Hello!

We all know it’s important. We hear it all the time.

“Have an author newsletter.”

I know, easier said than done. Making time to write, let along market your books, is already a challenge. I get it. I am an author too. And for years I made every excuse possible to not start a newsletter:

-It takes too much time to do one

-What good does it do anyway

-And my favorite; I don’t know what to put in a newsletter

Let’s focus on the last one; what to put in a newsletter. If you have ever said this or used this as a reason to avoid starting one, I’m here to help.

We are all writers because we like to write. And we want our words to resonate with readers. That is really what is at the core of it all and why we love it.

I bring this up because that is exactly what a newsletter is. It gives you a chance to write something for readers who already like your writing. When I started thinking about it this way, it made it easier to start doing one. It took me a while of playing around with different ideas to see which ones resonated with my readers. But once I settled on those, I kept the basic format and the types of things I included the same each time.

With that in mind, here are:

10 Ideas for Your Newsletter​
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1. Something about you/update about recent trip

2. What you’re currently reading

3. Interesting facts about research you did for your book

4. Newsletter Swaps with other authors in your genre (this provides value to your readers when you are in between book launches)

5. Group Promotions with other authors through platforms like Story Origin and BookFunnel

6. Fun Meme or cartoon related to your genre or book topic

7. Recipe

8. For nonfiction: tips and strategies related to your topic

9. Links to articles your readers would enjoy

10. Movie or t.v. recommendations

BONUS: I always include a question for readers to answer. I found that If I ask them something about themselves that is not too personal like, what’s your favorite ________, or I give them a multiple choice question, they are more likely to answer than if I ask them a question that requires too much thought.

DOUBLE BONUS: Use chat.GPT to help you come up with topics and ideas specific to your audience. Then you write the content.

It doesn’t all have to be all about you and your book. That can be exhausting and boring for you and your readers. Get creative. Be consistent in sending it out. Have fun doing it!

What is one thing you like to include in your newsletter?

Kerrie
Booklinker Author Liaison
​Kerrie Flanagan​

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Want to learn more about effective newsletter marketing? Scroll down ⬇️

Industry News & Articles ✍🏽

🌟 Why Amazon Book Launches Fall Flat and What to do Instead​
Joe Solari investigates why Amazon book launches no longer deliver lasting results. He explains how the algorithm now favors steady reader engagement over quick sales spikes—and how understanding this shift, along with the rise of AI-powered search, can help authors thrive in the new publishing landscape.

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🌟 The Business Advice All Writers Need to Hear​

Five questions to ask yourself whenever you find a new marketing tactic or business strategy you’d like to try

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🌟 Amazon Book Keyword Rules Explained ​

Last year, Amazon silently updated their guidelines for book keywords, adding three new ones, as well as adding more clarifying information on each of them. As a result, better understanding these guidelines can be crucial to helping us better understand keyword optimization for our books. This article will break down the new rules and provide you with actionable advice on how to use your keywords effectively.

📚 Improve Your Book Marketing

I love talking about how you can use Newsletters effectively in your book marketing strategy so much that I created two modules (with 6 lessons) to give you in depth practical training. They show you how to create, grow and generate anticipation so your readers look forward to your newsletter arriving in their inbox.
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You can get access to the two newsletter Modules and the entire 14 Author Book Marketing Modules of the as part of the Complete Author Book Marketing Course when you join The Book Business Collective.

If you are interested in this and other ways to better market your books and get them into the hands of more readers, I’d love for you to join me for this course. I am only accepting members through the end of August.

Click this button and you will receive 25% off your first 2 months ⬇️

(Limited space available)

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👉 Monthly Marketing Tip

Host a Virtual Launch Party: Kick off your book launch with a live event on platforms like Zoom, Facebook Live. or TikTok Live. Engage your audience with live readings, Q&A sessions, and interactive discussions to build excitement.

📚 Recommended Indie Author Marketing & Industry Books

Looking to expand your book marketing knowledge? Here are some book I recommend from indie authors and marketing experts.*
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These 2 are currently free at the time I’m writing this:

*This post may contain affiliate links, which means we may receive a commission if you click and purchase

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​“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” — Robert Rose

About Booklinker

​Booklinker is a free service that helps authors save time and sell more books with a single, localized link for their entire international audiences.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.

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