11 Marketing Updates you need to make, Learn how to use BookBub Ads, – Booklinker April 2026 Broadcast #1
One book link, Every store Booklinker.com
4/7/2026
Hello,
It’s springtime in the U.S. which means one thing…spring cleaning!
There is one area of cleaning most of us forget about and no it’s not washing your windows. I’m talking about a spring cleaning for your books. There are elements of our author business that happen behind the scenes that need some occasional attention.
Think of it like cleaning out the pantry or a closet. There are probably things in there you don’t need anymore or maybe they need to be replaced (like that can of garbanzo beans that expired 2 years ago).
Here’s a list to get you going. And trust me, you will feel great when it’s done. Then you won’t have to worry about it until I bug you about it next year.
(Download this pdf if you want to print off the list Book Spring Cleaning List for Authors.pdf)
Go through this list and check things off as you go:
☐ Booklinker links
Click a few of your links and make sure they’re going to the correct book and correct retailers. If your book is now available in a new store, refresh your Booklinker links so readers have more options.
☐ Booklinker Collection pages
Log into your Booklinker account and look are your current Collection pages. Do you have a new book you can add to a current collection? Are there new collection pages you can create to help your current marketing efforts.
☐ Book descriptions
Read them with fresh eyes. Is there a hook? Is the genre and tone clear? Are they visually appealing with a good balance of white space and text? If you’ve improved as a writer (and you have), your descriptions probably need a refresh too.
☐ Author bio
Update anything outdated: number of books, genres, awards, or even your tone. This should reflect the author you are today, not when you first started. And don’t forget to update your profile pic as well.
☐ Website links
Go page by page on your website and click everything: book links, newsletter signup, buttons. If something doesn’t work, fix it now (before a reader finds it first).
☐ Reader magnet
Download it and review it like a reader would. Does it still match your current books and genre? Is it the best “first impression” of your writing? Is it the most current file with the most recent back matter?
☐ Front and Back Matter
Check the information you have in the front and back of your books. Do you need to add additional books you’ve published? Are your links/QR codes current (this is a good place to add Booklinker links)? Is your author bio current?
☐ Retailer pages (Amazon, Apple, etc.)
Look at your book pages like a shopper. Are your categories accurate? Is your series info complete? Do you have an author central page on Amazon?
☐ Newsletter Automation
Click through your welcome sequence and any automated emails. Make sure links work and you’re not pointing readers to outdated books or old promos.
☐ Social profiles (link in bio)
Check your main link in your bio. Does it still take readers where you want them to go right now (latest release, reader magnet, series starter)? Do you need to update your profile pic?
☐ Keywords & Categories
Dig into the metadata and check the keywords, categories and BISAC categories to make sure they are the best choices.
What is one thing you are going to do for your author spring cleaning? Reply and let me know.
Happy Marketing!
Kerrie
Kerrie
Booklinker Author Liaison
Kerrie Flanagan
Next Free Webinar
In this introductory session, you’ll learn all about BookBub Ads — the display ads platform that’s just for books! Both beginners and seasoned advertisers will learn how to create effective campaigns on the BookBub platform, the best types of books to promote, and how to improve their results to sell more books while using Booklinker links to send readers exactly where you want them to go.
Register today: https://booklinker.mykajabi.com/Bookbub-Ads-Authors
👉 Monthly Marketing Tip
Leverage Preorders: Set up pre-orders with an exclusive bonus (e.g., a bonus chapter, character art) to incentivize early purchases.
Alliance of Independent Authors
Booklinker is now a proud member of Alli. This great organization is a wealth of information, resources and they are amazing advocates for indie authors. They have many useful benefits for members. Helping indie authors, both members and nonmembers, is one of the reasons they are a fantastic organization. Check out their YouTube channel and you will see what I’m talking about.
Industry News & Articles ✍🏽
🌟From Author to Authorpreneur: Advanced Book Marketing Strategies That Work
Becoming an authorpreneur isn’t about doing more marketing, it’s about building systems that continue working long after a single launch ends.
🌟Book Output Topped Four Million in 2025
The total number of books published in the U.S. in 2025 with ISBN numbers jumped 32.5% over 2024, to more than four million books, according to statistics compiled by Bowker.
🌟How Indie Authors Market Literary Fiction, with Orna Ross
Many literary fiction authors feel caught in the middle, shut out of a traditional literary establishment that foregrounds their genre, but also out of indie advice urging marketing methods that feel misaligned.
Have you created or used a Booklinker link recently to give your readers a choice of retailers or direct them to the correct Amazon stores around the world?
Conferences I am attending:
- IBPA Publishing University Conference in Portland, Oregon, May 14-16
Are you attending any conferences this year? Let me know.
Quote
“Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.” — Shafqat Islam
About Booklinker
Booklinker is a free service that helps authors save time and sell more books with a single, localized link for their entire international audiences.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.
