The Booklinker blog

Readers have certain expectations when they pick up an ebook or paperback book. One of those is that the book will be formatted correctly; standard margins, proper paragraph indentations, headers, footers, spacing, easy to read font … The list goes on. Most readers don’t consciously think about it. But if there is something off with […]

Readers deserve and expect a good reading experience with each book they read.  A solid story that has been edited to remove as many errors as humanly possible and one that is formatted correctly, allows readers to get lost in the story (and not have to stumble over improper formatting). Over the past decade I’ve […]

You’ve written a book, had it edited, formatted and hired a designer to make a great cover. Now it’s time to get it into the hands of readers through a distributor like KDP or Kobo. After all, that is why you wrote it. Finding the right distribution option for you is the next important step […]

We live in an exciting time in publishing. Gone are the days when the only feasible way to get your book into the hands of readers was to have it published through a traditional publisher. Now, with online bookstores, ebooks, and print on demand, authors also have the option to self-publish.  It used to be […]

The back matter of a book is what you include after, “The End.” Optimizing this back matter is crucial for engaging readers, building your fan base, and driving sales to your other books. Here are eleven tips to help you make the most of your ebook’s back matter: 1. Coming Soon Create anticipation for your […]

As an author, the success of your book is not just in the writing, but also in how you introduce it to the world. A well-planned pre order campaign can be a game-changer, setting the stage for your book’s success even before its official release. To help our authors crush their next pre order launch, […]

In today’s digital age, authors need to be savvy marketers if they want to compete. Gone are the days when an author would simply write a book and leave the selling to the publishers. With the growth of self-publishing and the power of online platforms, authors now have direct access to their readers like never […]

While Amazon is the largest player in the publishing world, there are many other digital publishing platforms on which, authors should consider selling their books. Kobo is a Canadian company that offers ebooks, audiobooks, plus a range of ebook readers and it is one of Amazon’s largest competitors. To help authors discover if publishing on […]

Authors and publishers have always made use of ARCs (advanced reader copies) to build up interest in their books around the time of publishing, to give that all-important social proof, which attracts new readers. For authors who haven’t utilized ARC copies and readers yet, Booklinker wanted to put together a complete guide on collaborating with […]

Author websites are an essential part of any author’s book marketing strategy.  It’s the glue that connects all marketing channels together.  An author website done properly allows website visitors to join their email list, follow them on social media platforms, and much more. Not all authors are technical and have the means and know-how to […]

Thought Pinterest is just for recipes and DIY projects? Think again. For authors, it’s an underutilized book marketing platform teeming with eager readers, visual storytelling, and the chance to amplify your author’s brand. However, most authors don’t know where to start on Pinterest. For that reason, we decided to speak with Brittany Plumeri, an award-winning […]

Translating a book is an exciting way for self-published authors to reach new audiences, sell more book copies, and build their author brand. However, due to all that goes into the process, many authors put off translation, even though it has the potential to increase their bottom line, purely because they’re not sure where to […]