{"id":970,"date":"2023-07-12T18:53:05","date_gmt":"2023-07-12T18:53:05","guid":{"rendered":"https:\/\/booklinker.com\/blog\/?p=970"},"modified":"2024-08-12T15:32:50","modified_gmt":"2024-08-12T15:32:50","slug":"amazon-ads-for-authors","status":"publish","type":"post","link":"https:\/\/booklinker.com\/blog\/amazon-ads-for-authors\/","title":{"rendered":"Guide to Amazon Ads for Authors: From Clicks to Conversions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"970\" class=\"elementor elementor-970\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b13d01a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b13d01a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-003db18\" data-id=\"003db18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23cd1ab elementor-widget elementor-widget-text-editor\" data-id=\"23cd1ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Amazon ads are one of the most powerful <a href=\"https:\/\/booklinker.com\/blog\/book-marketing\/\">book marketing tools<\/a> out there, placing your book in front of audiences that already know they want to buy their next book.<\/p><p>That being said, for a new author, the idea of throwing money at a marketing channel that may or may not return your investment is a scary thought.<\/p><p>The Booklinker team reached out to <a href=\"https:\/\/www.amazon.com\/stores\/author\/B00845TT0U\/allbooks\" target=\"_blank\" rel=\"noopener\">Harriet Steel, author of the highly praised Inspector De Silva Mysteries<\/a>, who has\u00a0been running Amazon Ad campaigns for five years, helping to generate over two hundred thousand sales.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1004 size-medium\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.56.34-PM-253x300.png\" alt=\"Harriet Steel Collection\" width=\"253\" height=\"300\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.56.34-PM-253x300.png 253w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.56.34-PM-862x1024.png 862w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.56.34-PM-768x912.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.56.34-PM-1293x1536.png 1293w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.56.34-PM.png 1344w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/p><p>In this guide, we\u2019ll cover:<\/p><ul><li>What type of author Amazon Ads are for<\/li><li>Why run Amazon Ads<\/li><li>Pros and Cons of Amazon Ads<\/li><li>Amazon Ad Profitability Factors<\/li><li>Amazon Ad Bidding Strategy<\/li><li>Amazon Ad Metrics<\/li><li>Types of Amazon Ads<\/li><li>Frequently Asked Questions<\/li><li>And more!<\/li><\/ul><p>Let&#8217;s jump right into our guide on Amazon Ads for authors!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f7b865e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7b865e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c2c021c\" data-id=\"6c2c021c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c20a8e elementor-widget elementor-widget-image\" data-id=\"6c20a8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg\" class=\"attachment-large size-large wp-image-916\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-1024x1024.jpg 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-300x300.jpg 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-150x150.jpg 150w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books-768x768.jpg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/05\/choice-screens-books.jpg 1077w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-517cb12c\" data-id=\"517cb12c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79fa8fc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79fa8fc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7018244c\" data-id=\"7018244c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57eb3ac5 elementor-widget elementor-widget-heading\" data-id=\"57eb3ac5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Free Universal Book Links<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5a29f9 elementor-widget elementor-widget-text-editor\" data-id=\"4f5a29f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Boost international sales by geotargeting readers<\/li><li data-v-d6268b9c=\"\">Book store links update automatically based on availability<\/li><li>Advanced marketing analytics<\/li><li>Increase clicks with trusted links<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a35a9d0 elementor-align-center elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"2a35a9d0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-cta\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try Booklinker Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa06ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa06ef8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc543aa\" data-id=\"dc543aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf1b201 elementor-widget elementor-widget-heading\" data-id=\"cf1b201\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Run Amazon Ads as Opposed to a Different Channel? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7458a18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7458a18\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48a6f36\" data-id=\"48a6f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac3e369 elementor-widget elementor-widget-text-editor\" data-id=\"ac3e369\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Running ads on Amazon is not mutually exclusive to other channels. That being said, as self-published authors we have a lot of calls on our time, and it\u2019s desirable to prioritize the highest-leverage tasks available.<\/p><p>Below, we\u2019ll jump into some of the main reasons why an author would want to focus on Amazon ads before looking at other <a href=\"https:\/\/booklinker.com\/blog\/book-marketing\/\">book marketing channels<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8725e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8725e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a1cbc\" data-id=\"50a1cbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd4b367 elementor-widget elementor-widget-heading\" data-id=\"bd4b367\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">It\u2019s Where People Buy Books<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4920f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4920f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7543f4d\" data-id=\"7543f4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd555cb elementor-widget elementor-widget-text-editor\" data-id=\"cd555cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The first reason to run Amazon Ads as opposed to ads on other channels is that Amazon is where many readers buy books these days. I was unable to find a reliable statistical source, but it&#8217;s estimated they have over 60%-70% of the book sale market.<\/p><p>On top of Amazon&#8217;s market share dominance, a reader browsing Amazon has already made up their mind that they\u2019re interested in buying their next book.<\/p><p>Compare this to <a href=\"https:\/\/booklinker.com\/blog\/social-media-for-authors\/\">social media<\/a>, where whether we\u2019re speaking organic or paid acquisition, the intent of a reader may be different. Perhaps readers on these platforms just want to be distracted for a while or view family photos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24d440b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24d440b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d34b83a\" data-id=\"d34b83a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb7407f elementor-widget elementor-widget-heading\" data-id=\"bb7407f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">They Improve Your Organic Ranking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0105e7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0105e7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55b9ab1\" data-id=\"55b9ab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1597ce elementor-widget elementor-widget-image\" data-id=\"b1597ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"538\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.52.38-AM-1024x688.png\" class=\"attachment-large size-large wp-image-987\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.52.38-AM-1024x688.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.52.38-AM-300x202.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.52.38-AM-768x516.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.52.38-AM.png 1214w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98bc414 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98bc414\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b101c9\" data-id=\"6b101c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80ef5f2 elementor-widget elementor-widget-text-editor\" data-id=\"80ef5f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The next reason why Amazon is a great place for authors to run ads is that sales on Amazon (and reviews) are an organic ranking factor on the platform.<\/p><p>Assuming your ads perform well and lead to sales and book reviews, they will greatly increase your organic discovery.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d82bd77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d82bd77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-245b80f\" data-id=\"245b80f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f4f94 elementor-widget elementor-widget-heading\" data-id=\"20f4f94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pay-Per-Click Only<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ba7d11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ba7d11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d14b733\" data-id=\"d14b733\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5af16e elementor-widget elementor-widget-image\" data-id=\"c5af16e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"76\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.55.44-AM-1024x97.png\" class=\"attachment-large size-large wp-image-988\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.55.44-AM-1024x97.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.55.44-AM-300x28.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.55.44-AM-768x73.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-11.55.44-AM.png 1414w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f7a8aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f7a8aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acbae9a\" data-id=\"acbae9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb22b0d elementor-widget elementor-widget-text-editor\" data-id=\"fb22b0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another benefit of running ads on Amazon is that the platform charges via a pay-per-click model.<\/p><p>Compare this to other platforms that make you pay per impression.<\/p><p>It\u2019s hard to quantify the value of an impression as these may be low down on a product page and rarely noticed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d612980 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d612980\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c653c2\" data-id=\"3c653c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-537b19a elementor-widget elementor-widget-heading\" data-id=\"537b19a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">You Don\u2019t Need Creatives<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e08c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e08c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22bb18e\" data-id=\"22bb18e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9efd0ed elementor-widget elementor-widget-image\" data-id=\"9efd0ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"214\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.04.46-PM-1024x274.png\" class=\"attachment-large size-large wp-image-989\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.04.46-PM-1024x274.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.04.46-PM-300x80.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.04.46-PM-768x206.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.04.46-PM.png 1038w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b2bf7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b2bf7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c54d2e\" data-id=\"6c54d2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8503709 elementor-widget elementor-widget-text-editor\" data-id=\"8503709\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon Ads provide a quick and easy marketing strategy, within minutes you can set up a campaign with no need to provide your own creatives.<\/p><p>Amazon will simply use your book cover. The US site does allow users to choose between a standard ads model or a customized one but I suggest beginning with the standard model unless you have experience in writing advertising copy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-976dece elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"976dece\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41026ca\" data-id=\"41026ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c1b762 elementor-widget elementor-widget-heading\" data-id=\"6c1b762\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Flexible and Small-budget Friendly<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c9ef31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c9ef31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d36447\" data-id=\"7d36447\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54bd85 elementor-widget elementor-widget-text-editor\" data-id=\"b54bd85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon is also more forgiving to beginner advertisers as you can start campaigns with budgets as low as $1 per day (although this is not recommended).<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-990 size-full\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.11.01-PM.png\" alt=\"\" width=\"1006\" height=\"238\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.11.01-PM.png 1006w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.11.01-PM-300x71.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.11.01-PM-768x182.png 768w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/p><p>Even if a higher budget is set, Amazon won\u2019t always spend the maximum allocation you set, so your spending might be less.<\/p><p>If you&#8217;re becoming worried that you&#8217;re spending too much, you can just pause the ad campaign for a few days. Amazon will pause your campaign if it runs out of budget.<\/p><p>On the other side of the coin, you can very quickly increase your budget if the campaign is going well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b0724e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b0724e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32a2699\" data-id=\"32a2699\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dc123e elementor-widget elementor-widget-heading\" data-id=\"6dc123e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Endless Education\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaef9e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaef9e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-704cd9f\" data-id=\"704cd9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db30d74 elementor-widget elementor-widget-image\" data-id=\"db30d74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/learningconsole.amazonadvertising.com\/student\/path\/2804-sponsored-ads-for-authors?sid=c81aeea5-1799-4b9a-b3fa-37a60912d51f&#038;sid_i=1\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.13.56-PM-1024x618.png\" class=\"attachment-large size-large wp-image-991\" alt=\"Sponsored Ads for Authors Course\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.13.56-PM-1024x618.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.13.56-PM-300x181.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.13.56-PM-768x463.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.13.56-PM.png 1150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Amazon has many courses for advertisers, with many specific to authors.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb8d9d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb8d9d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09d5d91\" data-id=\"09d5d91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d547d2 elementor-widget elementor-widget-text-editor\" data-id=\"9d547d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The final reason why Amazon Ads make a lot of sense for beginners is the enormous amount of support and education that Amazon offers to its advertisers.<\/p><p>Amazon wants its authors and advertisers to succeed on the platform. If you make money, they make money. If you\u2019re just getting started, these resources are a great place to learn.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38ef5757 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38ef5757\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f222624\" data-id=\"1f222624\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b6341a6 elementor-widget elementor-widget-image\" data-id=\"2b6341a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ee4b439\" data-id=\"1ee4b439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-184ab182 elementor-widget elementor-widget-heading\" data-id=\"184ab182\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <br><strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1679624c elementor-widget elementor-widget-heading\" data-id=\"1679624c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19ac90c1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"19ac90c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1b3a06cf\" data-id=\"1b3a06cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2753a88b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2753a88b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b54a9c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7b54a9c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-collections\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caa26b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caa26b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdfe17d\" data-id=\"bdfe17d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef197c9 elementor-widget elementor-widget-heading\" data-id=\"ef197c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why an Author Shouldn\u2019t Run Amazon Ads\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-205e818 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"205e818\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-605cf35\" data-id=\"605cf35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dfbaf6 elementor-widget elementor-widget-text-editor\" data-id=\"9dfbaf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Obviously, Amazon Ads aren\u2019t for everyone, right?<\/p><p>Here are a few reasons why authors shouldn\u2019t start running them right away.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-359cd85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"359cd85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acfab80\" data-id=\"acfab80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c706e7 elementor-widget elementor-widget-heading\" data-id=\"8c706e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">They Only Have One Book Out<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1016ebf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1016ebf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2b77c9\" data-id=\"e2b77c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9885c4b elementor-widget elementor-widget-image\" data-id=\"9885c4b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.15.36-PM-1024x450.png\" class=\"attachment-large size-large wp-image-992\" alt=\"Author with only one book out\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.15.36-PM-1024x450.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.15.36-PM-300x132.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.15.36-PM-768x338.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.15.36-PM-1536x676.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.15.36-PM.png 2014w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Geniuslink\/Booklinker team only has one book out!<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d3ade6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d3ade6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cec074b\" data-id=\"cec074b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3388510 elementor-widget elementor-widget-text-editor\" data-id=\"3388510\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whilst Amazon Ads are a powerful marketing channel,<b> I wouldn\u2019t advise an author to run them until they have two or preferably three books published<\/b>.<\/p><p>If you start running ads when you only have one book to your name, you may be one of the very lucky people who have a runaway success and the world waiting breathlessly for their next book, <b>but that happens very infrequently<\/b>.<\/p><p>Ideally, after an Amazon Ad successfully brings you a new reader who loves your book, you will have follow-up material for them to go on to, increasing the benefit of what you\u2019ve spent on your ad. In my case, my Inspector de Silva series now contains 13 books.\u00a0\u00a0<\/p><p>On the other hand, if your current goal is just to experiment and learn a bit, there\u2019s no harm in investing a small amount of money to see what happens, but don\u2019t count on a significant return on your investment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58686cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58686cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e4edb6\" data-id=\"0e4edb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ca4af3 elementor-widget elementor-widget-heading\" data-id=\"5ca4af3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Learning Curve\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b9b99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b9b99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b9a87a\" data-id=\"1b9a87a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e988c1 elementor-widget elementor-widget-image\" data-id=\"3e988c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"275\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.16.56-PM-1024x352.png\" class=\"attachment-large size-large wp-image-993\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.16.56-PM-1024x352.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.16.56-PM-300x103.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.16.56-PM-768x264.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.16.56-PM-1536x528.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.16.56-PM-2048x704.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb0f525 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb0f525\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a3a4f3\" data-id=\"2a3a4f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7a37af elementor-widget elementor-widget-text-editor\" data-id=\"a7a37af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Although not difficult, Amazon Ads, like those on any other platform, take time to create and monitor.<\/p><p>If there are higher ROI tasks that you can do as a self-published author, for example, getting that next book that\u2019s almost finished polished up and published, then it may make sense to defer your venture into Amazon Ads for a while.<\/p><p>There\u2019s a lot of truth in the saying that if you want to sell more books, write more books.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bebf8ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bebf8ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c11d655\" data-id=\"c11d655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f13940 elementor-widget elementor-widget-heading\" data-id=\"6f13940\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon Ad Campaign Profitability Factors\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afabc33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afabc33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54b2d52\" data-id=\"54b2d52\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68337d2 elementor-widget elementor-widget-text-editor\" data-id=\"68337d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Next, we\u2019ll jump into all of the factors that go into deciding the profitability of an Amazon Ad campaign.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bedc652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bedc652\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47d8b92\" data-id=\"47d8b92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9800c1 elementor-widget elementor-widget-heading\" data-id=\"c9800c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bidding<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7546949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7546949\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff43328\" data-id=\"ff43328\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fda7af4 elementor-widget elementor-widget-text-editor\" data-id=\"fda7af4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An important factor in achieving ad profitability is your bidding technique. Anytime a search is executed on Amazon, a live auction takes place based on all the relevant advertisers\u2019 bids.<\/p><p>The two main levels of customization here are the base bid amount and the bidding strategy.<\/p><p>As far as the base bid amount is concerned, I usually go with what Amazon recommends.<\/p><p>However, the higher your base bid is, the higher the chance that your ad will be shown closer to the top on Amazon\u2019s pages.<\/p><p>Here comes the trickier part.<\/p><p>You\u2019re then asked to choose from the following strategies:<\/p><ul><li><strong>Fixed Bids &#8211;<\/strong> You only pay the base bid amount you selected<\/li><li><strong>Dynamic Bids &#8211;<\/strong> <strong>Down Only:<\/strong> You pay the base bid at the maximum, scaling down when Amazon determines your ad is less likely to turn into a sale.<\/li><li><strong>Dynamic Bids &#8211;<\/strong> <strong>Up and Down:<\/strong> On average, you pay the base bid, with the ability for it to increase by up to 100% in the event the algorithm detects a likely sale, as well as the ability to flex down.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4f7792 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4f7792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce27618\" data-id=\"ce27618\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21ce2f9 elementor-widget elementor-widget-text-editor\" data-id=\"21ce2f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019re on a tight budget and concerned with blasting through it, then dynamic bidding-down only might be your best bet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-552c3f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"552c3f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58738e5\" data-id=\"58738e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e82db21 elementor-widget elementor-widget-heading\" data-id=\"e82db21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversion Rate of Traffic Hitting Product Page\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c7ce7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c7ce7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b52180f\" data-id=\"b52180f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d65f71a elementor-widget elementor-widget-text-editor\" data-id=\"d65f71a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Other important factors that influence the profitability of your Amazon ads are ones that authors have a lot of control over.<\/p><p>They are:<\/p><ul><li><a href=\"https:\/\/booklinker.com\/blog\/book-pricing\/\">Your book&#8217;s price<\/a> &#8211; Make sure that your price is in-line with what readers expect for the genre and length of your book.<\/li><li><a href=\"https:\/\/booklinker.com\/blog\/cover-design-for-authors\/\">Your book cover<\/a> &#8211; A book\u2019s cover is the thing people see first and the importance of having a good one can\u2019t be overstated. It should be eye-catching and have design elements that hint towards the genre.\u00a0<\/li><li><a href=\"https:\/\/booklinker.com\/blog\/amazon-book-description\/\">Your Amazon book description<\/a> &#8211; Amazon book descriptions are your marketing copy, It\u2019s wise to put a lot of thought into crafting this so it will help you to achieve good sales.<\/li><li><a href=\"https:\/\/booklinker.com\/book-reviews\/\">Your book reviews <\/a>&#8211; The more book reviews you have, and the higher the rating, the more credible your book appears in the eyes of a reader.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74f4870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74f4870\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-977230c\" data-id=\"977230c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2056d95 elementor-widget elementor-widget-text-editor\" data-id=\"2056d95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tBooklinker already has guides on these topics, so I won\u2019t go super in-depth here. I\u2019ve linked the relevant guides above for you to reference.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9387c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9387c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8341b5d\" data-id=\"8341b5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85d2731 elementor-widget elementor-widget-heading\" data-id=\"85d2731\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Targeting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7ddae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7ddae6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0c7ca2\" data-id=\"d0c7ca2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26fcbd8 elementor-widget elementor-widget-text-editor\" data-id=\"26fcbd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The right targeting is crucial for the success of an Amazon Ad.<\/p><p>There are two ways of doing it:<\/p><ul><li><strong>Automatic Targeting &#8211;<\/strong> where Amazon picks where your ad is shown<\/li><li><strong>Manual Targeting &#8211;<\/strong> where you specify keywords and other authors to direct the Amazon pages where your ad will come up.<\/li><\/ul><p><br \/>I\u2019ll talk more about this later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c033a86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c033a86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57c1376\" data-id=\"57c1376\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d0801c elementor-widget elementor-widget-image\" data-id=\"2d0801c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/blurred-metrics.png\" class=\"attachment-full size-full wp-image-1010\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/blurred-metrics.png 1600w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/blurred-metrics-300x225.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/blurred-metrics-1024x768.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/blurred-metrics-768x576.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/blurred-metrics-1536x1152.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6776dfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6776dfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d054525\" data-id=\"d054525\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d49db elementor-widget elementor-widget-heading\" data-id=\"86d49db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Amazon Ad Metrics<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f046314 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f046314\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb5fb37\" data-id=\"cb5fb37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4519288 elementor-widget elementor-widget-text-editor\" data-id=\"4519288\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWe\u2019re getting close to running our first Amazon Ad campaign. Before we set one up, I first want to cover some of the lingo you\u2019ll see in your advertising dashboard.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7c9c61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7c9c61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3b8cc4\" data-id=\"c3b8cc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb5eb80 elementor-widget elementor-widget-heading\" data-id=\"bb5eb80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cost Per Click (CPC)\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73183a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73183a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c570881\" data-id=\"c570881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a076c7 elementor-widget elementor-widget-text-editor\" data-id=\"2a076c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCost Per Click is calculated by dividing your total spend by the number of clicks your ad receives. So if you spend $10 to drive 100 clicks, your CPC is $0.10.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09d93de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09d93de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05877a4\" data-id=\"05877a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b44fa7a elementor-widget elementor-widget-heading\" data-id=\"b44fa7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Click-Through Rate (CTR)\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-962289c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"962289c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5ed47a\" data-id=\"f5ed47a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af403f elementor-widget elementor-widget-text-editor\" data-id=\"3af403f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Click-Through Rate is expressed as a percentage and is calculated by taking the total number of clicks and dividing it by the number of impressions, (the number of times your ad was shown on Amazon) then multiplying by a hundred.<\/p><p>If your ad was shown 1000 times and received 15 clicks, you would have a 1.5% CTR.<\/p><p>If your CTR drops below 0.5%, I\u2019d advise considering whether you should bid a little more for a higher placement or whether your book cover could be made more inviting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ecf1a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ecf1a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b4b07d\" data-id=\"8b4b07d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80ba5c4 elementor-widget elementor-widget-heading\" data-id=\"80ba5c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ROAS (Return on Ad Spend) & ACOS (Advertising Cost of Sale)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d1aa3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d1aa3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-410849f\" data-id=\"410849f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392c542 elementor-widget elementor-widget-text-editor\" data-id=\"392c542\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Amazon gives you two means of gauging how profitable your campaign is: ACOS and ROAS.<\/p><p>Basically, they come to the same thing, but ACOS (advertising cost of sales) is calculated by dividing your total spend on advertising by your total sales and expressing it as a percentage. If you spend $10 on ads and achieve $50 on sales, your ACOS will be 20%.<\/p><p>ROAS (return on advertising spend) is determined by dividing your total sales revenue by your advertising expenditure.<\/p><p>For example, if you spend $10 on ads and achieve $50 in sales, your ROAS will be 5.<\/p><p>ACOS serves as a clear indicator of the profitability of your advertising efforts, with a low ACOS being desirable.<\/p><p>ROAS does the same thing but you want the figure to be high, somewhere between 3 and 5 is good.<\/p><p>It\u2019s essential to know that ACOS is measured against the price of the Kindle or paperback book, not against the royalties you get.<\/p><p>So, say you are on a 70% royalty, you want your ACOS to be below 70% to make any profit. I\u2019d be happy with an ACOS of 45% &#8211; 50%, especially if I have evidence of follow-on sales.<\/p><p>It\u2019s worth mentioning Kindle Unlimited sales here.<\/p><p>The UK site doesn\u2019t provide any information about the number of Kindle Edition Normalised Pages (KENP) read in response to an ad, but the US site does, using a window of 14 days after a reader clicks your ad to calculate the numbers.<\/p><p>The information helps you to see more clearly how well your ad is performing although you may not know the exact amount that those pages read have earned you until the end of the month.<\/p><p>Generally, it\u2019s worth keeping an eye on your dashboard too. A spike in sales may mean that your ad has achieved follow-on sales for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38801260 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38801260\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-569a2b68\" data-id=\"569a2b68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ac0c756 elementor-widget elementor-widget-image\" data-id=\"2ac0c756\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58a60d38\" data-id=\"58a60d38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7866063e elementor-widget elementor-widget-heading\" data-id=\"7866063e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <br><strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6644e4 elementor-widget elementor-widget-heading\" data-id=\"6a6644e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e67a187 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e67a187\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5440ffca\" data-id=\"5440ffca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34bef9ce elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"34bef9ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d5adbd2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6d5adbd2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-collections\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1818ce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1818ce7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10fa026\" data-id=\"10fa026\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe80ae elementor-widget elementor-widget-heading\" data-id=\"abe80ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Amazon Ads \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f46baf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f46baf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c7859b\" data-id=\"9c7859b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e418284 elementor-widget elementor-widget-image\" data-id=\"e418284\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/types-of-amazon-book-ads-1024x547.png\" class=\"attachment-large size-large wp-image-983\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/types-of-amazon-book-ads-1024x547.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/types-of-amazon-book-ads-300x160.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/types-of-amazon-book-ads-768x410.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/types-of-amazon-book-ads-1536x820.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/types-of-amazon-book-ads.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08737ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08737ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9185406\" data-id=\"9185406\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc0aae0 elementor-widget elementor-widget-text-editor\" data-id=\"fc0aae0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The three main types of Amazon Ads are:<\/p><ul><li>Sponsored Product Ads<\/li><li>Sponsored Brands Ads<\/li><li>Lockscreen Ads<\/li><\/ul><p><br \/>Below, I\u2019ll deep dive into each ad type, and let you know which type of ad is best for each situation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51faf51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51faf51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed790e8\" data-id=\"ed790e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de1061 elementor-widget elementor-widget-heading\" data-id=\"7de1061\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sponsored Product \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c060692 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c060692\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aee0262\" data-id=\"aee0262\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f25e17 elementor-widget elementor-widget-text-editor\" data-id=\"6f25e17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let\u2019s start out by taking a look at sponsored product ads.<\/p><p>These ads work off a Pay-Per-Click Model (PPC) and show when shoppers are searching for similar keywords or products to yours.<\/p><p>Below, when searching for the book Atomic Habits, the #2 and #3 positions on the page are sponsored product ads.<\/p><p>In this case, the books expand upon Atomic Habits material, making them potential strong candidates to show.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e70ab9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70ab9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b06f4a7\" data-id=\"b06f4a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad2ff61 elementor-widget elementor-widget-image\" data-id=\"ad2ff61\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"713\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/AtomicHabits-1-1024x912.png\" class=\"attachment-large size-large wp-image-985\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/AtomicHabits-1-1024x912.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/AtomicHabits-1-300x267.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/AtomicHabits-1-768x684.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/AtomicHabits-1-1536x1368.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/AtomicHabits-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdf55a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf55a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0623c94\" data-id=\"0623c94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e714cf7 elementor-widget elementor-widget-text-editor\" data-id=\"e714cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tI spend the most time and money on sponsored product ads and recommend you do the same.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99ff00b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99ff00b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7384561\" data-id=\"7384561\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8068a24 elementor-widget elementor-widget-heading\" data-id=\"8068a24\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sponsored Brands Ads\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f0b77c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f0b77c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f5be5e\" data-id=\"4f5be5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ad6848 elementor-widget elementor-widget-image\" data-id=\"6ad6848\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"393\" height=\"512\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/sponsored-brand-ads.png\" class=\"attachment-large size-large wp-image-976\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/sponsored-brand-ads.png 393w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/sponsored-brand-ads-230x300.png 230w\" sizes=\"(max-width: 393px) 100vw, 393px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7b106c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7b106c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce9ae35\" data-id=\"ce9ae35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2628e01 elementor-widget elementor-widget-text-editor\" data-id=\"2628e01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sponsored brand ads also go by a Pay-Per-Click model, and require at least three books in order to create a campaign.<\/p><p>These types of ads also display on Amazon search results pages and product pages for related brands and keywords.<\/p><p>For example, in the case below, I searched \u201cTwilight\u201d and a sponsored brand ad for Hunger Games showed up, with the three books in the series.<\/p><p>This is because Amazon\u2019s ad engine determined a reader interested in Twilight would also potentially be interested in The Hunger Games Series.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa51ae3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa51ae3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0c0d7a\" data-id=\"b0c0d7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c96cf55 elementor-widget elementor-widget-image\" data-id=\"c96cf55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"452\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-1.22.44-PM.png\" class=\"attachment-full size-full wp-image-1007\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-1.22.44-PM.png 1600w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-1.22.44-PM-300x85.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-1.22.44-PM-1024x289.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-1.22.44-PM-768x217.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-1.22.44-PM-1536x434.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34ca011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34ca011\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2d84ea\" data-id=\"c2d84ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84b8c59 elementor-widget elementor-widget-heading\" data-id=\"84b8c59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lockscreen ads\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfaa2d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfaa2d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-989f1d8\" data-id=\"989f1d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c51cf3a elementor-widget elementor-widget-image\" data-id=\"c51cf3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-2.32.58-PM-225x300.png\" class=\"attachment-medium size-medium wp-image-1008\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-2.32.58-PM-225x300.png 225w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-2.32.58-PM-768x1024.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-06-30-at-2.32.58-PM.png 1122w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27230c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27230c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74a7b3a\" data-id=\"74a7b3a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca2d5a0 elementor-widget elementor-widget-text-editor\" data-id=\"ca2d5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The last type of Amazon ad we\u2019ll speak about is lockscreen ads.<\/p><p>To be honest, I suspect many people swipe straight past lock screen ads. I\u2019ve tried them and didn\u2019t notice a significant improvement in sales.<\/p><p>I\u2019m not sure how many people see the ads in color, and in black and white, they don&#8217;t look particularly striking.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-592ce81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"592ce81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c23188a\" data-id=\"c23188a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31613c2 elementor-widget elementor-widget-heading\" data-id=\"31613c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Create an Amazon Ad Campaign\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22441f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22441f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1958088\" data-id=\"1958088\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4eb41e elementor-widget elementor-widget-text-editor\" data-id=\"c4eb41e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Next, I&#8217;m going to walk you through creating an Amazon Ad campaign from start to finish.<\/p><p>Keep in mind this might look a little bit different on your end depending on when you see this, and what country you&#8217;re from.<\/p><p>In order to create an Amazon ad campaign, go into your KDP account and click on the marketing tab.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad30692 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad30692\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67e4281\" data-id=\"67e4281\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2580e4 elementor-widget elementor-widget-image\" data-id=\"a2580e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"121\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/kdp-marketing-1024x155.png\" class=\"attachment-large size-large wp-image-979\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/kdp-marketing-1024x155.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/kdp-marketing-300x45.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/kdp-marketing-768x116.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/kdp-marketing.png 1438w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcfac28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcfac28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8001cad\" data-id=\"8001cad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bae76c elementor-widget elementor-widget-text-editor\" data-id=\"5bae76c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tYou\u2019ll then be taken to the marketing resources tab, where you can locate Amazon Ads to the left of Amazon author central. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0f0b39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0f0b39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0304953\" data-id=\"0304953\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be5083a elementor-widget elementor-widget-image\" data-id=\"be5083a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/resources-1024x557.png\" class=\"attachment-large size-large wp-image-980\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/resources-1024x557.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/resources-300x163.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/resources-768x418.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/resources-1536x836.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/resources.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2dea97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2dea97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9266b5\" data-id=\"d9266b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-608d21c elementor-widget elementor-widget-text-editor\" data-id=\"608d21c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>After selecting which region you\u2019d like to run ads in, click on Go to Ads Console.<\/p><p>You\u2019ll first be prompted to accept Amazon\u2019s Terms and Conditions and then to add a payment method.<\/p><p>On the next screen, you&#8217;ll be prompted to choose a campaign type.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddffe78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddffe78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c40d9e\" data-id=\"4c40d9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ca4051 elementor-widget elementor-widget-image\" data-id=\"6ca4051\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"433\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.40.13-PM-1024x554.png\" class=\"attachment-large size-large wp-image-994\" alt=\"Choose Campaign Type\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.40.13-PM-1024x554.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.40.13-PM-300x162.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.40.13-PM-768x415.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.40.13-PM.png 1424w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8efb13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8efb13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-480ecb7\" data-id=\"480ecb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e561295 elementor-widget elementor-widget-text-editor\" data-id=\"e561295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For this example, select Sponsored Products and click continue.<\/p><p>You\u2019ll first be asked if you&#8217;d like to do a <strong>Standard<\/strong> ad or a <strong>Custom text ad<\/strong>. Because this is a beginner guide, we&#8217;re going to select Standard.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-995 size-full\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.43.53-PM.png\" alt=\"\" width=\"2118\" height=\"440\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.43.53-PM.png 2118w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.43.53-PM-300x62.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.43.53-PM-1024x213.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.43.53-PM-768x160.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.43.53-PM-1536x319.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.43.53-PM-2048x425.png 2048w\" sizes=\"(max-width: 2118px) 100vw, 2118px\" \/><\/p><p>You&#8217;ll then be prompted to name your Ad Group. Think of these as an organizational tool, where a series of similar ads can be placed inside one bucket.<\/p><p>As far as naming conventions go, it&#8217;s common to mention the product name, campaign types, and targeting methods in a clean, and scannable format.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-996 size-full\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.46.42-PM.png\" alt=\"ad group\" width=\"2132\" height=\"626\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.46.42-PM.png 2132w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.46.42-PM-300x88.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.46.42-PM-1024x301.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.46.42-PM-768x226.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.46.42-PM-1536x451.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.46.42-PM-2048x601.png 2048w\" sizes=\"(max-width: 2132px) 100vw, 2132px\" \/><\/p><p>Next, choose the products that you want to advertise, searching by book title or ASIN.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-997 size-full\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.56.50-PM.png\" alt=\"\" width=\"734\" height=\"448\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.56.50-PM.png 734w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.56.50-PM-300x183.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p><p>Now it&#8217;s time to decide how you want to target your ad.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-998 size-full\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.57.43-PM.png\" alt=\"\" width=\"2116\" height=\"428\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.57.43-PM.png 2116w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.57.43-PM-300x61.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.57.43-PM-1024x207.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.57.43-PM-768x155.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.57.43-PM-1536x311.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-12.57.43-PM-2048x414.png 2048w\" sizes=\"(max-width: 2116px) 100vw, 2116px\" \/><\/p><p>I suggest letting Amazon do the choosing for you and going for <strong>Automatic Targeting <\/strong>at this stage, using the default bid.<\/p><p>When you feel more confident, you might like to try <strong>manual targeting<\/strong>.<\/p><p>I suggest you leave <strong>Negative Targeting<\/strong> for later when you\u2019re a little more familiar with Amazon Ads, but the idea here is that you can specify keywords and products that you <strong>don&#8217;t<\/strong> want your ads to show for.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-999 size-full\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.14.58-PM.png\" alt=\"Negative Targeting\" width=\"2124\" height=\"378\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.14.58-PM.png 2124w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.14.58-PM-300x53.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.14.58-PM-1024x182.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.14.58-PM-768x137.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.14.58-PM-1536x273.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.14.58-PM-2048x364.png 2048w\" sizes=\"(max-width: 2124px) 100vw, 2124px\" \/><\/p><p>Next comes your <strong>Campaign Bidding Strategy,\u00a0<\/strong>which we spoke about above.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1000 size-full aligncenter\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.16.55-PM.png\" alt=\"Campaign Targeting Settings\" width=\"2116\" height=\"1216\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.16.55-PM.png 2116w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.16.55-PM-300x172.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.16.55-PM-1024x588.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.16.55-PM-768x441.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.16.55-PM-1536x883.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-1.16.55-PM-2048x1177.png 2048w\" sizes=\"(max-width: 2116px) 100vw, 2116px\" \/><\/p><p>I suggest staying with fixed or down-only bids to start with.<\/p><p>Give your campaign a name and a start date. (The end date is optional but might work for you if you only want to advertise around the time of the launch of a new book).<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1001 size-full\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.41.39-PM.png\" alt=\"\" width=\"2114\" height=\"1064\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.41.39-PM.png 2114w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.41.39-PM-300x151.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.41.39-PM-1024x515.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.41.39-PM-768x387.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.41.39-PM-1536x773.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-12-at-2.41.39-PM-2048x1031.png 2048w\" sizes=\"(max-width: 2114px) 100vw, 2114px\" \/><\/p><p>Next, you\u2019ll be asked to put in a figure for your daily budget.<\/p><p>Nowadays most people start with at least $10 but you can go lower.<\/p><p>Amazon recently introduced a new setting for increasing your daily budget on high-traffic days, stealing it from the unspent budget of previous days.<\/p><p>This should take you to the point of running your first automatic campaign.\u00a0<\/p><p>Don\u2019t be disappointed, if you don\u2019t see instant results. A campaign usually takes a week or two to settle in.<\/p><p>Please let me know how your campaign does in the comment section.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d6f47d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d6f47d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5491dfd6\" data-id=\"5491dfd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-596cc1a8 elementor-widget elementor-widget-image\" data-id=\"596cc1a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"850\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg\" class=\"attachment-large size-large wp-image-955\" alt=\"\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-964x1024.jpeg 964w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-282x300.jpeg 282w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3-768x816.jpeg 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/06\/choice-screens-collections-white-e79aa2e3.jpeg 1000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71a02a64\" data-id=\"71a02a64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f22be12 elementor-widget elementor-widget-heading\" data-id=\"4f22be12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Introducing: <br><strong>Booklinker Collections<\/strong><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-affdc2e elementor-widget elementor-widget-heading\" data-id=\"affdc2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">One landing page for all your books. 100% free.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a7a7094 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2a7a7094\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f3435f2\" data-id=\"1f3435f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59eb6ddc elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"59eb6ddc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>One link for easy sharing of your books across your backmatter, websites, emails, and social media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d3b4ded elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3d3b4ded\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/geni.us\/booklinker-collections\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Check Out Collections<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52fe73c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52fe73c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-425afde\" data-id=\"425afde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69650f6 elementor-widget elementor-widget-heading\" data-id=\"69650f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c987e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c987e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2c6d14\" data-id=\"d2c6d14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2929155 elementor-widget elementor-widget-heading\" data-id=\"2929155\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How do you know if an Amazon ad campaign is truly profitable? \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94d8196 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94d8196\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97754a5\" data-id=\"97754a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a308f5 elementor-widget elementor-widget-text-editor\" data-id=\"9a308f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As mentioned earlier, an ACOS of 70% indicates that you\u2019re breaking even but for a good profit you want it to be considerably lower. If you\u2019re looking at the ROAS figure, ideally, you want this to be 3 and upwards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3570b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3570b83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a89b380\" data-id=\"a89b380\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b6914a elementor-widget elementor-widget-heading\" data-id=\"9b6914a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What should an author do if their ads are not profitable? \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b576d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b576d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cec459\" data-id=\"0cec459\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa486c3 elementor-widget elementor-widget-text-editor\" data-id=\"fa486c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Assuming your Amazon Ads aren\u2019t profitable, the first thing I would do is look at your bidding and consider revising it upwards.<\/p><p>It may also help if you spruce up your cover. If you\u2019ve used Amazon\u2019s cover creator to design your cover, consider using a professional designer.<\/p><p>I\u2019ve found that it\u2019s well worth the investment and doesn\u2019t have to cost a huge amount. You\u2019ve spent a lot of time on that book so send it out into the world looking good.<\/p><p>Look at your book description. Is it interesting and compelling or could you make it more so?<\/p><p>Check the price you\u2019re charging to make sure it\u2019s competitive.<br \/>You might also try to get more reviews by contacting book bloggers or review services.<\/p><p>Book bloggers usually review for free and you only need to provide a copy.<\/p><p>If you\u2019re still having no success, it may be best to drop Amazon advertising for the moment and concentrate your efforts elsewhere, for example on using one of the paid newsletter promotions available.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4efe593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4efe593\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a687302\" data-id=\"a687302\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec2d1dc elementor-widget elementor-widget-heading\" data-id=\"ec2d1dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are there any other additional software tools that you use when running Amazon ads? <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1246e4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1246e4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48ff436\" data-id=\"48ff436\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75192e3 elementor-widget elementor-widget-text-editor\" data-id=\"75192e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are a variety of tools out there that can aid you in your Amazon Ad efforts. <a href=\"https:\/\/kindletrends.com\/\" target=\"_blank\" rel=\"noopener\">KindleTrends<\/a> is a market research newsletter that sends out a weekly report full of data surrounding the Kindle Store.<\/p><p>Examples of the data mentioned are:<\/p><ul><li>Percentage of books in a genre that are standalone vs series<\/li><li>Percentage of books that are in KU vs Wide<\/li><li>Percentage of books that are <a href=\"https:\/\/booklinker.com\/blog\/self-publishing-vs-traditional-publishing\/\">self-published vs traditionally published<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9737769 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9737769\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aec84d\" data-id=\"8aec84d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40420ff elementor-widget elementor-widget-text-editor\" data-id=\"40420ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/publisherrocket.com\/\" target=\"_blank\" rel=\"noopener\">PublisherRocket<\/a> is another market research tool by the Kindleprenuer Team.<\/p><p>It\u2019s a bit more interactive than KindleTrends as it\u2019s actually a piece of software that you can jump into.<\/p><p>Below are some of the ways that PublisherRocket can help you as an author:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f9e37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f9e37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a8cb63\" data-id=\"0a8cb63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b16b6 elementor-widget elementor-widget-image\" data-id=\"63b16b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"240\" src=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/PublisherRocket-1024x307.png\" class=\"attachment-large size-large wp-image-981\" alt=\"Publisher Rocket\" srcset=\"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/PublisherRocket-1024x307.png 1024w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/PublisherRocket-300x90.png 300w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/PublisherRocket-768x230.png 768w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/PublisherRocket-1536x461.png 1536w, https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/PublisherRocket.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5618e01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5618e01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-854f06e\" data-id=\"854f06e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea77f6e elementor-widget elementor-widget-heading\" data-id=\"ea77f6e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do you need Amazon Author Central? \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54803e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54803e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ecb5f4\" data-id=\"1ecb5f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28c469e elementor-widget elementor-widget-text-editor\" data-id=\"28c469e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Another common question that\u2019s asked is if an Amazon Author Central page is needed to run Amazon Ads.<\/p><p>An Author Central page is by no means required for you to run ads, but can potentially increase your ad\u2019s conversion rate.<\/p><p>Think about it, it\u2019s a place where potential readers can go in order to learn more about an author.<\/p><p>The most successful authors build strong connections with their reader base, and an Author Central page is a great place to do that.<\/p><p>I always find it disappointing when I click on an author&#8217;s name and find no extra information about them, just a list of their other books.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fcee1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fcee1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d922be0\" data-id=\"d922be0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-060e223 elementor-widget elementor-widget-heading\" data-id=\"060e223\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Should New Authors Hire an Ad Agency or a Done-for-you Amazon Ad Service? \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d55ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d55ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd69858\" data-id=\"cd69858\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6719999 elementor-widget elementor-widget-text-editor\" data-id=\"6719999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many new authors wonder if they should hire a service to run their Amazon Ads for them.<\/p><p>Unfortunately, due to the limited margins available, it doesn\u2019t make much sense for a new author to hire an ad service.<\/p><p>Any net ROI would probably just go straight to the agency, leaving little to nothing left for the author.<\/p><p>I find that with 13 books in the Inspector de Silva series, I can manage my ads myself, but I would, however, suggest that you consider outsourcing your Amazon Ad campaigns if you are a prolific author with say 50+ books, particularly if you write under many different pen names.<\/p><p>In that case, it might be too difficult and time-consuming to successfully manage all the campaigns yourself.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1906e65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1906e65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a299ee6\" data-id=\"a299ee6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca8ebfd elementor-widget elementor-widget-heading\" data-id=\"ca8ebfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Do I go About Doing Manual Targetting?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd85da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd85da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e147702\" data-id=\"e147702\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16a3e61 elementor-widget elementor-widget-text-editor\" data-id=\"16a3e61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In order to decide on the authors whose books might mesh well with yours, so that adverts appearing on their pages will hopefully attract new readers to your books, you can use your knowledge of other successful authors in your genre and in addition look at the Also Bought on their pages.<\/p><p>These can help you to find authors you hadn\u2019t thought of. You can also list relevant keywords. For example, if you\u2019ve written a romance set in Cornwall, you might try Cornish romance.<\/p><p>A word of caution, if you decide to attempt manual targeting, don\u2019t try to list every single possible \u201crelevant\u201d author or keyword.<\/p><p><strong>Fewer accurate keywords and authors are better than many only vaguely accurate ones. I recommend around 25 keywords maximum.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6fa147 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6fa147\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d20f6ea\" data-id=\"d20f6ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d14977 elementor-widget elementor-widget-heading\" data-id=\"0d14977\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-712886a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"712886a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee8eb92\" data-id=\"ee8eb92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-919c258 elementor-widget elementor-widget-text-editor\" data-id=\"919c258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Opinions differ as to the name of the advertising guru who said \u201cI know that half of what I spend on advertising is wasted, I just don\u2019t know which half\u201d, but with modern methods of data gathering and analysis, that\u2019s not quite as true as it used to be.<\/p><p>I hope this article has helped to demystify Amazon Ads, and I wish you lots of success with them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amazon ads are one of the most powerful book marketing tools out there, placing your book in front of audiences that already know they want to buy their next book. That being said, for a new author, the idea of throwing money at a marketing channel that may or may not return your investment is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[46,11],"tags":[],"ppma_author":[47],"class_list":["post-970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-author-book-marketing","author-harriet-steel"],"authors":[{"term_id":47,"user_id":0,"is_guest":1,"slug":"harriet-steel","display_name":"Harriet Steel","avatar_url":{"url":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Harriet-Steel-1.jpg","url2x":"https:\/\/booklinker.com\/blog\/wp-content\/uploads\/2023\/07\/Harriet-Steel-1.jpg"},"description":"Harriet Steel is a British author who writes vintage-style mysteries set in Sri Lanka. The idea for these was sparked off by a memorable stay on that lovely island, and they are set there in the 1930s and 40s when it was still the British colony of Ceylon.  Harriet\u2019s love of history, travel, and gardening helps to shape her writing.","first_name":"","last_name":"","user_url":"https:\/\/harrietsteel.com\/","facebook":"","twitter":"https:\/\/twitter.com\/harrietsteel1","instagram":"","linkedin":"","youtube":"","tiktok":""}],"_links":{"self":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/comments?post=970"}],"version-history":[{"count":0,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/posts\/970\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media\/1131"}],"wp:attachment":[{"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/media?parent=970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/categories?post=970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/tags?post=970"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/booklinker.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}