Category: Book Marketing

Podcasts are increasing in popularity now more than ever, with over 424.4 million yearly global listeners, a near 11% increase from the year prior. This explosive growth in listeners could be due to a variety of things, such as an expanded workforce, longer commutes, remote workers, technology improvements, or simply COVID culture shifts. Regardless, there […]

Book publishing is a competitive industry. If you don’t know how to market your book, chances are it won’t sell as well as someone who does. There are endless author software and services that claim to help you sell more books. But it’s hard to know which ones actually help, and which just want your […]

Amazon ads are one of the most powerful book marketing tools out there, placing your book in front of audiences that already know they want to buy their next book. That being said, for a new author, the idea of throwing money at a marketing channel that may or may not return your investment is […]

I once gave a presentation, and afterward, a man from the audience approached me and asked if I was a writer. At the time, I wasn’t actively writing, so I responded negatively. To my surprise, he mentioned a local writer’s group that I might be interested in joining. This was my introduction to writer’s groups. […]

Unlike many other book marketing methods, social media is typically a channel most authors take part in, but don’t utilize to their best advantage. Many authors spend too much time posting, but aren’t focused on creating relationships with readers, or worse only share, ‘buy my book’ posts making them lose followers. They spend time on […]

Book promotion services are a significant tool in any author’s book marketing strategy, regardless of whether they are self-published or traditionally published. These services may include a coordinated marketing campaign, press releases, or social media promotion, all geared towards generating buzz and ultimately, driving sales at the crucial release stage. Promotion services come in many […]

You’ve finished writing your book, and it’s about to hit the shelves. Now, you want to get it into the hands of readers. One effective way to market your book is by sending out a press release. The trouble is, many authors don’t know how to write a book press release. That’s why we teamed […]

“Don’t judge a book by its cover,” is a phrase you’ve probably heard before. The reality is that readers do use cover design to judge books, whether they realize it or not. It’s universally accepted that authors have 3 to 5 seconds to make an impression on a reader, or the sale is gone. So […]

Imagine having thousands of potential readers actively searching keywords relating to your book, passively going through your book marketing funnel, resulting in a sale. Sounds like a dream scenario right? Well it’s completely real with search engine optimization (SEO) as a marketing channel. There is so much involved with search engine marketing that it causes authors […]

Email lists are the foundation of any successful indie author’s book marketing strategy. They allow authors to communicate with their most dedicated fans outside the control of social media algorithms. At the click of a button, you can notify your audience of new book launches, products, or even just how your day is going. For a variety […]

How many times has a book piqued your interest, but you passed on it because it seemed overpriced? On the flip side, how likely are you to take a book seriously when it’s offered to you for free? Picking the right price for your self-published book is essential because pricing affects sales, Amazon rankings, branding, […]

If you’re a first-time or beginner author, it’s completely natural to wonder just how much money it will cost to publish a book. This is a difficult question to answer due to all the different variables involved, but we’ve teamed up with Ruth L. Snyder, a best-selling Christian author and author consultant to discuss all […]