Category: Book Marketing

An Amazon Author Central page is an important part of an author’s online presence. It allows readers to get to know you with your bio and it showcases all your books in one location on the largest marketplace for books — Amazon.  At Booklinker, we understand that you’re a writer first, and a marketer second. […]

Cozy mysteries are a category of mystery that has been gaining a lot of traction over recent years. Rather than focusing on a brutal murder, they tend to focus more on the “why” of the crime. Some other common characteristics of cozies include: No gore or obvious violence No sex or descriptions of it (anything […]

Writing and publishing a book is hard enough. Between all the planning, writing, and marketing, there is a lot to do. There are only so many hours in a day. This is exactly why software was invented, i to make complex tasks easier for humans (and make some money in the process!). The author industry […]

Building and retaining an audience is essential for any author’s success, whether self-published or traditionally published. Social media, particularly an established X (formerly Twitter, referred to as X going forward) account, remains a powerful tool for connecting with other authors and potential readers. Recent statistics reveal that X is a vital platform for staying informed […]

When you’re just starting out as an author, a normal Facebook profile might work… All of your closest friends that you’ve accumulated over the years will be your #1 supporters, liking and sharing every update. But as you grow as an author, there are several limitations to this type of Facebook account that does not […]

Having a solid email list of readers is a must for all authors. 
 It allows for communication directly with readers through a newsletter. Because readers choose to be on the list, they are more engaged. This is permission marketing at its best! Picking the email service provider (ESP) that is right for you, is […]

In our modern world, audiobooks have become increasingly popular, with the average person listening to over eight of them per year. As more and more distractions come into our lives, the ability to consume books while on the go has become increasingly desirable. Over 70% of audiobook listeners do so while multitasking. So, it’s pretty clear […]

As a self-published author, marketing your book now becomes a full-time job. If you don’t have much marketing experience, the idea of doing it all yourself can be daunting. Without a proper book marketing strategy, your book won’t stand out from the other 4,700 other books that are released every single day. Even if you left […]

Selling books at events is one of the most underutilized strategies used by authors. We get it… You don’t want to come off all salesly and pushy to a potential new reader. But if it’s done in the right way, these events can be an extremely powerful method to sell more books and get your […]

Ask any successful author if they’ve used a team of Beta Readers. And the answer will be yes. Beta’s are an essential part of the writing process, giving authors a test audience to gather early feedback. But new, self-published authors may not know exactly what Beta readers are, or even where to start with them. […]

Patreon and other subscription services have gotten a lot of attention on the internet in recent years as creators have looked to monetize their following. While authors certainly fall under the category of a creator, it might not be exactly clear how an author could utilize subscription services to boost their bottom line. That’s why […]

As an author or a publisher, you’re going to be doing a ton of book marketing in an attempt to direct readers to your book’s Amazon page. Once readers arrive there, an author’s primary mission is to convert visitors into buyers. There are several factors that influence this conversion rate, such as the book cover, […]