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Hello Reader

“Growth and comfort do not coexist.”
​— Ginni Rometty (Former IBM CEO)

Marketing our books can definitely push us out of our comfort zone. It’s an area many authors are not familiar with, so rather than risk stepping into that unknown territory, they do nothing. They stay in their writer space where they feel safe. The problem is, you can’t fit many readers in that little bubble of yours. If you want readers to find your book, you need to step out and that means being uncomfortable.

Think of it like traveling. When you visit a new place, especially one far away with a different culture, at first you are unsure of where things are and what the “norms” are. You have maps, you’ve done your research and you have a list of where you want to go.

What if once you got to your location, you stayed in the hotel the whole time because venturing out felt uncomfortable. Obviously you wouldn’t see anything. But what if each day you picked one new place to see. You would become more familiar with the area. That uncomfortable feeling would still be there, but now you have a bit of experience. And if you brought a travel buddy, you could help and support each other.

What if you approached book marketing like this?

Yes it can be uncomfortable, but that’s a good thing. As Ginni Rometty said, “growth and comfort can’t coexist.” If you want to grow as an author and get your books into the hands of new readers, you are going to have to step out of your comfort zone. There are plenty of “maps” and resources available to help you, as well as other authors willing to come along on the journey with you.

I will end with this quote from one of my favorite movies You’ve Got Mail (any other RomCom fans out there?).

“Sometimes I wonder about my life.
I lead a small life, well, valuable, but small,
and sometimes I wonder, do I do it because I like it
or because I haven’t been brave?”

If you’ve been hesitant about marketing your books, it’s time to step out and be brave.

What is one thing you have done recently with book marketing that brought you out of your comfort zone? Let me know.

Happy Marketing!

Kerrie

Kerrie
Booklinker Author Liaison
​Kerrie Flanagan​

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Industry News & Articles ✍🏽

🌟 Examples of Book Marketing That Drove Sales​
Selling thousands, or even millions of books, isn’t just luck — it’s the result of smart book advertising strategies. Smart self-published authors are proving that it’s possible to not just pack a local library with eager buyers, but also turn a 99-cent eBook into a seven-figure payday. Learn how they did it.

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🌟 Estate Planning for Authors​

The notion of one’s own demise is curiously repugnant for some people. I had an uncle who steadfastly refused to contemplate it or take any action about it. This meant that when he did pass, his affairs were in chaos. This is not a good look for anybody, but 10 times out of 10, it’s particularly bad if you are an author or creative. Because you have more value than just your personal property. You have intellectual property: the copyrights to your fiction or art. And these can be a huge cause of contention after you’re no longer around.

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🌟 How Writers Can Use Geniuslink and Analytics to Sell More Books​

As a writer, you want to direct your energy toward storytelling, not chasing broken links, wasting time finding all the many, many links, or wondering where your readers come from/end up. GeniusLink and free Booklinker give you the data you need to make smarter marketing decisions, so you can focus on writing while still knowing what’s working.

📚 Great Conference​

One of the premier Indie author conferences is happening this November
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Every November 1000+ authors descend on Las Vegas. They are all there to attend Author Nation to learn about all aspects of Indie Publishing, meet industry professionals, connect with other writers and connect with readers.

For the past couple years, I’ve attended this amazing event. I always leave inspired and filled with great strategies and tips about marketing, time management ideas, the current state of the industry, helpful products/services (on vendor day) and so much more that helps me continue to grow my author business.

Besides all that, I always make great connections there. In fact it was 2 years ago that I met the Booklinker team there and started working on some small writing projects for them. It eventually grew into my current position as author liaison.

I will be there again this year, along with other members of the Booklinker team. If you plan to be there, reply and let me know. We’d love to connect with you there.

There is still time to register and get in on the hotel block for discounted rooms. If the investment to be there in person is too much, there is a digital option. ​

Join Us at Author Nation: https://geni.us/AuthorNation2025 *
p.s. James Patterson is the opening keynote speaker.

👉 Monthly Marketing Tip

Develop a Content Calendar:​
Plan and schedule your marketing activities to ensure consistency across all channels. A content calendar helps you stay organized and seize every promotional opportunity.

📚 Recommended Indie Author Marketing & Industry Books

Looking to expand your book marketing knowledge? Here are some book I recommend from indie authors and marketing experts.*
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*This email may contain affiliate links, which means we may receive a commission if you click and purchase

Quote

“Marketing is not about the stuff you sell, but the stories you tell.” — Seth Godin

About Booklinker

​Booklinker is a free service that helps authors save time and sell more books with a single, localized link for their entire international audiences.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.

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