Marketing tip for the holiday season, Facebook Ads, 22 ways to grow your list – Booklinker December Broadcast #1
Hello Reader
You can set it and forget (for the time-being anyway).
Once the clock chimes midnight on Thanksgiving Day in the U.S., it’s like a starter pistol sounds and the race is on. Holiday parties, buying gifts, putting up decorations, travel and… oh yeah, marketing our books for the busiest shopping time of the year.
It can be a challenge to fit it all in, and the tendency is to set marketing our books aside next to the Elf on a Shelf.
To enjoy everything this time of year brings, I encourage you to set aside a couple of hours this week and schedule promotions for your books for the next 6 weeks. Then you won’t have to worry about it until next year. Doesn’t that sounds nice?
10 Smart, Low-Stress Marketing Ideas for This Busy Time of Year
(Choose the ones that make sense for you — no pressure to do them all!)
1. Drop the price on Book 1 in a series
Schedule a discount and pair it with promo sites like CraveBooks, BookRaid, Fussy Librarian, and others for an easy visibility bump. List of book promo sites: https://geni.us/BookPromoSites
2. Batch and schedule your newsletters for the next 6 weeks
Write them now, schedule them once, and enjoy December without last-minute stress.
3. Join StoryOrigin or BookFunnel newsletter swaps
Pick 2–3 swaps that match your genre to reach new readers without extra effort.
4. Participate in holiday-themed group promotions
StoryOrigin, BookFunnel, and CraveBooks all offer group promos that keep your books circulating during the busy season.
5. Run a short holiday sale
A 3–5 day discount on a single title (or your series starter) encourages on-the-fence readers to grab it now.
6. Set up a simple Amazon ad with a firm daily budget
Choose a small, targeted list of keywords, set a low daily spend, and let it run without worrying about overspending.
7. Schedule one low-budget Facebook ad
Use a single image ad, set a total campaign cap, and let it run for 7–14 days to keep your book visible all month long.
8. Promote your paperbacks as holiday gifts
Highlight paperbacks as great stocking stuffers, teacher gifts, or coworker gifts. Readers buy print now more than any other time of year.
9. Share a holiday-themed excerpt, bonus scene, or reader magnet
Perfect for newsletters or social posts. It keeps your audience engaged without feeling pushy.
10. Refresh your book pages
Do a quick check on your Amazon, Kobo, B&N, or Apple listings—confirm your description is tight, your categories are correct, and your cover displays well on mobile. Small improvements now can boost holiday and January sales.
What are 2 items on this list that you can and will do this month?
Happy Marketing!
Kerrie
Kerrie
Booklinker Author Liaison
Kerrie Flanagan
Free Webinar:
Facebook/Meta Ad Insights with Melissa Storm
Thursday Dec. 4th, 1:30pm EST
Join me and Melissa Storm for a live chat on Facebook Ads—real insights, smart strategies, for creating and maintaining effective Facebook Ads. Register to watch live or to access the recording which will be available to non-TBBC members for 2 weeks. TBBC members will have unlimited access.
https://geni.us/FacebookAdsWebinar
Don’t Struggle With Book Marketing? Let Me Help.
If marketing your books feels confusing, overwhelming, or like something you keep meaning to get to… you’re not alone. It’s why I created The Book Business Collective.
TBBC membership is built around my Complete Author Book Marketing Course, and it gives you:
- Step-by-step marketing strategies through short videos
- Guidance to implement strategies for your needs
- Live monthly group coaching
- And a community of authors who actually get it
Here’s what Don, a TBBC member, had to say:
“I am thrilled with the depth and breadth of your marketing course. It is exactly what I need to move forward with my marketing… You’ve kicked open doors I didn’t know were there.”
👉 Join today: https://geni.us/TBBC2FreeNewsletter
and I will give you your first month, so you can check it out for yourself. After that it is only $9 per month.
If you’re ready to stop spinning your wheels and finally market your books with confidence, come join us.
P.S. The sooner you join, the sooner we can start building your personalized marketing plan together.
Check out Melissa’s Facebook Ads Kickstarter campaign. The price for this course is very reasonable. https://geni.us/MelissaFBKickstarter
👉 Monthly Marketing Tip
Participate in Guest Blogging: Write guest posts for popular blogs in your genre to reach a wider audience already established by someone else. Sharing your expertise or stories on these blogs builds credibility, gets your book in front of new readers and drives traffic to your books.
Industry News & Articles ✍🏽
🌟 2025 Indie Author Survey Results
Every year, Written Word Media asks indie authors about their experiences with writing, publishing, and marketing. They’ve been running this survey since 2016 and it always includes valuable insights about the current state of the industry.
For some writers, BookTok is an extremely important part of their books’ success. According to a recent post by the New York Times, BookTok “has gone from being a novelty to becoming an anchor in the publishing industry and a dominant driver of fiction sales.”
🌟 22 Ways to Grow Your Author Email LIst
Your author newsletter is a crucial tool for building a strong, direct connection with readers, even before your first book is out. But it’s a good idea to think strategically about encouraging readers to sign up. When we get so many emails already, many of us ask ourselves: What’s in it for me? BookBub has gathered some ways to offer readers value in exchange for their email address, whether you’re starting a new email list or growing an existing one.
Upcoming conferences where you will find me:
- SuperStars Writing Seminar in Colorado Springs, Feb. 5-7, 2026
📚 Here’s What I’m Reading
If you make content, you can make income from Amazon’s affiliate program.
Whether you’re a YouTuber, Instagram influencer, blogger, or web publisher, Mastering Amazon Associates is your no-BS field manual for turning recommendations into reliable revenue.After supporting tens of thousands of Amazon “Associates” through Geniuslink, Booklinker, and Kit, Jesse Lakes and his team have distilled over a decade of experience into one clear, approachable guide designed specifically for creators, not corporate marketers. Read Now
Quote
“Not all marketing people are writers, but all writers must learn to be marketers.” – Joanne Kraft
Free Geniuslink Trial
Do you have an Amazon Associates Account? Are you making the most of it? Geniuslink (the parent company to Booklinker) makes it easier than ever to start taking advantage of affiliate programs at Amazon and iBooks. Once set up, Geniuslink will automatically attach the correct affiliate parameters to each link you create.
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About Booklinker
Booklinker is a free service that helps authors save time and sell more books with a single, localized link for their entire international audiences.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.
