{"id":1725,"date":"2025-09-17T20:01:32","date_gmt":"2025-09-17T20:01:32","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=1725"},"modified":"2026-11-10T14:34:13","modified_gmt":"2026-11-10T14:34:13","slug":"oops-marketing-mishaps-special-promo-deal-diversify-booklinker-sept-broadcast","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/oops-marketing-mishaps-special-promo-deal-diversify-booklinker-sept-broadcast\/","title":{"rendered":"Oops! Marketing Mishaps, special promo deal, diversify – Booklinker Sept Broadcast"},"content":{"rendered":"

\u200b<\/p>\n

Booklinker Broadcast <\/h1>\n

September 2025<\/p>\n

\n

Hello!<\/p>\n

It has happened more times than I\u2019d like to admit, but it\u2019s what you do after that really counts. <\/p>\n

With our book marketing, not everything will land the way we hope. I\u2019ve tried ads that didn\u2019t convert, promos that barely moved the needle, and strategies that looked great on paper but fizzled in practice. It\u2019s just part of being an author. <\/p>\n

As I\u2019ve said before, if you are an author who is looking to make money from your books, whether that\u2019s a little extra \u201cfun\u201d money, a part-time income or a full-time salary, you are a small business owner. And every small business has its shares of ups and downs. <\/p>\n

I remember one time early on in my author career when I had set up some Amazon Ads. They were doing great and I was thrilled. What I didn\u2019t realize was I was spending way too much on the costs per click. I watched the ads for about a week and then decided to let them ride, without watching them. Big mistake. <\/p>\n

After a month, the bill came to me and my stomach, jaw, and whatever else could drop, did. I had spent over $1,500 in one month and I had no intention of spending anywhere near that much. I just wanted to try running some ads. Books did sell, but not nearly enough to cover this. <\/p>\n

A few options, along with a few choice words, surfaced. <\/p>\n