Hello,

Does this to-do list look familiar?

• Schedule paid promos.
• Create graphics for Facebook ads.
• Update book description on Amazon, Kobo and D2D
• Write next newsletter
• Post to Facebook 3 times this week, then also post to Instagram
• Learn how to do Amazon ads
• Oh yeah… and write the next chapter

I could continue going with this list of marketing tasks for pages, but I won’t. You get the idea and I’m sure some of you are hyperventilating now just thinking about this.

My point was not to scare you, but to get your attention. We all understand that simply publishing a book does not mean readers will see it. There has to be some effort put into marketing, otherwise our books will get lost amongst the gazillion books already out there.

The problem I see is that authors avoid marketing altogether because it’s too overwhelming OR they go all in and try to do everything. I’m here to tell you that neither approach works.

You have to find something in between, and to me that means adding one thing at a time and getting comfortable with that before adding something else to your marketing plate. If you are learning how to effectively use Amazon Ads, don’t try to learn Facebook and BookBub ads at the same time.

One thing at a time. Do you have a book launching soon? Plan ahead and learn a couple strategies (one at a time) and just focus on those for your launch. Are you doing a temporary price drop? Try one marketing strategy you’ve learned to test how it works and what adjustments you need to make next time.

Implementing one marketing strategy well is way better than trying a whole bunch that you don’t really fully understand.

So, “Kerrie, what is the first thing you would do?” you might ask (or even if you didn’t, I’m going to share anyway). LOL

If it were me, I would start building and growing my newsletter list. This provides a direct contact to your readers and isn’t that what this is all about? Personally, I didn’t start a newsletter soon enough with my books, and I feel like it was a missed opportunity. I don’t have the space here to go into all the logistics and strategies I now use with my twice a month newsletter, but there are places to learn this info.

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One of those is with the 14-week Author Book Marketing Course, I created. Two of the 14 modules focus on all aspects of newsletters. I break it down to make it easier to understand and guide you on how to build and grow yours. Enrollment for this course is only open for one more week.

I’d love for you to join me in the course, but regardless, I do want you to start moving toward the success you seek for your author career by doing one thing at a time.

Remember… you can have it all, just not all at once.

What is one marketing strategy you want to learn and implement?

Happy Marketing!

Kerrie

Kerrie
Booklinker Author Liaison
​Kerrie Flanagan​

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Want to learn more about creating effective Book Descriptions?
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Newsletter engagement doesn’t just happen; you have to put effort into creating the space for it to happen. Thankfully, with a few intentional tweaks, you can change the tide of newsletter engagement. You can spark genuine conversations, build stronger connections, and turn those pesky passive readers into active fans that respond every single month.

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🌟 Summer Book Marketing: How to Capture Seasonal Readers​

Summer is here, and readers everywhere are looking for their next great beach read. But what exactly makes a book a summer read, and how can authors position their work to capture this lucrative seasonal market? In our recent podcast episode, we unpacked strategies for authors to make their books shine during the summer months without breaking their marketing budget or completely overhauling their work.

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🌟 Writing a Newsletter When Your Book Isn’t Published Yet​

Marketing webinars tout a newsletter as an important tool for authors to build their audience. However, I’ve often heard the question asked, “What should I put in a newsletter if I don’t have a book out yet?”

📚 FREE Webinar​

Fix Your Book Description in Four Steps

Discover what turns browsers into buyers
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Do you ever wonder if your book description is helping or hurting your sales? You’re not alone. But how do you fix it? Crafting copy that grabs attention and convinces readers to buy can feel tricky, especially with so much conflicting advice out there.

In this practical webinar, I’ll walk you through:

• The four essential elements every book description needs to convert browsers into buyers
• How to structure your description for maximum impact and readability
• Ways to naturally weave in keywords without disrupting the flow
• Tips to end strong with a call to action that gets the click

We’ll wrap up with a Q&A.

Saturday August 27 at 10:00 am(Mountain Time)
12:00pm (Eastern)

Join Us ⬇️ Click image to register

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👉 Monthly Marketing Tip

Leverage Email Marketing:​
Send out a series of launch emails to your mailing list, sharing exclusive content such as interviews, behind-the-scenes insights, and early reviews. These emails keep your audience informed and excited about your debut.

📚 Recommended Indie Author Marketing & Industry Books

Looking to expand your book marketing knowledge? Here are some book I recommend from indie authors and marketing experts.*
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*This post may contain affiliate links, which means we may receive a commission if you click and purchase

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Quote

“The more you engage with your readers, the more loyal they become. Connection sells books.”
​ — Simon Sinek

About Booklinker

​Booklinker is a free service that helps authors save time and sell more books with a single, localized link for their entire international audiences.
Booklinker is owned by Georiot Networks and powered by its flagship service, Geniuslink. In 2022, Apple Books began supporting Booklinker, helping it become a fully multi-retailer tool. Booklinker remains free for authors through the generous support of Apple Books and partnerships with other retailers.

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