{"id":1593,"date":"2026-08-28T12:56:37","date_gmt":"2026-08-28T12:56:37","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=1593"},"modified":"2026-11-10T14:22:01","modified_gmt":"2026-11-10T14:22:01","slug":"whos-your-competition-free-marketing-opportunity-marketing-on-a-budget","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/whos-your-competition-free-marketing-opportunity-marketing-on-a-budget\/","title":{"rendered":"Who’s your competition? | Free Marketing Opportunity | Marketing on a Budget"},"content":{"rendered":"
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One book link, Every store Booklinker.com<\/strong><\/a>\u200b<\/p>\n

08\/12\/2026<\/p>\n

Hello authors, <\/p>\n

You are not my competition.<\/strong><\/p>\n

As many of you know, in addition to my work at Booklinker, I’m also an author. I publish sci-fi and fantasy, which means some of you are trying to reach the exact same readers I am.<\/p>\n

And that’s a good thing.<\/p>\n

Readers don’t finish a book they love and think, “Well, I guess I won’t be reading any more.” They want another book. And another one after that.<\/p>\n

There are plenty of readers to go around, and they’re always looking for their next great read.<\/p>\n

That’s why I think authors should help each other instead of competing with each other. Newsletter swaps, group promotions, giveaways… there are so many ways we can introduce our readers to other authors while getting our own books in front of new readers.<\/p>\n

So, I want to try something with all of you.<\/p>\n

Let’s see what happens when we work together.<\/strong><\/p>\n

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The 99\u00a2 Sci-Fi & Fantasy Promotion (Sept. 1-15th)<\/h3>\n

I’m going to create a Booklinker Collection Page filled with twenty 99\u00a2 sci-fi and fantasy ebooks <\/strong>from books you send me. Then, during the promotion dates, each author shares it in their newsletter and\/or socials at least once. <\/p>\n

By helping each other, the Collection page will get in front of 19 new audiences. And it won’t cost you anything except the time to share the link. <\/p>\n

Want your SFF book included? Here’s what you need to do:<\/strong><\/p>\n

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  1. Choose a sci-fi or fantasy ebook<\/strong> that you can price at 99\u00a2 for the two weeks of the promotion (9\/1-9\/15)<\/strong><\/li>\n
  2. Send me your ASIN # or Amazon link. <\/li>\n
  3. Agree to share the Collection Page at least once during the two-week promotion<\/strong>. Share it in your newsletter, on social media, or wherever you connect with readers.<\/li>\n<\/ol>\n

    I’ll build the Collection Page and send the link to everyone participating.<\/p>\n

    And because I love seeing what the numbers tell us, I’ll share the results with you when we’re done. I’ll show you how many clicks the Collection Page received and what countries those clicks came from.<\/p>\n

    If this works well, we’ll do it again next month with another genre.<\/p>\n

    And if you don’t write sci-fi or fantasy, you don’t have to wait for me. Find a few authors in your genre, create your own Booklinker Collection Page, and give everyone the link to share. Your books don’t even have to be on sale. (And if you decide to do one on your own, please share the link with me and I will share it in the next newsletter)<\/p>\n

    The goal is simple: help each other reach more readers.<\/strong><\/p>\n

    Happy Marketing!
    ~Kerrie<\/p>\n

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    Kerrie Flanagan
    Content & Community Manager
    Booklinker<\/em><\/p>\n

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    Free Webinar <\/h2>\n
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    Book marketing doesn’t have to be expensive, but it does need to be intentional.<\/strong><\/p>\n

    Whether you have $25 or $100 to spend each month, the key is knowing where your money will have the greatest impact. Drawing on more than 25 years in publishing, Kerrie Flanagan will show you how to make every marketing dollar count. You’ll learn how to prioritize your budget, choose the right marketing tools, combine free and paid promotions, and easily measure what’s actually working so you can confidently decide where to invest next.<\/p>\n

    You’ll leave with practical ideas you can put to work right away, whether you’re just starting to invest in marketing or looking to get better results from the budget you already have.<\/p>\n

    Register Today<\/strong><\/a><\/p>\n

    P.S. To get the replay, you must register.<\/p>\n

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    We all feel it. The overwhelm of trying to keep up with every tool out there for marketing your books. Facebook ads, Amazon ads, email, ARCs, links, analytics\u2026 It\u2019s a lot.
    \u200b
    That\u2019s exactly the mess Jesse Lakes (founder of Geniuslink, the company behind Booklinker) is trying to untangle. He\u2019s building a visual map of the book marketing world: what the tools are, where they fit, and when you actually need them. It\u2019s organized around your journey as an author, not one giant, confusing list. This visual map he’s creating will help you cut through the noise and focus on what matters for your books. To see all the information visit     Jesse’s LinkedIn post. <\/a>\u200b<\/p>\n

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    To help, please answer this one question:
    \u200bWhat is a paid book promotion site you recently used that achieved the result you were hoping for? <\/strong><\/p>\n

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    Reply and let me know what promo it was. <\/p>\n

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    Industry News & Articles \u270d\ud83c\udffd<\/h2>\n

    \n\u200b
    \u200b\ud83c\udf1f <\/strong>    Where is Friction Hiding in Your Author Business <\/a>\u200b<\/h3>\n

    On this episode of Self-Publishing with ALLi, Orna Ross and Joanna Penn explore the concept of friction in the author business \u2014 the stuff that stops readers from buying and stops authors from acting. They examine reader friction including decision fatigue, pricing signals, platform fragmentation, and the challenge of buying direct; author friction including tech overload, identity resistance, and fear of judgment; and the counterintuitive idea that some friction is actually worth keeping, because it creates connection, commitment, and differentiation in an age of one-click AI convenience.<\/p>\n

    \u200b<\/p>\n

    \n\ud83c\udf1f <\/strong>How to Market Your Book Without Social Media<\/a>\u200b<\/h3>\n

    These days, it feels like every author is being told they must<\/em> promote their book on social media platforms like Facebook, Instagram, and LinkedIn for it to sell well. Book marketing expert, Aryn Van Dyke, gets asked all the time<\/em> how to use these platforms to sell more books. And while they can<\/em> be powerful tools, what if social media just isn\u2019t your thing?<\/p>\n

    \u200b<\/p>\n

    \n\ud83c\udf1f <\/strong>The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team<\/a>\u200b<\/h3>\n

    Most authors assume the fastest way to grow their book sales is to reach more people. More followers. More visibility. More exposure. But in practice, that\u2019s rarely what moves the needle. The authors who build consistent, sustainable sales usually aren\u2019t the ones chasing bigger audiences. They\u2019re the ones building stronger relationships with the audience they already have.<\/p>\n

    \n

    Conferences Booklinker Will Be Attending<\/h2>\n