{"id":1601,"date":"2026-08-13T00:23:52","date_gmt":"2026-08-13T00:23:52","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=1601"},"modified":"2026-11-10T14:22:07","modified_gmt":"2026-11-10T14:22:07","slug":"before-you-try-another-marketing-strategy","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/before-you-try-another-marketing-strategy\/","title":{"rendered":"Before you try another marketing strategy…"},"content":{"rendered":"
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One book link, Every store Booklinker.com<\/strong><\/a>\u200b<\/p>\n

08\/12\/2026<\/p>\n

Hello authors, <\/p>\n

There is always another book marketing strategy to try. A new social media platform, a different type of ad, a promotion everyone is talking about. The list never ends.<\/p>\n

But before you add something else to your marketing to-do list, I want you to stop and look at what you’re already doing.<\/p>\n

I’ve talked before about how trying to do everything can lead to burnout. More marketing isn’t necessarily better marketing. Sometimes the better choice is to figure out what’s working and do more of that.<\/p>\n

Let me help you get started. Write down 3\u20135 things you’re currently doing to market your books. Maybe that’s sending a newsletter, running Facebook ads, doing newsletter swaps, posting on TikTok or participating in promotions. <\/p>\n

Now look at each one and ask yourself:<\/p>\n

Is it working?<\/strong> Is it bringing you sales, clicks, new subscribers, engagement or whatever result you’re hoping for?<\/p>\n

Is it worth it?<\/strong> Is the result worth the time and\/or money you’re putting into it?<\/p>\n

Do you want to keep doing it?<\/strong> This one matters too. If you absolutely hate doing something, chances are you aren’t going to stick with it.<\/p>\n

Now, based on your answers, decide what you should KEEP, ADJUST or PAUSE.<\/strong><\/p>\n

Then, for the next 30 days, focus on 1\u20133 things from your KEEP or ADJUST list. Don’t add anything new. Instead, see what happens when you put more of your marketing time and energy into what’s already showing potential.<\/p>\n

At the end of the month, look at your results again. Then you can decide what’s next.<\/p>\n

Now I want to hear from you! What ONE thing are you going to focus on for the next 30 days?<\/strong><\/p>\n

Hit reply and let me know. I’m excited to see what you are choosing. And once you tell me, it’s official. You’re committed for the next 30 days. \ud83d\ude0a<\/p>\n

Happy Marketing!
~Kerrie<\/p>\n

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Kerrie Flanagan
Content & Community Manager
Booklinker<\/em><\/p>\n

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Free Webinar Thursday<\/h2>\n
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I\u2019m excited about our next Booklinker webinar because we\u2019re doing something a little different.<\/p>\n

I\u2019ll be joined by Lee Elwell, Head of Marketing at Geniuslink<\/strong>, for a live Ask Us Anything<\/strong> session. Between the two of us, we bring decades of marketing experience working with authors, creators, and online businesses, and we\u2019re opening the floor to your book marketing questions<\/strong>.<\/p>\n

Wondering where to focus your limited marketing time? Struggling with social media, metadata, newsletters, advertising, launches, or reaching more readers? Bring your questions and we\u2019ll share our perspectives, ideas, and practical advice.<\/p>\n

And we won\u2019t leave everything up to the Q&A. Lee and I will also share five marketing strategies we think every author should know<\/strong>, with ideas you can put to work no matter your genre, experience level, or budget.<\/p>\n

Come with your questions. You\u2019ll leave with answers, new ideas, and a clearer sense of what to focus on next.
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Register Today<\/strong><\/a><\/p>\n

P.S. To get the replay you must register.<\/p>\n

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What One Author is Trying <\/h2>\n

In my last Broadcast, I asked what you were doing to market your books. Author Anthony Hedger shared an idea I thought was clever enough to pass along.<\/p>\n

Anthony had magnetic signs made for both sides of his van promoting his horror books, The Silver Bow Trilogy<\/strong><\/a>. The signs are simple:<\/p>\n

IF YOU DARE<\/strong>\u200b
\u200bHORROR AUTHOR<\/strong>\u200b
\u200banthony-hedger-novels.co.uk<\/strong><\/p>\n

“IF YOU DARE” is the hook to catch someone’s attention, followed by what he writes and where they can find him.<\/p>\n

Here’s the interesting part. During the first month he had the signs on his van, his website received more than 250 views<\/strong>, a big increase from his normal traffic.<\/p>\n

The signs are always working for him. People can see them when he’s driving, sitting in traffic, parked at the supermarket or even when the van is sitting in his driveway.<\/p>\n

Anthony hasn’t seen additional book sales yet, but it’s still early and he feels it’s worth continuing.<\/p>\n

Thanks for sharing your creative marketing idea, Anthony!<\/p>\n

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Industry News & Articles \u270d\ud83c\udffd<\/h2>\n

\n\u200b
\u200b\ud83c\udf1f <\/strong>Ways to Engage Readers <\/a>\u200b<\/h3>\n

Most readers think that writers only write. But these days, most authors have to either help promote their books or, with indie publishing, do all<\/em> the promotion. Marketing that works involves connecting with readers. Patricia Bradley shares a few ideas on how to engage with readers. <\/p>\n

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\n\ud83c\udf1f <\/strong>Nine Myths About Book Publicity That Are Holding You Back <\/strong><\/a>\u200b<\/h3>\n

You can\u2019t just use the same approach for every book, author, and audience. What works for one project may flop for another\u2014and that\u2019s okay. That\u2019s not a failure, that\u2019s a sign that there\u2019s no one-size-fits-all solution when it comes to publicity. The problem is, when publishers, authors, or even fellow publicists fixate on old rules about what can or can\u2019t be done, they might be missing out on some great opportunities. Here are nine myths that need to quietly exit the room, debunked by what\u2019s actually working in the modern publicity landscape. <\/p>\n

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Conferences Booklinker Will Be Attending<\/h2>\n