Learn from the Boss, Black Friday tips, Vegas Baby- Booklinker November Broadcast #1
Hello Reader
First, a huge shoutout to all the fabulous authors who stopped by the Booklinker table at Author Nation to say hello and create their very first Booklinker link. Woo Hoo! Welcome to our wonderful community of authors.
In my previous newsletter I talked about the importance of community. As I write this, I am sitting on a patio in Las Vegas, taking a break in between the sessions at the Author Nation conference.
It is only day two and there have some amazing presentations, inspiration and connecting with other writers. I will give you a more in depth reflection in my next broadcast, but I wanted to just share some immediate thoughts from one session.
Marketer Andrew Davis shared with us the idea of ditching the “old” sales funnel approach when marketing our books and instead look at creating loyalty loops. He challenged us to pay attention to the journey readers go through before they purchase our book and then once they do buy it, how are we connecting with them.
It makes me think of the well known quote from Maya Angelou, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
This is more than just what they feel when they read your book, but its how they feel when you interact with them on social media, in your newsletter and in emails. What kind of experience do you provide them?
As the quote says, people will remember how you made them feel. And if that is positive, then chances are they will share that with others. This is what makes loyal fans.
How can we apply that to our book marketing? I’m not 100% sure yet, but it does make me think of the back matter in my book immediately after are reader finished a book, my newsletter, following up with readers that sign up for my reader magnet to touch base with them… There are so many ideas running through my head it’s hard to pull them all together at the moment; but I’ll get there.
If you have a way you connect with your readers that makes them loyal fans, I would love hear it. Then I can share it in my next Broadcast.
Happy Marketing!
Kerrie
Kerrie
Booklinker Author Liaison
Kerrie Flanagan
Learn From the Boss (no not Bruce Springsteen)
Booklinker CEO Jesse Lakes (aka my boss) is doing a free talk on November 17th about how to get the most from you Booklinker links. I highly recommend you register for it and attend the live event or watch the recording.
November 17th
Register here: https://geni.us/JesseBooklinkerTalk
Q&A [FREE]: Book Links, Bigger Reach: How to Share Your Book the Right Way w/ Jesse Lakes, CEO of Booklinker
If you’ve ever struggled with managing multiple retailer links or wondered how to reach international readers more effectively, this conversation is for you. Join Jesse Lakes, co-founder and CEO of Booklinker, for a behind-the-scenes look at how smart book links can help authors expand their reach, simplify marketing, and understand their readers.
It’s Time!
Join today: https://geni.us/TBBCCohort2
Do you struggle with marketing your books? Are you so overwhelmed with all the information and options that you don’t do anything? If this is you, I can help. Membership to the Book Business Collective has opened up again.
Built around The Complete Book Marketing Course I created, the membership combines step-by-step training, live sessions, expert guidance (from me), and being part of an engaged author community.
Here is what Don, a current TBBC member had to say about the course.
“I am thrilled with the depth and breadth of your marketing course. It is exactly what I need to move forward with my marketing, and I thank you for that. You’ve turned me on to all the resources I need to get it done, plus you’ve kicked open doors I didn’t know were there.”
And here is the REALLY good news. You can get all of this for just $9.00 per month.
It’s time to stop struggling with your marketing and learn strategies that fit your schedule and budget so you can get your books into the hands of new readers.
Start being a better marketer today: https://geni.us/TBBCCohort2
Industry News & Articles ✍🏽
🌟 The Great Author Central Lockout
Amazon has recently introduced a troubling barrier for authors trying to manage their presence on Author Central. Many writers now get error messages claiming they need “publisher permission” to edit fields—even when they self-publish. These locked fields include vital marketing spaces like “From the Author,” “About the Author,” and alternate back-cover copy—places where your voice, keywords, and messaging matter most. In this post, we’ll walk you through effective Amazon Author Central tips for pushing past these restrictions, recovering your control, and optimizing every field once you’re back in.
🌟 How to Use Email Marketing to Sell More Books Directly to Readers
Email marketing is at the core of a strategy that many authors overlook: selling your book directly to readers via email. The best part is: with email marketing, you don’t have to worry about scant commissions, middlemen taking chunks of your profits, or bowing to algorithm updates. In this article, we’ll show you how to use email marketing to sell more copies of your books, build a stronger relationship with your readers, and grow your long-term business as an author.
🌟 The Momentum Method: Smart Book Marketing Strategies for Self-Published Authors
In this guide, Reedy break down exactly how email promotions and digital ads work, plus how to use them together to move the needle on visibility, sales, and reader loyalty. Whether you’re launching your first novel or giving your backlist a boost, this is your roadmap to smart, scalable growth.
👉 Monthly Marketing Tips
Instead of just one tip this month, I’m giving you 10 tips to get you ready for Black Friday and Cyber Monday. This is a great time to put extra effort into getting your book in front of new readers.
10 Tips to Prep for Black Friday
1. Review Your Book Pricing
Check your current prices and decide if you’ll run a discount. Even a small temporary drop can help trigger algorithms and drive new readers to your series.
2. Create or Update Booklinker Links
Make sure all your Booklinker links are active and lead readers directly to their store of choice. Clean, easy links help boost conversions—especially during busy shopping weekends.
3. Set Up Limited-Time Promotions
Schedule your discounts ahead of time on Amazon, Kobo, or other platforms. Sites like BookBub, Book Cave, and Fussy Librarian fill up fast, so book your promo slots early.
4. Create a Booklinker Collections Page
Using the links you created on Booklinker, build a single Collections page that showcases all your books, your books that are on sale or themed bundles in one place. It’s the perfect link to share in newsletters and social posts during the holiday sale rush.
5. Update Your Book Descriptions and Keywords
Use holiday-related or “giftable” keywords like sci-fi box set or holiday fantasy read. Refreshing your metadata can make your books easier to find during the shopping rush.
6. Prep Your Email Newsletter
Plan a short, engaging newsletter that features your deals, bundles, and new releases. Include one clear “Shop Now” button that leads to your Booklinker link.
7. Create Eye-Catching Graphics
Design simple, bold graphics for your newsletter and social media with your book covers, discount, and dates (e.g., “Black Friday Weekend Sale!”). Canva templates make this quick and easy.
8. Schedule Social Media Posts Early
Don’t wait until the holiday weekend. Schedule posts ahead of time on Facebook, Instagram, and X/Twitter to promote your sale and countdown to the deals.
9. Collaborate with Other Authors
Team up for a genre-themed sale or newsletter swap. Readers love discovering multiple authors in one place—especially when there are discounts involved.
10. Test Your Sales Links and Pages
Before launch day, double-check that every link, button, and graphic works. Nothing kills a sale faster than a broken link on the busiest weekend of the year.
Upcoming conferences where you will find me:
- SuperStars Writing Seminar in Colorado Springs, Feb. 5-7, 2026
📚 Here’s What I’m Reading
The Compass Within: A Little Story of The Values That Guide Us is a transformative fable by Robert Glazer, #1 Wall Street Journal and USA Today bestselling author and the voice behind one of the world’s most-read leadership newsletters.
In this inspiring story, Glazer shows how identifying and living by core values can unlock clarity, purpose, and alignment in leadership, parenting, and everyday life. Built on the framework he’s taught to thousands of leaders, The Compass Within has already earned endorsements from Patrick Lencioni, Annie Duke, Bill George and more.
Whether you’re seeking to lead more authentically at work, raise values-driven children, or simply live with greater clarity, this book offers a clear and proven path forward.
Quote
“The best marketing doesn’t feel like marketing.”
Tom Fishburne
About Booklinker
Booklinker is a free service that helps authors save time and sell more books with a single, localized link for their entire international audiences.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.
