg 194w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/71F0xkq52eL-1-663x1024.jpeg 663w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/71F0xkq52eL-1-768x1187.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/71F0xkq52eL-1.jpeg 880w\" sizes=\"(max-width: 194px) 100vw, 194px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f22281 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f22281\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1a941d\" data-id=\"a1a941d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5db0263 elementor-widget elementor-widget-text-editor\" data-id=\"5db0263\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Or in the startup world, people will put in their pitch decks, \u201cWe\u2019re like Uber for X.\u201d<\/p><p>Human minds operate off pattern recognition, and we want to take advantage of this in our copy.<\/p><p>So, next in Charles\u2019s description for <em>Not So Dead<\/em>, Charles writes:<\/p><p>\u201cNot So Dead, is the first standalone book in the Sam Sunborn series of cutting-edge techno thrillers. If you like Michael Crichton, Tom Clancy, and Robert Ludlum, then you\u2019ll love Not So Dead.\u201d<\/p><p>It basically tells the reader, \u201cIf I like those authors (who are huge authors in Thrillers), then okay, maybe I will like this book.\u201d<\/p><p>Of course, you should only make a comparison if it\u2019s accurate.<\/p><p>Don\u2019t just compare your book to the biggest in the genre so it\u2019s recognized by as many readers as possible. It might work in the short term, but being an author is all about playing the long game and building trust.<\/p><p>This brings us to the last part of your description, the call to action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30f3a34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30f3a34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf27a3b\" data-id=\"bf27a3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2bfdfd elementor-widget elementor-widget-heading\" data-id=\"f2bfdfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Description Conclusion + Calls to Action<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c855990 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c855990\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d0b96c\" data-id=\"3d0b96c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2f710c elementor-widget elementor-widget-text-editor\" data-id=\"e2f710c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In Charles\u2019s consulting practice, he notices almost none of the clients he works with include a call to action in their Amazon book descriptions.<\/p><p>Charles believes <strong>this is an enormous missed opportunity<\/strong>.<\/p><p>Assuming you\u2019re not familiar with the terminology, a call to action in this context would be something like:<\/p><ul><li>\u201cBuy my book today\u201d<\/li><li>\u201cGet yourself a copy\u201d<\/li><li>\u201cFind out more by reading\u201d<\/li><\/ul><p>That\u2019s the general idea of a call to action, but you don\u2019t have to make it so aggressive.<\/p><p>In Charles\u2019s case for Not So Dead, he decided to go with:<\/p><p>\u201cBuy Not So Dead and Plug into this exciting thrill ride today.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a4bfe9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a4bfe9a\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e4f9e3\" data-id=\"5e4f9e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-669e2649 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669e2649\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1390d6f5\" data-id=\"1390d6f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-479decd7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"479decd7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-395dfd2b\" data-id=\"395dfd2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e80be11 elementor-widget elementor-widget-heading\" data-id=\"4e80be11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a843ee7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a843ee7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77e8734a\" data-id=\"77e8734a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17c37057 elementor-widget elementor-widget-text-editor\" data-id=\"17c37057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>A simple reminder for the reader to buy your book will massively increase your traffic conversion rate<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae04eb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae04eb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd71fc\" data-id=\"bcd71fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ff4ee8 elementor-widget elementor-widget-text-editor\" data-id=\"6ff4ee8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are just two elements left of Charles\u2019s book description formula.<\/p><p>After the <b>call to action<\/b>, Charles includes another short little blurb reinforcing the entire description.<\/p><p><strong>\u201cA tense, high-powered techno-thriller\u201d \u2013 Kirkus Review.<\/strong><\/p><p>Many readers know <a href=\"https:\/\/www.kirkusreviews.com\/\" target=\"_blank\" rel=\"noopener\">Kirkus<\/a>, as it\u2019s been around a long time and is considered a trusted source with unbiased reviews.<\/p><p>Lastly, Charles added a one-sentence bio, in case people don\u2019t scroll down to view the bio:<\/p><p>\u201c<strong>Charlie\u2019s 23-year background in tech, a degree in philosophy and love of fast-paced thrillers are the brew that created NOT SO DEAD. He lives in New Jersey with his wife, Amy, and has two sons, too far away in California.<\/strong>\u201d<\/p><p>Note: he saves his more complete bio for his <a href=\"\/blog\/amazon-author-central-page\/\">Amazon Author Page<\/a>.<\/p><p>Now that we\u2019ve taken a close look at Charles\u2019s Fiction example, let\u2019s take a look at two non-fiction examples from Charles\u2019s client base.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e316db6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e316db6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11b367f\" data-id=\"11b367f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74992b7c elementor-widget elementor-widget-image\" data-id=\"74992b7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c6b8e08\" data-id=\"7c6b8e08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-665e64f4 elementor-widget elementor-widget-heading\" data-id=\"665e64f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130b849a elementor-widget elementor-widget-heading\" data-id=\"130b849a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b485048 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b485048\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50d8133e\" data-id=\"50d8133e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e30e96 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"54e30e96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc138f0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6bc138f0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/booklinker.com\/feature-collections\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c156895 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c156895\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d9fc5a\" data-id=\"7d9fc5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2e8b3d elementor-widget elementor-widget-heading\" data-id=\"a2e8b3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example #2 \u2013 Carrie Paul Handwritten Notes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-932a1b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"932a1b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94806f8\" data-id=\"94806f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f51c2e elementor-widget elementor-widget-image\" data-id=\"7f51c2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"661\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.37.14-PM-1024x846.png\" class=\"attachment-large size-large wp-image-559\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.37.14-PM-1024x846.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.37.14-PM-300x248.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.37.14-PM-768x635.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.37.14-PM-1536x1270.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.37.14-PM.png 1580w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20b0d9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20b0d9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fe8eb7\" data-id=\"2fe8eb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6b53a5 elementor-widget elementor-widget-text-editor\" data-id=\"c6b53a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Next, we\u2019re going to take a look at the book description for a book called <a href=\"https:\/\/www.amazon.com\/Handwritten-Notes-Learn-Powerful-Enrich\/dp\/B0BJN7H7VV\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;sr=8-1-fkmr0\" target=\"_blank\" rel=\"noopener\">Handwritten Notes<\/a>. The author, Carrie Pierce, is obsessed, in a good way, with the power of handwritten notes.<\/p><p>The hook:<\/p><p><strong>\u201cWhen was the last time you hand-wrote a note to someone?\u201d<\/strong><\/p><p>It\u2019s a pretty simple hook, that a lot of people will scratch their heads at because they can\u2019t remember the last time they hand-wrote a note.<\/p><p>These days we are so keyboard and phone oriented.<\/p><p>It\u2019s intriguing enough for the reader to think:<\/p><p><em>\u201cWhat are you talking about?\u201d<\/em><\/p><p>Next, the <b>follow<\/b>-up sentences before \u201cRead More\u201d<\/p><p>\u201cCarrie Pierce in her engaging, informative, <i>Handwritten Notes<\/i> has reawakened in me that joy of taking time to do that little extra that can make such a difference in improving personal relationships at home and at work. I highly recommend her book.\u201d<\/p><p>\u2013 Charles Levin, number one bestselling author of the Not so Dead series<\/p><p>Who wouldn\u2019t click \u2018Read More\u2019 after that?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eccc73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8eccc73\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63e4247\" data-id=\"63e4247\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8a6a9ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a6a9ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-041885d\" data-id=\"041885d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3620037 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3620037\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f845659\" data-id=\"f845659\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c359361 elementor-widget elementor-widget-heading\" data-id=\"c359361\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2da293 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2da293\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-70cc0a2\" data-id=\"70cc0a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c377882 elementor-widget elementor-widget-text-editor\" data-id=\"c377882\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>With non-fiction books, you always want to sell the potential reader on a practical \u201cwhy this book.\u201d<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-937c550 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"937c550\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-025a406\" data-id=\"025a406\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b3f98 elementor-widget elementor-widget-text-editor\" data-id=\"63b3f98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>So Carrie follows up with:<\/p><p>\u201c<strong>In a world of technology, digital numbness is rapidly spreading, resulting in a lack of human connection and an increase in loneliness. A world full of connection and joy is not impossible \u2014 we just have to create it.<\/strong><\/p><p><strong>Note writing is a small but amazingly effective way to do just that. The act of sitting down to sincerely think about another human being is a soul-filling concept you can incorporate into any aspect of your daily life<\/strong>.\u201d<\/p><p>Another important aspect of non-fiction book descriptions is credentials. If a reader is about to spend money on life advice from someone, you\u2019re going to want to make sure they\u2019re qualified.<\/p><p>So in this case, there\u2019s a sentence stating Carrie Pierce\u2019s credentials:<\/p><p>\u201c<strong>Carrie Pierce is a leadership coach and self-described noteologist having written over 10,000 notes.<\/strong>\u201d<\/p><p>Let\u2019s take a look at one more non-fiction example.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78b78ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78b78ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cd4c84\" data-id=\"3cd4c84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4a5333 elementor-widget elementor-widget-heading\" data-id=\"c4a5333\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example #3 \u2013 Katherine Ellison - Buzz<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57b0e15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57b0e15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23aefb6\" data-id=\"23aefb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594bceb elementor-widget elementor-widget-image\" data-id=\"594bceb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"544\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.34.49-PM-1024x696.png\" class=\"attachment-large size-large wp-image-560\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.34.49-PM-1024x696.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.34.49-PM-300x204.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.34.49-PM-768x522.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.34.49-PM-1536x1044.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-06-at-2.34.49-PM.png 1562w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be62078 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be62078\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d737cb5\" data-id=\"d737cb5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-420734f elementor-widget elementor-widget-text-editor\" data-id=\"420734f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The last example we\u2019ll take a look at is one from Pulitzer Prize-winning author Katherine Ellison. Katherine got her publishing rights back from Hachette and came to Munn Avenue Press where they went on to redo the cover, interior of her book and republish it as a second edition under the Munn Avenue Press imprint.<\/p><p>Katherine\u2019s book, BUZZ, is an interesting memoir about how both her son and she have ADHD which created some real challenges for her family.<\/p><p>Katherine is an investigative reporter by trade and jumped to do the latest and greatest thing she could do to help her child, and wrote a one-year memoir on their experience.<\/p><p>Now that you have some background on Katherine and her book, the description leads with a <b>hook<\/b>:<\/p><p>\u201c<strong>Once a mother and her preteen son discover they\u2019re both clinically incapable of paying attention, how would they stop bickering and move forward together?<\/strong>\u201d<\/p><p>Followed by a <b>blurb<\/b> from the foremost guy in this field:<\/p><p>\u201c<strong>It\u2019s a story of love and persistence. Buzz will teach charm and bolster you.<\/strong>\u201d<\/p><p>\u2013 Edward Hollowell, MD Author of Driven to Destruction.<\/p><p>Next, a bit of <b>proving her expertise<\/b> comes right after it:<\/p><p>\u201c<strong>When Pulitzer Prize-winning investigative reporter, Catherine Ellison and her 12-year-old son Buzz, were both diagnosed with attention deficit hyperactivity disorder, they realized they had more than just an uphill battle ahead, they were facing a cliff.<\/strong>\u201d<\/p><p>Katherine also mixes in a question as the call to action at the bottom:<\/p><p>\u201c<strong>What answers does an award-winning journalist track down when the story she\u2019s investigating is her own parenting?<\/strong>\u201d<\/p><p>\u201c<strong>Read Buzz today to find out<\/strong>\u201d<\/p><p>As you can see, this description is shorter and to the point, than the other examples we went through, but utilizes a similar formula.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b92c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b92c05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8778a9b\" data-id=\"8778a9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a575253 elementor-widget elementor-widget-heading\" data-id=\"a575253\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Preview Amazon Book Description Formatting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d6a0e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d6a0e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afd895b\" data-id=\"afd895b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9cf8cb elementor-widget elementor-widget-text-editor\" data-id=\"f9cf8cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s vital to preview what your description looks like on different devices and screen sizes, to make sure it\u2019s formatted as you intended.<\/p><p>For example with Charles\u2019s book, on smaller screen sizes (shown below), the blurb is the last element before the \u201cRead more\u201d button.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e658d62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e658d62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2a7a0\" data-id=\"1a2a7a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad28db elementor-widget elementor-widget-image\" data-id=\"4ad28db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"243\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-09-at-1.15.47-PM-1-300x243.png\" class=\"attachment-medium size-medium wp-image-561\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-09-at-1.15.47-PM-1-300x243.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-09-at-1.15.47-PM-1-1024x828.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-09-at-1.15.47-PM-1-768x621.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-09-at-1.15.47-PM-1.png 1128w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c58175 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c58175\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f1456c\" data-id=\"3f1456c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4682042 elementor-widget elementor-widget-text-editor\" data-id=\"4682042\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whereas on desktop, there\u2019s an entire extra sentence that shows before clicking \u201cRead more.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36e50aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36e50aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f65629c\" data-id=\"f65629c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fa9c05 elementor-widget elementor-widget-image\" data-id=\"4fa9c05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1-1024x557.png\" class=\"attachment-large size-large wp-image-562\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1-1024x557.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1-300x163.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1-768x418.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1-1536x835.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-16-at-12.56.40-PM-1.png 1618w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8c3cb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8c3cb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2147585\" data-id=\"2147585\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e8e4e elementor-widget elementor-widget-text-editor\" data-id=\"f2e8e4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Inside Amazon, there isn\u2019t really a way to review changes in real time, you\u2019ll have to wait for Amazon to update the changes.<\/p><p>Don\u2019t panic if the changes you make don\u2019t show up right away. In Charles\u2019s experience, sometimes changes will reflect instantly for an ebook version but longer for a paperback or hardcover.<\/p><p>However, if you use HTML, which we\u2019ll cover in the next section, you will have a lot more control over the formatting, with the added ability to edit in real-time.<\/p><p>Charles also recommends\u00a0<strong>only making changes to the book description inside the KDP dashboard, and not in <a href=\"https:\/\/booklinker.com\/blog\/amazon-author-central-page\/\">Amazon Author Central<\/a><\/strong>.<\/p><p>If you make any changes inside Author Central and then make a change inside KDP for some other reason like updating your cover or manuscript, that change will overwrite any changes you made in Author Central keeping only the last Description you had put directly on the book\u2019s KDP Content page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f7093a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f7093a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-649f2b5\" data-id=\"649f2b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d446525 elementor-widget elementor-widget-heading\" data-id=\"d446525\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enhanced Elements in Book Descriptions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f713cdf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f713cdf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-408298c\" data-id=\"408298c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-024a822 elementor-widget elementor-widget-text-editor\" data-id=\"024a822\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon allows authors to add elements to their book descriptions, allowing certain items to stand out. authors can add elements such as:<\/p>\n<ul>\n<li>Bold<\/li>\n<li>Italics<\/li>\n<li>Underlines<\/li>\n<li>Bulleted Lists<\/li>\n<li>&amp; More!<\/li><\/ul>\n<p>Charles recommends setting all book titles in italics, as is the industry standard. Use bold text to draw the eye in, making it a great candidate for your hook, blurbs, and calls to action.<\/p>\n<p>Another best practice is to break up the visual of the description by having short paragraphs with breaks and bold mixed throughout.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c34246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c34246\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02ec805\" data-id=\"02ec805\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a07cf8b elementor-widget elementor-widget-heading\" data-id=\"a07cf8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon Book Descriptions by Genre<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a757296 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a757296\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b22487\" data-id=\"3b22487\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f4109d elementor-widget elementor-widget-text-editor\" data-id=\"3f4109d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As we saw with fiction and non-fiction, book description best practices will also vary by genre.<\/p>\n<p>Klytics has great yearly reports on the bestsellers by genre. If you don\u2019t want to use a paid service, take a look at the best sellers in your genre and view trends inside their book descriptions. There is no shame in taking inspiration from them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce10f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce10f3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a3c9c\" data-id=\"16a3c9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99e5f2a elementor-widget elementor-widget-heading\" data-id=\"99e5f2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-372d686 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"372d686\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b70617\" data-id=\"0b70617\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0024e5 elementor-widget elementor-widget-text-editor\" data-id=\"c0024e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To recap, the formula Charles uses to write his Amazon book description goes as follows:<\/p><p><strong>The Hook<\/strong> \u2013 A question that attempts to get the reader or potential purchaser to relate to it or just start thinking.<\/p><p><strong>Follow-Up Blurb<\/strong> \u2013 A testimonial blurb adding credibility and social proof.<\/p><p><strong>Book Description<\/strong> \u2013 A few paragraphs about the book hinting at the plot and revealing the protagonist.<\/p><p>From here, it varies a little bit depending on if you\u2019re writing fiction or nonfiction<\/p><p><strong>In Fiction<\/strong><\/p><p><strong>Book &amp; Author Comparisons<\/strong> \u2013 Compare your book to similar authors and books<\/p><p><strong>In Nonfiction<\/strong><\/p><p><strong>Author Credentials<\/strong> \u2013 Tell the reader why you\u2019re qualified to write this book and give them advice<\/p><p><strong>The \u201cWhy\u201d<\/strong> \u2013 What\u2019s so special about this book compared to others?<\/p><p><strong>Call to Action<\/strong> \u2013 Both Fiction and Nonfiction end in a similar way, with a strong call to action instructing the reader to buy your book to find out more.<\/p><p>That\u2019s all we have on Amazon book descriptions for now. If you have any questions for Charles or the Booklinker team, be sure to drop a comment and we\u2019ll get back to you quickly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-279584a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"279584a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c3da69b\" data-id=\"3c3da69b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274e15ce elementor-widget elementor-widget-image\" data-id=\"274e15ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3cc70bd1\" data-id=\"3cc70bd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99a4cd3 elementor-widget elementor-widget-heading\" data-id=\"99a4cd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acded23 elementor-widget elementor-widget-heading\" data-id=\"5acded23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59d7036 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59d7036\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48e93eee\" data-id=\"48e93eee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41ef3032 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"41ef3032\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3958ae17 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3958ae17\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/booklinker.com\/feature-collections\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As an author or a publisher, you\u2019re going to be doing a ton of book marketing in an attempt to direct readers to your book\u2019s Amazon page. Once readers arrive there, an author\u2019s primary mission is to convert visitors into buyers. There are several factors that influence this conversion rate, such as the book cover, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[15],"class_list":["post-132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-book-marketing","author-charles-levin"],"authors":[{"term_id":15,"user_id":0,"is_guest":1,"slug":"charles-levin","display_name":"Charles Levin","avatar_url":{"url":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-20-at-11.16.57-AM.png","url2x":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-02-20-at-11.16.57-AM.png"},"description":"Charles Levin is the founder of MunnAvenuePress.com a full-service publishing and marketing company. Charlie is an author who has written four thriller novels, NOT SO DEAD, NOT SO GONE,  NOT SO DONE, and STILL NOT DEAD. and a collection of 30 short stories called The Last Appointment. His latest Amazon #1 New Release in Children\u2019s Books is Nougo and His Basketball, co-created with his twin grandsons. Charlie\u2019s 27-year background in tech, degree in philosophy, and love of fast-paced thrillers are the brew that created them.","first_name":"Charles","last_name":"Levin","user_url":"https:\/\/charleslevin.com\/","facebook":"https:\/\/www.facebook.com\/Charles.Levin.Author\/","twitter":"https:\/\/twitter.com\/charlielevin","instagram":"","linkedin":"","youtube":"","tiktok":""}],"_links":{"self":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media\/1374"}],"wp:attachment":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/tags?post=132"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}