Have you reached this yet [FIRST NAME GOES HERE]? + KDP Changes, Email Marketing, Pricing Strategies – Booklinker May Broadcast
Hello Reader,
Just like with a good novel, an intriguing nonfiction book can pull me in and capture my attention. That is exactly what happened when I read Tipping Point by Malcolm Gladwell. He describes this concept as “That magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire.”
After reading it, I thought about how this applied to self-publishing. This idea that at a certain point in an author’s career, all the hard work with writing, publishing and marketing, hits a tipping point like a domino train and gains momentum.
It’s that moment we all dream of.
When we see authors who are financially successful and able to make a great living from their writing, it may seem like it happened overnight. But if you dig deeper, you will find that in most cases, it happened after years of hard work and publishing 8 or more books.
When readers love a book, the first thing they do when they finish it, is look for more books from that author. The tipping point usually occurs when one book becomes popular, and the author have a solid backlist or upcoming books in the series to direct readers toward. Then if the author continues to publish books, it will keep this momentum going.
For me, this is encouraging because it reassures me that if I keep writing, publishing and marketing books readers enjoy, the tipping point of a full-time income from just my books will happen. This keeps me motivated because I would hate to give up and wonder if the next book was “the one.”
The one thing I do know from talking to authors, listening to and reading author interviews, is that it takes time. A tipping point can only happen if there is enough built up that can tip. For us this means writing and publishing consistently, reaching and connecting with readers through marketing and understanding it takes time.
We all have our own definition of success. So your tipping point will be different from other authors. That’s okay. The bottom line, you got this!
Have you reached your tipping point yet, Reader? Let me know about it so we can all celebrate with you. If you haven’t yet, what things are you doing to move in that direction? I will share these in the June Booklinker Broadcast.
In the meantime, here is a post about 8 bestselling authors who share what the moment was when they hit their tipping point.
Happy Marketing!
Kerrie
Booklinker Author Liaison
Kerrie Flanagan
Last month I asked for volunteers to share links to their A+ content to one of their books on Amazon. Thanks to those of you who responded and shared your A+ links. If you are looking for examples of other authors using this great tool, check out these:
Jonna: https://mybook.to/hearinggodsvoice (Jonna gets bonus points for using her Booklinker link)
Fran: https://www.amazon.co.uk/Holding-Paradise-Fran-Clark/dp/0993338127
Michael: https://www.amazon.com/dp/B0DNRG6ZKG
A.K: https://geni.us/StrandedDuBoff
Industry News & Articles ✍🏽
🎉 James Patterson is Headlining AUTHOR NATION 2025!
You read that right—bestselling author James Patterson is the AUTHOR NATION 2025 keynote speaker! If you’ve ever wanted to learn from one of the most successful authors in the industry, this is your chance.
Tickets are on sale now!
AND Booklinker will be at Author Nation so you can meet the team in person (and we usually host a special mixer at the event for our wonderful Booklinker clients like you).
🌟 5 KEYS TO AN AUTHOR BIO If you’ve ever treated your author bio like an afterthought, you’re not alone. A lot of writers do. But here’s the truth… Your author bio does way more than fill space on your book’s Amazon page. Here is a video from Kindlepreneur that share how to write a great author bio.
🌟 Pricing Strategies to Sell More Books Without Undervaluing Your Work When self-publishing a book, pricing is one of the most critical decisions an author makes. Set the price too high, and you risk scaring off potential readers. Set it too low, and you may attract the wrong audience, struggle with profitability, or even devalue your work. Learn what works.
🌟 KDP Reducing Print Book Royalty Rate
In today’s newsletter from Hidden Gems Books there was information about the upcoming change with print royalties in KDP. This is definitely something every Indie author should be aware of so I wanted to share what Craig Tuch with Hidden Gems Books said about it:
The big and unfortunate news story this week has been the announcement that KDP is reducing the royalty rate of any print book priced under $9.99 from 60% to 50%.
I first saw the news of this via email on Friday, but it’s been making the news everywhere since then.
The reasoning is that there are increasing operational costs, but I’m not sure how much I buy that excuse. But you can read all about the changes via the KDP help page about it. That page has a chart that shows the different royalty rates and affected prices across all the different marketplaces. So the threshold for US books is 9.99, but for Canadian books, as an example, it’s $13.99.
This serves as yet another reminder about the dangers of keeping all of your eggs in one basket, and relying too heavily on a “partner” like Amazon. They are no friend to self-publishers. On the plus side, there are plenty of other options for your print books, and Dale has a few suggestions of these near the end of his video here.
Just remember, if you stick with KDP, you’ll need to either eat the royalty cut or raise your price above the threshold (if they aren’t already) before June 10th, 2025.
👉 Monthly Marketing Tip
Pitch Guest Posts to Niche Bloggers:
Identify blogs where your target readers already spend time—whether it’s genre-specific book blogs, lifestyle sites, or writing communities—and reach out to ask if they accept guest posts.
Offer unique content that adds value to their audience (not just self-promotion), and include a short bio with a link to your book or newsletter. This strategy builds credibility, expands your reach, and introduces your work to readers who are already interested in your genre.
🙋🏻♀️ Quick Poll 🙋🏽
The Booklinker team is in the early stages of creating genre-focused newsletters for readers, featuring Booklinker authors. There will be no cost to have your book featured, but there will be a vetting process.
We will have some criteria like you must have a newsletter, professional cover, certain number of ratings… For now, we’d like to know if there is enough interest to keep moving forward with this. Let us know your thoughts.
📚 Recommended Indie Author Marketing & Industry Books
Looking to expand your book marketing knowledge? Here are some book I recommend from indie authors and marketing experts.*
*This post may contain affiliate links, which means we may receive a commission if you click and purchase
Booklinker Blog Post:
Email Marketing for Authors: Turn Subscribers to Superfans
Email lists are the foundation of any successful indie author’s marketing strategy.
They allow authors to communicate with their most dedicated fans outside the control of social media algorithms.
For a variety of reasons, many authors tend to put off creating their list, as they’re unsure how to go about the process.
That’s why we asked Nick Thacker, a USA Today bestselling author, and founder of AuthorEmail.com, to create the ultimate guide on email marketing for authors.
About Booklinker
Booklinker is a free service that helps authors save time and sell more books with a single, localized link for their entire international audiences.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.