{"id":744,"date":"2023-05-12T16:52:50","date_gmt":"2023-05-12T16:52:50","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=744"},"modified":"2024-07-16T15:28:01","modified_gmt":"2024-07-16T15:28:01","slug":"email-marketing-for-authors","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/","title":{"rendered":"Email Marketing for Authors: Turn Subscribers to Superfans"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"744\" class=\"elementor elementor-744\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a818495 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a818495\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0a1514\" data-id=\"b0a1514\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-581b33b elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"581b33b\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-for-Authors-3-1024x576.jpg\" class=\"attachment-large size-large wp-image-1284\" alt=\"Email Marketing For Authors\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-for-Authors-3-1024x576.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-for-Authors-3-300x169.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-for-Authors-3-768x432.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-for-Authors-3-1536x864.jpg 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-for-Authors-3.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7adefaf7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7adefaf7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28294bbf\" data-id=\"28294bbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a3ad774 elementor-widget elementor-widget-text-editor\" data-id=\"7a3ad774\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Email lists are the foundation of any successful indie author\u2019s\u00a0<a href=\"\/blog\/book-marketing\/\">book marketing\u00a0strategy<\/a>.<\/p><p>They allow authors to communicate with their most dedicated fans outside the control of social media algorithms.<\/p><p>At the click of a button, you can notify your audience of new book launches, products, or even just how your day is going.<\/p><p>For a variety of reasons, many authors tend to put off creating their list, as they\u2019re unsure how to go about the process.<\/p><p>That\u2019s why we asked Nick Thacker, a USA Today bestselling author, and founder of <a href=\"http:\/\/AuthorEmail.com\" target=\"_blank\" rel=\"noopener\">AuthorEmail.com<\/a>, to create the ultimate guide on email marketing for authors.<\/p><p>Without further ado, let\u2019s jump right into it!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad93fae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad93fae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2324f8c\" data-id=\"2324f8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07f5b80 elementor-widget elementor-widget-image\" data-id=\"07f5b80\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/NickThacker-Author-1024x615.png\" class=\"attachment-large size-large wp-image-745\" alt=\"NickThacker-Author\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/NickThacker-Author-1024x615.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/NickThacker-Author-300x180.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/NickThacker-Author-768x462.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/NickThacker-Author-1536x923.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/NickThacker-Author.png 1890w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6be2cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6be2cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88aa042\" data-id=\"88aa042\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a07fe7 elementor-hidden-desktop elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2a07fe7\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;#related&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-arrow-right&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.13.1 - 11-05-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-left:var(--nested-list-indent,1em)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-right:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-right:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\" aria-controls=\"elementor-toc__body\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\" aria-expanded=\"true\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c550518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c550518\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e6c10a0\" data-id=\"5e6c10a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e804101 keytakeaways elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e804101\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-26714808\" data-id=\"26714808\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b0e864f elementor-widget elementor-widget-image\" data-id=\"6b0e864f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"110\" height=\"110\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/10\/info.webp\" class=\"attachment-large size-large wp-image-1244\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-454402ce\" data-id=\"454402ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d66300 elementor-widget elementor-widget-heading\" data-id=\"49d66300\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cbf4507 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cbf4507\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-16d4190a\" data-id=\"16d4190a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3605427b elementor-widget elementor-widget-text-editor\" data-id=\"3605427b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Essential Tool for Author Engagement:<\/strong> Email marketing is crucial for authors as it provides a direct and personal way to communicate with readers, bypassing social media algorithms.<\/li><li><strong>High Return on Investment:<\/strong> Email marketing offers one of the highest returns on investment among book marketing channels. It&#8217;s cost-effective, with the only significant expense being the email service provider.<\/li><li><strong>Effective Strategies and Metrics:<\/strong> To successfully implement email marketing, authors should focus on <a href=\"https:\/\/booklinker.com\/blog\/lead-magnets-and-nurture-sequences\/\" data-wpil-monitor-id=\"9\">capturing emails through engaging content and lead magnets<\/a>. Understanding and optimizing key metrics like open rate, click-through rate, and conversion rate is vital.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3514e0cb elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3514e0cb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46356de3\" data-id=\"46356de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b0493f6 elementor-widget elementor-widget-image\" data-id=\"5b0493f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg\" class=\"attachment-large size-large wp-image-916\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-300x300.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-150x150.jpg 150w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-768x768.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books.jpg 1077w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38125d60\" data-id=\"38125d60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ffe589e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ffe589e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-397ea870\" data-id=\"397ea870\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-245d0088 elementor-widget elementor-widget-heading\" data-id=\"245d0088\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Free Universal Book Links<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-26767df8 elementor-widget elementor-widget-text-editor\" data-id=\"26767df8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Boost international sales by geotargeting readers<\/li><li data-v-d6268b9c=\"\">Book store links update automatically based on availability<\/li><li>Advanced marketing analytics<\/li><li>Increase clicks with trusted links<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b15988e elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"7b15988e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-cta\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try Booklinker Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ded431 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ded431\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-045415d\" data-id=\"045415d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02795c1 elementor-widget elementor-widget-heading\" data-id=\"02795c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Authors Need an Email List<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08d8fe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08d8fe9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85c3271\" data-id=\"85c3271\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a12b5ec elementor-widget elementor-widget-text-editor\" data-id=\"a12b5ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are countless reasons why every author should have an email list.<\/p>\n<p>I\u2019ll cover a few of them in depth below.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca67625 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca67625\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbfd6d4\" data-id=\"cbfd6d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c7c96 elementor-widget elementor-widget-heading\" data-id=\"47c7c96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Part of Your Author Platform<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-109f2e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"109f2e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d0dfab\" data-id=\"0d0dfab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56c94ac elementor-widget elementor-widget-text-editor\" data-id=\"56c94ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The first reason why every author should have an email list is that it\u2019s one of the key components of <a href=\"https:\/\/davidgaughran.com\/how-to-build-an-author-platform\/\" target=\"_blank\" rel=\"noopener\">an author platform<\/a>.<\/p><p>In this digital age, creators are competing for their audience\u2019s attention at all moments. If it\u2019s not you capturing their attention, it will be someone else.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2955ce86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2955ce86\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d7273a8\" data-id=\"1d7273a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49744506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49744506\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19afc32b\" data-id=\"19afc32b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423fa400 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"423fa400\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2cb8e9a7\" data-id=\"2cb8e9a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4752d69b elementor-widget elementor-widget-heading\" data-id=\"4752d69b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c5ed6b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c5ed6b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-13ba1e32\" data-id=\"13ba1e32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44dcc769 elementor-widget elementor-widget-text-editor\" data-id=\"44dcc769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong>Pillar of Your Author Platform:<\/strong> By incorporating an <a href=\"https:\/\/booklinker.com\/blog\/authors-guide-to-wattpad\/\" data-wpil-monitor-id=\"22\">email list into your book marketing<\/a> strategy, you have another channel to keep you on top of your audience\u2019s mind.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d364a0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d364a0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4fba2e\" data-id=\"f4fba2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd504c3 elementor-widget elementor-widget-heading\" data-id=\"cd504c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Everyone uses Email<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b483cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b483cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caa28c1\" data-id=\"caa28c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-289ebd3 elementor-widget elementor-widget-text-editor\" data-id=\"289ebd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The second reason why all authors need an email list is due to the fact that while not everyone is going to be on a given social media platform, everyone is on email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e524f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e524f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-718434c\" data-id=\"718434c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8efbdf elementor-widget elementor-widget-image\" data-id=\"b8efbdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-Stats-1024x650.png\" class=\"attachment-large size-large wp-image-746\" alt=\"Oberlo\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-Stats-1024x650.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-Stats-300x191.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-Stats-768x488.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-Stats-1536x975.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Email-Marketing-Stats.png 1740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: https:\/\/www.oberlo.com\/blog\/email-marketing-statistics<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d188f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d188f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71701d3\" data-id=\"71701d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17b4238 elementor-widget elementor-widget-text-editor\" data-id=\"17b4238\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Regardless of their demographics, your fans will have an email address.<\/p>\n<p><a href=\"https:\/\/booklinker.com\/blog\/social-media-for-authors\/\">Social media<\/a> sites change all the time, but email has staying power.<\/p>\n<p>It&#8217;s been around since the beginning of the internet, and it&#8217;s going to be around tomorrow, next week, and next year.<\/p>\n<p>It&#8217;s the best way to keep your readers personally updated!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c38b9ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c38b9ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5c6202\" data-id=\"c5c6202\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fffa233 elementor-widget elementor-widget-heading\" data-id=\"fffa233\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resistant to Algorithm Changes<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dad5a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dad5a3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f35fada\" data-id=\"f35fada\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09f5eda elementor-widget elementor-widget-text-editor\" data-id=\"09f5eda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Email marketing is also extremely resistant to changes in algorithms. As marketers, we hear time and time again about changes a social media platform makes to its algorithm that drops traffic.<\/p><p>For example, most recently,\u00a0<a href=\"https:\/\/www.theverge.com\/2023\/4\/7\/23674936\/twitter-marking-substack-links-unsafe\" target=\"_blank\" rel=\"noopener\">Twitter removed outgoing links to certain social media platforms<\/a>.\u00a0<a href=\"https:\/\/blog.hootsuite.com\/facebook-algorithm\/\" target=\"_blank\" rel=\"noopener\">Facebook has reduced the visibility of pages and groups time and time again<\/a>.<\/p><p>Even worse, social media platforms come and go.<\/p><p>Think of platforms like MySpace or Vine.<\/p><p>If you only had your followers there, you\u2019d lose all contact with them when the platform dies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c8860f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c8860f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-533f22f\" data-id=\"533f22f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d47c1c1 elementor-widget elementor-widget-image\" data-id=\"d47c1c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/myspace-1024x538.png\" class=\"attachment-large size-large wp-image-747\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/myspace-1024x538.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/myspace-300x158.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/myspace-768x403.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/myspace.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84f2177 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84f2177\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-198b309\" data-id=\"198b309\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-614638b elementor-widget elementor-widget-text-editor\" data-id=\"614638b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What if your audience outgrows a platform such as Snapchat?<\/p>\n<p>Or your platform of choice gets banned in a country (looking at you Tiktok).<\/p>\n<p>With Email, you have nothing to worry about, unless your audience unsubscribes from your list.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd355d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd355d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27cbcff\" data-id=\"27cbcff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b1001 elementor-widget elementor-widget-heading\" data-id=\"98b1001\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Writing Comes Naturally\n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71e4f86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71e4f86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60069f1\" data-id=\"60069f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f4d4c2 elementor-widget elementor-widget-text-editor\" data-id=\"9f4d4c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The next reason every author should have an email list is that outside of blogging, it\u2019s likely the closest skill to what authors are already good at,\u00a0<strong>which is writing<\/strong>.<\/p>\n<p>This type of communication is key to building a bond between you and your readers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c601cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c601cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe44b7f\" data-id=\"fe44b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11cfa73 elementor-widget elementor-widget-heading\" data-id=\"11cfa73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email is a High ROI Marketing Channel<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e18b6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e18b6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fd662c\" data-id=\"3fd662c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc7a75e elementor-widget elementor-widget-text-editor\" data-id=\"cc7a75e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Lastly, all authors should have an email list as email marketing is one of the highest ROI\u00a0<a href=\"https:\/\/booklinker.com\/blog\/book-marketing\/\">book marketing<\/a>\u00a0channels you can take advantage of.<\/p>\n<p>Outside of the small marginal cost of an\u00a0<a href=\"https:\/\/booklinker.com\/blog\/email-marketing-services-for-authors\/\">email marketing service<\/a>, there aren\u2019t many other costs associated with the channel.\u00a0<a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\">According to Litmus, the channel returns an average of $36 for every $1 spent on it<\/a>, not bad at all!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5eaa51d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eaa51d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36030655\" data-id=\"36030655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40bd41d6 elementor-widget elementor-widget-image\" data-id=\"40bd41d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d62d0f4\" data-id=\"1d62d0f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b0a55a elementor-widget elementor-widget-heading\" data-id=\"41b0a55a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <br><strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b45de5 elementor-widget elementor-widget-heading\" data-id=\"13b45de5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d7d34d6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1d7d34d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3026f7a6\" data-id=\"3026f7a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1769bbc6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1769bbc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-55d5edd2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"55d5edd2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-collections\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ca40fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ca40fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8848d23\" data-id=\"8848d23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5644aeb elementor-widget elementor-widget-heading\" data-id=\"5644aeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Get Started with Email Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f2b036 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f2b036\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6679be7\" data-id=\"6679be7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97fc547 elementor-widget elementor-widget-text-editor\" data-id=\"97fc547\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now that you understand the value of email marketing for authors, the next logical question is:<\/p><p><strong>When should I get started?<\/strong><\/p><p>The answer is that there isn\u2019t really a bad time.<\/p><p>The quicker you get started, the more emails you\u2019re going to capture.<\/p><p>You might even be able to start before you even begin writing your first book.<\/p><p>In my case, I was trying to build an audience around \u201clife hacking\u201d similar to Tim Ferris and started posting on his blog.<\/p><p>He had no idea that he was going to publish a book at that point, but what he did know was that his fans enjoyed the content he was putting out, and he\u2019d be able to sell to them at some point in the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67ea14a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67ea14a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ceacf\" data-id=\"89ceacf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-090d154 elementor-widget elementor-widget-heading\" data-id=\"090d154\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Pick an Email Marketing Provider<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6a3df2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6a3df2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78084f0\" data-id=\"78084f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f68a1ae elementor-widget elementor-widget-text-editor\" data-id=\"f68a1ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An important decision authors need to make at the start of their email marketing journey is which\u00a0<a href=\"https:\/\/booklinker.com\/blog\/email-marketing-services-for-authors\/\">email marketing service provider<\/a>\u00a0they should signup with.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50121fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50121fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee71b49\" data-id=\"ee71b49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7843a4 elementor-widget elementor-widget-image\" data-id=\"a7843a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"349\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Convertkit-1024x447.png\" class=\"attachment-large size-large wp-image-748\" alt=\"ConvertKit\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Convertkit-1024x447.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Convertkit-300x131.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Convertkit-768x336.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Convertkit-1536x671.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Convertkit.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe18a79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe18a79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-280b211\" data-id=\"280b211\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85240f7 elementor-widget elementor-widget-text-editor\" data-id=\"85240f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are several different platforms out there so it can be intimidating to pick one.<\/p><p>If you pick a platform you\u2019re not stuck with it forever, but it does take a bit of work to get switched over to a new one.<\/p><p>The main factors that you should take into consideration when picking a platform are:<\/p><ul><li>Price of the platform &amp; price per subscriber<\/li><li>Email building technology User interface<\/li><li>Segmentation and integrations<\/li><\/ul><p>Booklinker goes more in-depth on how to pick the <a href=\"https:\/\/booklinker.com\/blog\/email-marketing-for-authors\/\">best email marketing service for authors<\/a> in another article, but for a quick answer, our favorite options are <a href=\"http:\/\/AuthorEmail.com\" target=\"_blank\" rel=\"noopener\">AuthorEmail<\/a>, <a href=\"https:\/\/convertkit.com\/\" target=\"_blank\" rel=\"noopener\">ConvertKit<\/a>, and <a href=\"https:\/\/www.mailerlite.com\/\" target=\"_blank\" rel=\"noopener\">Mailerlite<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1a5b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1a5b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efbf34c\" data-id=\"efbf34c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058a148 elementor-widget elementor-widget-heading\" data-id=\"058a148\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Start Capturing Emails<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c800796 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c800796\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ceffea\" data-id=\"6ceffea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9e8f93 elementor-widget elementor-widget-text-editor\" data-id=\"c9e8f93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now that you understand the value of email marketing, and have picked a platform, it\u2019s now time to start capturing emails.<\/p><p>Capturing emails is all about tactics and strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-491bb3f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"491bb3f0\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64193994\" data-id=\"64193994\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-51b5df16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51b5df16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a48f562\" data-id=\"1a48f562\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f9677d3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2f9677d3\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69a05e73\" data-id=\"69a05e73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa003f9 elementor-widget elementor-widget-heading\" data-id=\"3aa003f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70feccc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70feccc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-31a44d9\" data-id=\"31a44d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72c06937 elementor-widget elementor-widget-text-editor\" data-id=\"72c06937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Tactics change all of the time, but\u00a0strategy always stays the same.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c051df5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c051df5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25959fc\" data-id=\"25959fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d6fa8f elementor-widget elementor-widget-text-editor\" data-id=\"8d6fa8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The #1 strategy for gaining email subscribers is\u00a0<strong>engagement<\/strong>.<\/p><p>Engagement is going to look different for all authors and platforms, but it all comes down to providing value to your target audience.<\/p><p>It takes a lot of time to study, understand, and create content for each marketing channel, so it\u2019s best to master one and start capturing emails there before moving to another.<\/p><p>The best place for your optin is going to vary per marketing channel.<\/p><p>If social media is how you\u2019re engaging your audience, then consider putting a\u00a0<a href=\"https:\/\/geniuslink.com\/\" target=\"_blank\" rel=\"noopener\">Geniuslink<\/a>\u00a0or\u00a0<a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noopener\">LinkTree<\/a>\u00a0pointing to your email opt-in page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1a3943 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1a3943\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d1ede0\" data-id=\"7d1ede0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a98ae5e elementor-widget elementor-widget-image\" data-id=\"a98ae5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-03-31-at-12.29.11-PM-1024x515.png\" class=\"attachment-large size-large wp-image-749\" alt=\"Nick Thacker Bio example\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-03-31-at-12.29.11-PM-1024x515.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-03-31-at-12.29.11-PM-300x151.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-03-31-at-12.29.11-PM-768x386.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-03-31-at-12.29.11-PM.png 1086w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3d6bd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3d6bd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc4ac29\" data-id=\"fc4ac29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1421fde elementor-widget elementor-widget-text-editor\" data-id=\"1421fde\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019re on Youtube, then the description or CTA buttons make great choices for a link.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c76d1eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c76d1eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70f63b4\" data-id=\"70f63b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647cf98 elementor-widget elementor-widget-image\" data-id=\"647cf98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Youtube-Example-1024x714.png\" class=\"attachment-large size-large wp-image-750\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Youtube-Example-1024x714.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Youtube-Example-300x209.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Youtube-Example-768x536.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Youtube-Example-1536x1071.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Youtube-Example.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-639c2ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"639c2ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da61dfd\" data-id=\"da61dfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b8b41 elementor-widget elementor-widget-text-editor\" data-id=\"f4b8b41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many platforms also provide landing page-building tools for you to build beautiful high converting landing pages for you to send traffic.<\/p>\n<p>Some platforms (like AuthorEmail) offer a simple, customizable form that can be easily altered to match your site and brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c502cab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c502cab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-545508c\" data-id=\"545508c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d66e3b elementor-widget elementor-widget-heading\" data-id=\"9d66e3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lead Magnets<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc05560 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc05560\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b3932\" data-id=\"b1b3932\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0e6cdb elementor-widget elementor-widget-text-editor\" data-id=\"f0e6cdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unless your audience is extremely interested in what you have to offer, it\u2019s going to take a bit more encouragement to get that email address.<\/p><p>Hoping that just because your fans love you, they\u2019ll give you their email address is wishful thinking.<\/p><p>This is where the idea of a \u201clead magnet\u201d comes in.<\/p><p>A lead magnet is a form of value-add that readers receive in exchange for their email address. This is typically some sort of digital download, but could really be anything.<\/p><p>As time has gone on, the quality of that \u201cfree thing\u201d readers expect has risen and become more and more valuable.<\/p><p>If every author is giving away a free chapter,\u00a0<strong>you may need to go a step above them<\/strong>.<\/p><p>I\u2019ve gone as far as giving away full-length books in exchange for an email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ac34da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ac34da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b89ee6\" data-id=\"0b89ee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af1b56c elementor-widget elementor-widget-image\" data-id=\"af1b56c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"551\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Bookfunnelk-1024x705.png\" class=\"attachment-large size-large wp-image-751\" alt=\"Nick Thacker Bookfunnel\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Bookfunnelk-1024x705.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Bookfunnelk-300x206.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Bookfunnelk-768x529.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Bookfunnelk-1536x1057.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker-Bookfunnelk.png 1944w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3a4f9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3a4f9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15a61a6\" data-id=\"15a61a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2a74f3 elementor-widget elementor-widget-text-editor\" data-id=\"b2a74f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Think about the negligible cost to give out your book, in exchange for an email address that you wouldn\u2019t have gotten otherwise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76bb3423 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76bb3423\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39127829\" data-id=\"39127829\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42a4bea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a4bea4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-43087ed\" data-id=\"43087ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35b1b733 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"35b1b733\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28342014\" data-id=\"28342014\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10c11f94 elementor-widget elementor-widget-heading\" data-id=\"10c11f94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6058f545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6058f545\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-788d6cc1\" data-id=\"788d6cc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b9dffdf elementor-widget elementor-widget-text-editor\" data-id=\"7b9dffdf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>Make your freebie so over the top that they just can\u2019t say no to it.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21ad925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21ad925\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8edd549\" data-id=\"8edd549\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e608221 elementor-widget elementor-widget-text-editor\" data-id=\"e608221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rachel Thompson from BadRedHeadMedia is very active on all social media channels and has an incredible blog.<\/p><p>In all of her blog posts, she has a section as follows:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-160b921 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"160b921\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c57fe70\" data-id=\"c57fe70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beaf885 elementor-widget elementor-widget-image\" data-id=\"beaf885\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/badredheadmedia-leadmagnet-1024x679.png\" class=\"attachment-large size-large wp-image-752\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/badredheadmedia-leadmagnet-1024x679.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/badredheadmedia-leadmagnet-300x199.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/badredheadmedia-leadmagnet-768x509.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/badredheadmedia-leadmagnet.png 1360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182178b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"182178b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc77fc9\" data-id=\"dc77fc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c0d573 elementor-widget elementor-widget-text-editor\" data-id=\"0c0d573\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In this case, she\u2019s giving away a PDF of her top ten blogging tips for authors. Something that many authors will find helpful, especially if they are coming from her blog.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5df959 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5df959\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e29ab25\" data-id=\"e29ab25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fab1565 elementor-widget elementor-widget-heading\" data-id=\"fab1565\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Marketing Metrics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9d7cf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9d7cf5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61b8108\" data-id=\"61b8108\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41d4fc0 elementor-widget elementor-widget-text-editor\" data-id=\"41d4fc0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Next, I\u2019ll cover the basic metrics of email marketing.<\/p><p>The main metrics you\u2019re going to to look at here are:<\/p><ul><li>Open Rate<\/li><li>Click Through Rate<\/li><li>Conversion Rate<\/li><\/ul><p>Your Email Service Providers will share these stats with you. Once you understand these metrics, you can start tinkering with A\/B testing the respective elements that will affect them.<\/p><p>Before we go in-depth on how to increase all of these metrics, the most powerful way to get the most out of your email marketing is going to be audience trust.<\/p><p>If your audience doesn\u2019t know who you are or doesn\u2019t trust you, it doesn\u2019t matter how good you are at everything else.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b41ab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b41ab0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d328273\" data-id=\"d328273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00a582f elementor-widget elementor-widget-heading\" data-id=\"00a582f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Open Rate<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99ec489 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99ec489\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57b83d9\" data-id=\"57b83d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4898c0a elementor-widget elementor-widget-text-editor\" data-id=\"4898c0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Open rate is the metric that describes the percentage of recipients that open your email.<\/p><p>The main ways that you can increase this percentage are with a strong subject line and the pretext.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0432e4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0432e4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e7825\" data-id=\"62e7825\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc87cee elementor-widget elementor-widget-image\" data-id=\"cc87cee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"145\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/IMG_8635-1024x185.jpeg\" class=\"attachment-large size-large wp-image-753\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/IMG_8635-1024x185.jpeg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/IMG_8635-300x54.jpeg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/IMG_8635-768x139.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/IMG_8635.jpeg 1284w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a9e2b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a9e2b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0781a2c\" data-id=\"0781a2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dae356 elementor-widget elementor-widget-text-editor\" data-id=\"9dae356\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The subject line is going to affect open rates the most. Make this as \u201cclickbaity\u201d as possible without losing the trust of your audience. <a href=\"https:\/\/www.omnisend.com\/\" target=\"_blank\" rel=\"noopener\">Omnisend<\/a> is a tool I recommend to test subject lines.<\/p><p>You can also mess around with the pretext field, which gives a snapshot preview of the contents of the email. You shouldn\u2019t always set this to be the first line of your email.<\/p><p>However, depending on the email client this may or may not appear as intended, so it\u2019s best to focus on the subject line.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2733d89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2733d89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcba56c\" data-id=\"dcba56c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26e27ca elementor-widget elementor-widget-heading\" data-id=\"26e27ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Click Through Rate<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6552352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6552352\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87fc058\" data-id=\"87fc058\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cea196 elementor-widget elementor-widget-text-editor\" data-id=\"1cea196\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The click-through rate is a metric measuring the percentage of recipients who click through your email to the desired location.<\/p>\n<p>In the case that you\u2019re <a href=\"https:\/\/booklinker.com\/blog\/book-promotion-services\/\">promoting your book<\/a>, a measure of the click-through rate would be how many people make it to your sales page.<\/p>\n<p>Emails follow a similar pattern to web content in that one page should have one goal.<\/p>\n<div class=\"wp-block-image\">\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d953e4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d953e4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-981938b\" data-id=\"981938b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85cfda4 elementor-widget elementor-widget-image\" data-id=\"85cfda4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Nick-Thacker-Email-q6d3r5l0piujajfjyhkbxhss4sglxs1oydipw3xxm8.png\" title=\"Nick-Thacker-Email\" alt=\"Nick-Thacker-Email\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10f67e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10f67e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17bbc66\" data-id=\"17bbc66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1db8a0 elementor-widget elementor-widget-text-editor\" data-id=\"d1db8a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Don\u2019t insert tons of different links to different destinations in your email.<\/p><p>One button does the trick or even just a link!<\/p><p>It doesn\u2019t have to be complicated \u2014 actually, simplicity goes a long way in email marketing, as you want to make sure your emails will be seen the same way (parsed) by every inbox they land in.<\/p><p>In order to affect the click-through rates, this is all going to come down to your copywriting skills.<\/p><p>I can\u2019t fit a copywriting guide into this post, but the following tactics will help you increase this:<\/p><ul><li>Personalized fields (First name, website name, etc)<\/li><li>Segmented emails (Different emails to different customer profile types)<\/li><li>Less is more (Every email should only have one potential action)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac91ee6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac91ee6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c257dd7\" data-id=\"c257dd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b88aaf4 elementor-widget elementor-widget-text-editor\" data-id=\"b88aaf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p>Examples of some calls to action that Nick has used are:<\/p>\n<p>1. \u201cCheck out the book here: [LINK]\u201d<\/p>\n<p>2. \u201cStay up to date by following me: [LINK]\u201d<\/p>\n<p>3. \u201cLet me know what you think by hitting \u201creply\u201d on this email!\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8abe7dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8abe7dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-613454a\" data-id=\"613454a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dddf6bf elementor-widget elementor-widget-heading\" data-id=\"dddf6bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion Rate<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdc35c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fdc35c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-313b7aa\" data-id=\"313b7aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cea2c99 elementor-widget elementor-widget-text-editor\" data-id=\"cea2c99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Last, but certainly not least, is the conversion rate, which measures the percentage of recipients who make their way through the <a href=\"https:\/\/ahrefs.com\/blog\/marketing-funnels\/\" target=\"_blank\" rel=\"noopener\">entire funnel<\/a>, taking the desired action.<\/p><p>Following the same example above, a measure of conversion rate would be the percentage of people on your email list who purchase the book.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25a4bb46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25a4bb46\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f03a91\" data-id=\"74f03a91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6fba8e58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fba8e58\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ae20c55\" data-id=\"5ae20c55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12546ccd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"12546ccd\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fae6887\" data-id=\"3fae6887\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e53b037 elementor-widget elementor-widget-heading\" data-id=\"7e53b037\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-61456e6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61456e6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52ee6f76\" data-id=\"52ee6f76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a45463 elementor-widget elementor-widget-text-editor\" data-id=\"48a45463\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>When it comes to an email conversion rate, the main things that will affect this are the landing page and the offer itself.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19fe0dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19fe0dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95cc4ca\" data-id=\"95cc4ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e38df elementor-widget elementor-widget-text-editor\" data-id=\"35e38df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Consider using <a href=\"https:\/\/booklinker.com\/\">Booklinker<\/a>\u00a0or\u00a0<a href=\"https:\/\/geniuslink.com\/\" target=\"_blank\" rel=\"noopener\">Geniuslink<\/a>\u00a0in order to create beautiful high converting landing pages for your books, that include all the online bookstores you\u2019ve placed your book on, as well as universal book links that work in every single country.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d736b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d736b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46b0961\" data-id=\"46b0961\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3704400 elementor-widget elementor-widget-image\" data-id=\"3704400\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"577\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/booklinker-page-1024x738.png\" class=\"attachment-large size-large wp-image-510\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/booklinker-page-1024x738.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/booklinker-page-300x216.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/booklinker-page-768x553.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/booklinker-page-1536x1107.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/03\/booklinker-page.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdb4eff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdb4eff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41dd018\" data-id=\"41dd018\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd3b5f elementor-widget elementor-widget-text-editor\" data-id=\"3cd3b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Assuming you\u2019re selling a book, the landing page will likely be an Amazon product page, so you\u2019ll want to optimize this as much as possible.<\/p>\n<p>Elements such as the book cover, book title, and\u00a0<a href=\"https:\/\/booklinker.com\/blog\/amazon-book-description\/\">book description<\/a>\u00a0are great places to start.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd559c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd559c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-673f5f4\" data-id=\"673f5f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6ff637 elementor-widget elementor-widget-image\" data-id=\"c6ff637\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"359\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/not-so-dead-1024x459.png\" class=\"attachment-large size-large wp-image-755\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/not-so-dead-1024x459.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/not-so-dead-300x134.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/not-so-dead-768x344.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/not-so-dead-1536x689.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/not-so-dead.png 1972w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef7695a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef7695a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfad26f\" data-id=\"bfad26f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea42c6e elementor-widget elementor-widget-text-editor\" data-id=\"ea42c6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The offer is basically the quality of your book and its price. If you\u2019re selling a book for $1 vs $100, the conversion rate is going to be different.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aab22f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aab22f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04fa890\" data-id=\"04fa890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eff7d56 elementor-widget elementor-widget-heading\" data-id=\"eff7d56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to Send to Your List<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed4db1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed4db1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6d4aba\" data-id=\"d6d4aba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-699c602 elementor-widget elementor-widget-text-editor\" data-id=\"699c602\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The next part of email marketing authors get caught up on is not knowing what type of content to send to your list.<\/p><p>Think about\u00a0<strong>what content you\u2019d like to see as a fan of your favorite author<\/strong>\u00a0and send that.<\/p><p>Don\u2019t be afraid to ask your readers what they want to see from you.<\/p><p>I recommend starting with yourself, and focus on building a relationship before any sales emails. Readers want to know who you are as an author.<\/p><p>I love hockey and the Colorado Avalanche, so I send emails about that to my list.<\/p><p><strong>Are my reader\u2019s hockey fans, let alone Avalanche fans?<\/strong><\/p><p>Probably not.<\/p><p>But they can sense my passion and excitement about the topic and will build a closer bond with me through it.<\/p><p>A general rule to follow is that your emails should be 80% relationship-building and 20% sales.<\/p><p>This way you\u2019re delivering value a majority of the time but still providing opportunities to convert your audience into sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-055c6ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"055c6ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aef9198\" data-id=\"aef9198\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-487f0ba elementor-widget elementor-widget-heading\" data-id=\"487f0ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Email Campaigns\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5277faa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5277faa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c749c2\" data-id=\"0c749c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4cb351 elementor-widget elementor-widget-text-editor\" data-id=\"a4cb351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The two main types of emails you can send to your list are automated sequences and one-off campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e1381b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e1381b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b91063f\" data-id=\"b91063f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd2f2f elementor-widget elementor-widget-heading\" data-id=\"6bd2f2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automations\/Sequences\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ae514e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae514e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-551b860\" data-id=\"551b860\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cb2cce elementor-widget elementor-widget-text-editor\" data-id=\"4cb2cce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sequences are an automated email series that you set up beforehand so that when somebody enters your list, they receive them based on the conditions you set.<\/p><p>Here are my first five automated emails (my autoresponder sequence). Each is triggered a certain number of days after the last, ongoing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49e4935 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49e4935\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-808a5d0\" data-id=\"808a5d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e670228 elementor-widget elementor-widget-image\" data-id=\"e670228\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"486\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/pasted-image-0.png\" class=\"attachment-large size-large wp-image-756\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/pasted-image-0.png 727w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/pasted-image-0-300x201.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f7cf81a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f7cf81a\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5352bdbc\" data-id=\"5352bdbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27b01c9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27b01c9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ac482fb\" data-id=\"5ac482fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e491c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"14e491c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27b0d288\" data-id=\"27b0d288\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-462d51ac elementor-widget elementor-widget-heading\" data-id=\"462d51ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3dce7471 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dce7471\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-704fa21f\" data-id=\"704fa21f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1587e195 elementor-widget elementor-widget-text-editor\" data-id=\"1587e195\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>Welcome sequences are one of the most powerful tools authors have to engage with their audience and sell more books..<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6c4675 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6c4675\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8623e6a\" data-id=\"8623e6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-784ee1f elementor-widget elementor-widget-text-editor\" data-id=\"784ee1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The best part about a welcome sequence is that it is sent out asynchronously from your time.<\/p><p>The longer the series is, the longer you will stay top of mind to your readers for sales emails.<\/p><p>The worst thing that can happen is emailing a subscriber for the first time two months after they\u2019ve subscribed, not knowing who you are, and instantly unsubscribing.<\/p><p>AuthorEmail has found that people are more likely to just delete an email you send than they are to unsubscribe.<\/p><p>Don\u2019t be afraid to send more often \u2014 it helps to keep your brand and books in their mind. They subscribed because they want to hear from you!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a07c04a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a07c04a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7301655\" data-id=\"7301655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31be051 elementor-widget elementor-widget-heading\" data-id=\"31be051\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Newsletters\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0e3134 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0e3134\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26b6f76\" data-id=\"26b6f76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8600459 elementor-widget elementor-widget-text-editor\" data-id=\"8600459\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While newsletters can technically fall under the category of automations, I wanted to mention them separately as they can be a core part of an authors marketing strategy.<\/p><p>Newsletters are emails sent out typically at a standard cadence, typically weekly or monthly.<\/p><p>For example, Booklinker has a newsletter that gets delivered monthly, sharing all the valuable author education articles they put up on the blog.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad7c3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ad7c3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cb58d2\" data-id=\"6cb58d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd034df elementor-widget elementor-widget-image\" data-id=\"fd034df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Newsletter-Example-q6d46aretfkucdfnj17y3o84o9thy860dbwc8lhldc.png\" title=\"Newsletter-Example\" alt=\"Newsletter-Example\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4a511a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4a511a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bbb2d8\" data-id=\"9bbb2d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d890237 elementor-widget elementor-widget-text-editor\" data-id=\"d890237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tKevin G. Chapman, author of the Mike Stoneman Thriller series has a monthly newsletter where he shares special offers, sales, book launch announcements, and more.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17dc343 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17dc343\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb71440\" data-id=\"cb71440\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55e41c8 elementor-widget elementor-widget-image\" data-id=\"55e41c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/elementor\/thumbs\/Nick-Thacker-Email-Example2-q6d48hpurikxfm8ypzclx4aukn0bwsvgo6p4ju8iuo.png\" title=\"Nick-Thacker-Email-Example2\" alt=\"Nick-Thacker-Email-Example2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f36befa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f36befa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d3e7ad\" data-id=\"3d3e7ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66382d4 elementor-widget elementor-widget-text-editor\" data-id=\"66382d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Newsletters are a great way to keep you and your books fresh in your fans mind while providing value.<\/p>\n<form class=\"seva-form formkit-form\" action=\"https:\/\/app.convertkit.com\/forms\/3674338\/subscriptions\" method=\"post\" data-sv-form=\"3674338\" data-uid=\"b25625d3fe\" data-format=\"inline\" data-version=\"5\"><\/form>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb15352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb15352\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-555e53f\" data-id=\"555e53f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-536e84f elementor-widget elementor-widget-heading\" data-id=\"536e84f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">One Off Campaign\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82c3a8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82c3a8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc01ee5\" data-id=\"fc01ee5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a4964a elementor-widget elementor-widget-text-editor\" data-id=\"8a4964a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to sequences, you also have the ability to fire off an email at a given time to your list.<\/p>\n<p>These types of campaigns are best for promotions or content ideas that come up on short notice.<\/p>\n<p>If you\u2019re trying to share something about your day with your audience, inserting that into automation to be sent off 10 days after joining a list won\u2019t make too much sense.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-218bb7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"218bb7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06643d5\" data-id=\"06643d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce431bf elementor-widget elementor-widget-image\" data-id=\"ce431bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"953\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/One-Off-Campaign-860x1024.png\" class=\"attachment-large size-large wp-image-759\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/One-Off-Campaign-860x1024.png 860w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/One-Off-Campaign-252x300.png 252w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/One-Off-Campaign-768x914.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/One-Off-Campaign-1290x1536.png 1290w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/One-Off-Campaign.png 1364w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb2a0ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb2a0ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9eb9403\" data-id=\"9eb9403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca26bf elementor-widget elementor-widget-text-editor\" data-id=\"2ca26bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Instead, use a one-off campaign to send it instantly.<a href=\"https:\/\/authoremail.com\/email\/campaigns\/hy666rs3dp590\" target=\"_blank\" rel=\"noopener\">\u00a0You can view a full example of one of Nick Thacker one-off campaigns here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86c9e90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86c9e90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e34a92\" data-id=\"3e34a92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c82b5a7 elementor-widget elementor-widget-heading\" data-id=\"c82b5a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Marketing Tactics to Help Authors Grow Their List<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30a50aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30a50aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fee7ac\" data-id=\"9fee7ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c437fd elementor-widget elementor-widget-heading\" data-id=\"4c437fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Repurpose Content\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0ee075 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0ee075\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3200677\" data-id=\"3200677\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cde824d elementor-widget elementor-widget-text-editor\" data-id=\"cde824d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A great tactic to leverage when figuring out what type of content to send to your list is to repurpose existing content.<\/p><ul><li><a href=\"https:\/\/booklinker.com\/blog\/podcast-appearances-for-authors\/\">If you just appeared on a podcast<\/a>, transcribe a valuable piece of it in text form to send to your list.<\/li><li>If you <a href=\"https:\/\/booklinker.com\/blog\/twitter-for-authors\/\">put out a tweet<\/a> about something that just happened to you, mention it in your next email.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-545e9e31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"545e9e31\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18c90919\" data-id=\"18c90919\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7aa9b33d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aa9b33d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-778e3016\" data-id=\"778e3016\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f20d21 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1f20d21\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3130f002\" data-id=\"3130f002\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc74f7b elementor-widget elementor-widget-heading\" data-id=\"6dc74f7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tip!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37181fd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37181fd1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e58416b\" data-id=\"2e58416b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79c724ab elementor-widget elementor-widget-text-editor\" data-id=\"79c724ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>The content inside of your emails doesn\u2019t have to be that much different than other marketing channels, it will just take on a different form.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dccfb54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dccfb54\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dfd0a\" data-id=\"46dfd0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e4cd3b elementor-widget elementor-widget-heading\" data-id=\"8e4cd3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Personalize Your Emails, Use Variables<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11364c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11364c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f23b90d\" data-id=\"f23b90d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b8705d elementor-widget elementor-widget-text-editor\" data-id=\"0b8705d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many email marketing services give you the ability to send emails with custom variables.<\/p>\n<p>For example, you could start an email with:<\/p>\n<p>\u201cHey {{first_name}},\u201d<\/p>\n<p>Assuming that you collected the first name from your subscriber.<\/p>\n<p>This typically occurs during the optin.<\/p>\n<p>The fewer fields a prospect needs to fill out, the more likely they are to complete the form.<\/p>\n<p>Stick to just asking for 1-3 fields in addition to their email address.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35cc23f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35cc23f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e89e42\" data-id=\"2e89e42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2784876 elementor-widget elementor-widget-heading\" data-id=\"2784876\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A\/B Testing Subject Lines<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fb27fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fb27fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-873c419\" data-id=\"873c419\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7b17fd elementor-widget elementor-widget-text-editor\" data-id=\"a7b17fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a more advanced tactic that isn\u2019t recommended until your list hits a much larger size, but I wanted to share it anyway.<\/p><p>As I stated above, the subject line will have the greatest effect on open rates. It doesn\u2019t matter how awesome your email is if it\u2019s never opened.<\/p><p>Identifying the subject line with the highest open rate is in your best interest.<\/p><p>Most email marketing platforms provide the ability to run A\/B tests on certain email elements in order to find out the highest-performing variants. Testing subject lines is a great place to start.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c68b3de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c68b3de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecfa5f1\" data-id=\"ecfa5f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a885ae elementor-widget elementor-widget-heading\" data-id=\"7a885ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd65a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd65a05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a1177d\" data-id=\"4a1177d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8f522 elementor-widget elementor-widget-text-editor\" data-id=\"fa8f522\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There is never really a bad time to start your email list. As soon as you start building an audience around something, you can begin capturing emails.<\/p><p>You\u2019ll just need to pick an <a href=\"https:\/\/booklinker.com\/blog\/email-marketing-services-for-authors\/\">email marketing service provider<\/a> and put up a basic landing page where fans can enter their information.<\/p><p>As time goes on, adding a lead magnet to incentivize signups and an automation sequence to nurture leads is going to be your best bet.<\/p><p>Stick with it, and you\u2019ll have one of the most lucrative book marketing channels at your disposal.<\/p><p>If you have any questions for Nick Thacker or the Booklinker team, be sure to drop a comment for us and we\u2019ll get back to you promptly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46791860 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46791860\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1435ee13\" data-id=\"1435ee13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2152a0b6 elementor-widget elementor-widget-image\" data-id=\"2152a0b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-694a0f82\" data-id=\"694a0f82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b1c96f1 elementor-widget elementor-widget-heading\" data-id=\"5b1c96f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <br><strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1d3dfe elementor-widget elementor-widget-heading\" data-id=\"6f1d3dfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2342a23c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2342a23c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b8f9d2b\" data-id=\"7b8f9d2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4295f163 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4295f163\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eeafca1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5eeafca1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-collections\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email lists are the foundation of any successful indie author\u2019s\u00a0book marketing\u00a0strategy. They allow authors to communicate with their most dedicated fans outside the control of social media algorithms. At the click of a button, you can notify your audience of new book launches, products, or even just how your day is going. For a variety [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[45,11],"tags":[],"ppma_author":[35],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email","category-author-book-marketing","author-nick-thacker"],"authors":[{"term_id":35,"user_id":0,"is_guest":1,"slug":"nick-thacker","display_name":"Nick Thacker","avatar_url":{"url":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker.jpeg","url2x":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/Nick-Thacker.jpeg"},"description":"Nick Thacker is a USA Today Bestselling author of thriller and action-adventure novels, and the founder and lead of Conundrum Publishing, a company designed for one thing: selling thrillers. Nick has also founded and sold businesses, including Author.Email, the only email marketing service exclusively for authors, and RadioWrite, the 24\/7 news and music station designed for authors. He lives in Colorado and Hawaii, and writes in breweries worldwide. Stay up-to-date with his curated author marketing weekly newsletter, ThackStack.\r\n","first_name":"","last_name":"","user_url":"https:\/\/www.nickthacker.com","facebook":"","twitter":"","instagram":"","linkedin":"","youtube":"","tiktok":""}],"_links":{"self":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":0,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media\/1284"}],"wp:attachment":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/categories?post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/tags?post=744"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}