Before you try another marketing strategy…
One book link, Every store Booklinker.com
08/12/2026
Hello authors,
There is always another book marketing strategy to try. A new social media platform, a different type of ad, a promotion everyone is talking about. The list never ends.
But before you add something else to your marketing to-do list, I want you to stop and look at what you’re already doing.
I’ve talked before about how trying to do everything can lead to burnout. More marketing isn’t necessarily better marketing. Sometimes the better choice is to figure out what’s working and do more of that.
Let me help you get started. Write down 3–5 things you’re currently doing to market your books. Maybe that’s sending a newsletter, running Facebook ads, doing newsletter swaps, posting on TikTok or participating in promotions.
Now look at each one and ask yourself:
Is it working? Is it bringing you sales, clicks, new subscribers, engagement or whatever result you’re hoping for?
Is it worth it? Is the result worth the time and/or money you’re putting into it?
Do you want to keep doing it? This one matters too. If you absolutely hate doing something, chances are you aren’t going to stick with it.
Now, based on your answers, decide what you should KEEP, ADJUST or PAUSE.
Then, for the next 30 days, focus on 1–3 things from your KEEP or ADJUST list. Don’t add anything new. Instead, see what happens when you put more of your marketing time and energy into what’s already showing potential.
At the end of the month, look at your results again. Then you can decide what’s next.
Now I want to hear from you! What ONE thing are you going to focus on for the next 30 days?
Hit reply and let me know. I’m excited to see what you are choosing. And once you tell me, it’s official. You’re committed for the next 30 days. 😊
Happy Marketing!
~Kerrie
Kerrie Flanagan
Content & Community Manager
Booklinker
Free Webinar Thursday
I’m excited about our next Booklinker webinar because we’re doing something a little different.
I’ll be joined by Lee Elwell, Head of Marketing at Geniuslink, for a live Ask Us Anything session. Between the two of us, we bring decades of marketing experience working with authors, creators, and online businesses, and we’re opening the floor to your book marketing questions.
Wondering where to focus your limited marketing time? Struggling with social media, metadata, newsletters, advertising, launches, or reaching more readers? Bring your questions and we’ll share our perspectives, ideas, and practical advice.
And we won’t leave everything up to the Q&A. Lee and I will also share five marketing strategies we think every author should know, with ideas you can put to work no matter your genre, experience level, or budget.
Come with your questions. You’ll leave with answers, new ideas, and a clearer sense of what to focus on next.
P.S. To get the replay you must register.
What One Author is Trying
In my last Broadcast, I asked what you were doing to market your books. Author Anthony Hedger shared an idea I thought was clever enough to pass along.
Anthony had magnetic signs made for both sides of his van promoting his horror books, The Silver Bow Trilogy. The signs are simple:
IF YOU DARE
HORROR AUTHOR
anthony-hedger-novels.co.uk
“IF YOU DARE” is the hook to catch someone’s attention, followed by what he writes and where they can find him.
Here’s the interesting part. During the first month he had the signs on his van, his website received more than 250 views, a big increase from his normal traffic.
The signs are always working for him. People can see them when he’s driving, sitting in traffic, parked at the supermarket or even when the van is sitting in his driveway.
Anthony hasn’t seen additional book sales yet, but it’s still early and he feels it’s worth continuing.
Thanks for sharing your creative marketing idea, Anthony!
Industry News & Articles ✍🏽
🌟 Ways to Engage Readers
Most readers think that writers only write. But these days, most authors have to either help promote their books or, with indie publishing, do all the promotion. Marketing that works involves connecting with readers. Patricia Bradley shares a few ideas on how to engage with readers.
🌟 Nine Myths About Book Publicity That Are Holding You Back
You can’t just use the same approach for every book, author, and audience. What works for one project may flop for another—and that’s okay. That’s not a failure, that’s a sign that there’s no one-size-fits-all solution when it comes to publicity. The problem is, when publishers, authors, or even fellow publicists fixate on old rules about what can or can’t be done, they might be missing out on some great opportunities. Here are nine myths that need to quietly exit the room, debunked by what’s actually working in the modern publicity landscape.
Conferences Booklinker Will Be Attending
- Frankfurt Book Fair In Germany October 7-11
- Author Nation in Las Vegas November 10-13, 2026
Are you attending any conferences this year? Let me know.
Help Improve Booklinker
Do you have an idea for a new feature or how we can improve on what we already have? We want to know your thoughts about Booklinker updates.
We have created a place where you can leave us feedback about the Booklinker website, your dashboard, link features, and how the program works.
Share your suggestions and vote on what matters to you most.
About Booklinker
Booklinker is a free service that helps authors save time and sell more books with a single, localized link for readers around the world.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.
