Are you ready for Prime Big Deal Days? | Free 99¢ Promo | KDP Lessons
One book link, Every store Booklinker.com
09/25/2026
Hello authors,
Amazon’s Prime Big Deal Days are October 6–7. Are you doing anything to take advantage of them?
You don’t have to create a huge promotion or spend a lot of money. But with more people shopping on Amazon and looking for deals, this can be a good opportunity to put a little extra attention on your books.
And you still have time to put something together.
Here are a few ideas:
Discount a book. Consider lowering the price of the first book in a series to encourage new readers to give it a try. If they enjoy it, you have the potential for read-through to the rest of the series.
Promote a boxed set or omnibus. Shoppers are already looking for value, so this can be a great time to highlight a bundle that gives readers multiple books for one price.
Schedule a newsletter promotion. If you plan to discount a book, look at paid newsletter opportunities now. Don’t wait until October 5 to see what’s available.
Coordinate with other authors. Set up a newsletter swap or group promotion with authors who write for a similar audience. You can help each other reach more readers during the event.
Use your own newsletter. Let your readers know about your deal and give them a reason to buy now. If you’re promoting several books or series, you could also create a Booklinker Collection Page and send readers to one place where they can see all of them.
You don’t have to do all of these. Pick one or two that make sense for your books, your budget and the time you have available.
The important thing is to decide now, so you’re ready when October 6 rolls around.
What is one thing you plan to do for Prime Big Deal Days? Let me know.
Happy Marketing!
~Kerrie
Kerrie Flanagan
Content & Community Manager
Booklinker
Kickstarter Campaign
In the previous Booklinker Broadcast I talked about Kickstarter and how you don’t have to ask for thousands of dollars to have a successful campaign. Here is the campaign my coauthor and I are currently running. You can see our goal, rewards and basic setup. It isn’t anything too complicated and it is well on its way to being a successful campaign.
Take a look at our current campaign here.
Calling All Mystery, Thriller, Horror & Paranormal Romance Authors: 99¢ Collections Promo
This is a free group promotion for authors. We’re building two Booklinker Collections, one page for each genre, featuring 99¢ ebooks. Every participating author shares their Collection link with their readers, so each book reaches readers from all the other authors in that Collection too. The promo runs October 4–21, over Prime Big Deal Days. Our September Sci-Fi & Fantasy Collection brought in more than 600 reader visits and more than 770 clicks through to the featured books, from the US, UK, Canada, Australia and beyond.
The two Collections:
- Mystery, Thriller & Horror
- Witchy & Paranormal Romance
The guidelines:
- Your ebook must be priced at 99¢ on Amazon for the full promo, October 4–21.
- You agree to share the Collection link with your readers at least once during the promo.
- If you took part in last month’s Sci-Fi & Fantasy promo, please sit this one out so other authors get a turn.
To submit, reply to this email with:
- Your name (or pen name)
- The email address where you’d like to receive the promo link and graphic
- Your book’s Amazon link
- Which Collection it fits: Mystery, Thriller & Horror, or Witchy & Paranormal Romance
Deadline: Submissions close Monday, September 28, at 5:00 p.m. EDT. We can’t accept books after that.
Book Marketing Lab Members:
Get Ready for Prime Big Deal Days
If you’re planning a Prime Big Deal Days promotion for October 6–7, there are three lessons in the Author Marketing Course that can help you put your plan together:
Lesson 29: Build Your List, Swaps and Group Promotions
Find ways to reach new readers through collaborations and promotions.
Lesson 31: Promo Stacking Strategies
Learn how to combine several promotional efforts so you’re not relying on just one.
Lesson 32: Monthly and Quarterly Planning
Map out what you’re promoting, when you’re promoting it and what you want your promotion to accomplish.
Already a member? Head into the course and use these lessons to start planning now.
Not a Book Marketing Lab member yet? You’ll get access to the complete Author Marketing Course, our webinar replay library and The Lab community. Choose the $9/month membership or a one-time Lifetime Membership and keep access for life.
Learn more about The Book Marketing Lab
Industry News & Articles ✍🏽
🌟 What I’d Do Differently If I Started KDP Today
When Dale L. Roberts started with Amazon KDP, he thought it would be easy. He figured he could publish some books for free and start making money. He even left his cushy day job after his first royalty check came in at a little over twenty bucks. A few months later, things started to spiral out of control. Since then, Dale has made plenty of mistakes and learned some painful lessons about what it takes to make KDP work. Whether you’re brand new to KDP or have already published a few books, he’s sharing ten things he wishes he’d known before he started.
🌟 Launch Day Is Not Judgment Day
After more than twenty years as a published author, Susanne Dunlap entered a whole new world when she began self-publishing Regency romance. A year and six books later, the experience has been exhilarating, terrifying and humbling, with plenty of lessons along the way. She shares what she wishes she’d known when she started and what other indie authors can learn from her experience.
🌟 3 Simple Steps to Maximize Free Book Downloads
Offering your book for free is a great way to hook readers into a series, grow your mailing list, and reach readers who wouldn’t take a chance on you at full price. But a free price tag doesn’t do much on its own; you still have to get the book in front of readers. There are so many ways to promote books, but if you’re making a book permafree or scheduling a limited-time free discount, here are three easy places to start.
Conferences Booklinker Will Be Attending
- Frankfurt Book Fair In Germany October 7-11, 2026
- Author Nation in Las Vegas November 10-13, 2026
- Superstars Writing Seminars in Colorado Springs February 4-7, 2027
Are you attending any conferences this year? Let me know.
Help Improve Booklinker
Do you have an idea for a new feature or how we can improve on what we already have? We want to know your thoughts about Booklinker updates.
We have created a place where you can leave us feedback about the Booklinker website, your dashboard, link features, and how the program works.
Share your suggestions and vote on what matters to you most.
About Booklinker
Booklinker is a free service that helps authors save time and sell more books with a single, localized link for readers around the world.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.
